Rebirth of the Wild Age

Latest website: (forgive Lao Wang for being a liberal arts student. After being reminded by book friends, I checked some information today and found that the large-screen mobile phone in 2007 was indeed outrageous, and it has been modified to a 4-inch screen.)

(Pharaoh has calculated that both China and Apple adopt the HVGA standard. The PPI of China's 4-inch screen is 144, and the PPI of Apple's 3.5-inch screen is 164. The difference is not too great, and it is completely within the user's acceptable range.)

(In addition, although Song Weiyang asked BOE to develop OLCD technology, it was far from commercial, so the first-generation smart phones in China used TFT-LCD screens.)

Time has entered 2007. Although Apple held a product launch conference in January, it will take half a year to go public.

Last year, Motorola not only sold second in China, but its global mobile phone sales were also second.

But it suddenly exploded in winter, and it became even more sluggish after New Year's Day, all of which were dragged down by internal conflicts and diseases of large companies. After-sales service has become a mess, sales channels are also chaotic, and the market response is even more sluggish.

Finally, Motorola suffered a serious loss in the first quarter. Global sales were overtaken by Samsung in one fell swoop, and China's sales were also overtaken by China.

As for Nokia, it is completely crazy. It officially released its low-end market strategy and continues to aggressively enter the low-end market. It seems that it wants to kill domestic brands. This really doesn't leave a way for people to survive. Nokia's low-end phones are of good quality, and they are cheaper than domestic ones. Consumers naturally know how to choose.

An industry survey in February showed that as many as 79 companies have licenses for mobile phone production in China, with an annual production capacity of 500 million units.

Who should sell 500 million mobile phones every year?

Large inventory backlog!

Experts predict that China's local mobile phone manufacturers will close down at least half this year.

On April 5th, the lunar calendar is Qingming.

Song Weiyang claimed that China's smart phones could be launched in early March, but they still bounced for a month. The first batch of stocks is 500,000, and the market price is 5,800 yuan, and advertisements and adverts are flying all over the sky.

China's SR-2G's competitor in China is only Nokia N95, because there are only two phones that sell for more than 5,000 yuan. If you count the "smart phones", there are 11 competitors. In the first quarter of this year, there are a total of 12 "smart phones" in China.

The Nokia N95 was originally intended to be listed in May, and its market positioning is the "Chinese machine king". In order to fight against China's SR-2G, the two sides decided to start selling one month in advance, and the two sides plan to fight head-on.

This gadget uses a dual sliding cover design and has a screen touch function, but it cannot achieve multi-touch. The mobile phone system is Symbian 9.2, the memory is 18M, and it is the top "smart phone". And the screen display effect is very delicate, PPI (pixel density) is as high as 153, which is higher than the data of Shenzhou SR-2G (144), and it must be more "high-definition" for watching movies.

But very interesting, the competition between the two phones is not as fierce as imagined.

Because they are all out of stock!

In another time and space, the Nokia N95, priced at 5,400 yuan, was fired by the scalpers to over 8,000 yuan when it was first launched due to a shortage of supplies. A few months later, the output caught up, and by the end of the year it had fallen to more than 4,000 yuan, and the inventory was too much to sell.

Now the situation of Shenzhou SR-2G is similar. The first batch of 500,000 units seems to be a lot, but it is not enough to distribute it to the national market.

First of all, the supply of the flagship store in China must be guaranteed, so that Suning and Gome are in short supply. In the Gome Mall in small and medium-sized cities, there are only a few on the counter.

Is a mobile phone expensive at 5800 yuan?

Not expensive.

There are many rich people, far more than you think, otherwise how could the Nokia N95 be fired for 8,000 yuan?

It's really not Song Weiyang deliberately playing a monkey...

By mid-April, the 500,000 stocks were all sold out, and the black market scalper prices were rising steadily. When it was about to be fired up to 7,000 yuan per unit, China Technology suddenly announced an expansion of production capacity and will directly put 1 million units during the May Day holiday.

May 1st, early morning.

Outside the four Shenzhou flagship stores in the capital, long queues began to line up in the middle of the night, and a large part of them belonged to the scalper party!

Han Dong, the little dragon who appeared in Chapter 507 of this book, is not only married at this time, but his child is almost two years old. His Shenzhou H5100 mobile phone has been used for six full years, and only had a minor problem halfway through it. A few days ago, he was completely smashed into a comminuted fracture by his son.

Taking advantage of the May Day holiday, Han Dong came to the flagship store in Shenzhou, and was immediately startled by the scene in front of him.

Now you have to line up to buy things?

A clerk was maintaining order in the line, and Han Dong hurriedly went over and asked, "What's going on today?"

The clerk said: "You need to line up to buy a full-screen smart phone from China. You don't have to line up to buy other products. What are you going to buy?"

"Oh, then I won't line up." Han Dong smiled. He is not a rich man, and now he has to raise his son, how could he be willing to buy more than 5,000 mobile phones.

As soon as he walked into the store, Han Dong heard the quarrel.

A middle-aged man yelled, "I was in line most of the night, so why should I only buy one?"

The clerk smiled and said, "Sorry, sir. In order to prevent the scalpers from snapping up purchases, we are limited to one purchase per person. If you still want to buy, then go to the number and re-queue. Please don't block the customers behind."

"You said that each person is limited to buying one. I promised to buy it for my friends. How can you tell me to tell my friends now?" the middle-aged man said angrily.

The clerk continued to smile: "Sir, even if you want to buy a mobile phone for a friend, there is no need to buy 20 at a time, right?"

The middle-aged man said stiffly: "I have many friends, can't you?"

"Scalper, get out! Don't kill you again!" shouted a young man behind the platoon.

The middle-aged man looked back and said with disdain: "It's your shit!"

"Shenzhou was bought by you dogs, so I couldn't sell it!"

"Yes, I was fired to 7500 last month, it's so damned!"

"Hurry up and call the police at 110 and let the police catch the scalpers!"

"..."

There are more and more voices in the team, and they are basically young people. They are the real customers.

The scalper ran away dingy, and the other scalpers were also helpless, feeling that today's business may not be very profitable.

Han Dong watched the excitement next to him for a while, and could only sigh that the world is changing fast, and mobile phones can actually give birth to a scalper market. He himself bought a China mobile phone worth more than 1,000 yuan, but he didn't want to go for the time being, so he went to the smartphone counter and continued to watch.

"Haha, I finally got it!" A young man laughed, three friends standing beside him.

Another young man said: "Hurry up and play with me."

These four young people are all university students in Beijing, and only one person is willing to pay for the purchase, and the other three in the dormitory all come to stay up late with him in line.

Han Dong moved his head over and saw that the student opened "Fruit Ninja", chopping melons and vegetables frantically.

"Try taking a picture, try taking a picture!"

"Let me touch it quickly."

"Listen to MP3 to see what the effect is."

"..."

Han Dong watched more and more enthusiastically, but thinking about his son's milk powder money, he finally left the Shenzhou flagship store silently. He saw a man in his 30s outside the store, probably a reporter, interviewing the crowd.

The reporter just finished the interview. Seeing Han Dong coming out of the store, he immediately came over and asked: "My friend, did you just buy a Shenzhou smartphone?"

"No, I bought a regular machine." Han Dong replied.

"Oh, that's bothering you." The reporter immediately got into the store and caught the few students who were playing with mobile phones for an interview.

"Which school are you from?"

"Beijing University of Posts and Telecommunications."

"You came in line early last night, right?"

"I came here at 11 o'clock in the evening, I'm afraid I won't be able to buy it today."

"Why do I have to buy this phone even if I queue up overnight?"

"This mobile phone is awesome. This year's mobile phone has crushed the Nokia N95. Nokia N95 will sell 5400. This mobile phone is worth 5800!"

"What cell phone did you use before?"

"Motorola."

"Have you never used Shenzhou?"

"Previously, the high-end devices of China were not good enough, so I always use Motorola. But from now on, I am a fan of China, and Dr. Ma is my idol!"

"Does this phone meet your expectations?"

"What do you mean?"

"Then will you support other domestic brands?"

"I will buy things when they are good. It has nothing to do with whether they are made in China or not."

"..."

Facing the competition from China's SR-2G, when Nokia N95 was fully distributed, it soon chose to sell at a reduced price.

No price reduction!

The price difference between the two phones is only 400 yuan, and many target consumer groups choose Shenzhou, and only the kind of die-hard Nokia fans choose N95. This machine emperor, which was supposed to be fired at a price of more than 8,000 on the black market, only insisted on it for a month, and voluntarily reduced the price to 4,700 yuan, and went to the price range of 4,000-5,000 yuan to beat up the children.

This has led to a collective price reduction of more than 4,000 mobile phones, otherwise the customers will be robbed of Nokia N95. In this way, the level of one level is pushed down, and even more than 2,000 mobile phones have been affected, including other mobile phones in China, which have been forced to reduce their prices.

Friends and businessmen have expressed that the price of China's SR-2G is too low, which has seriously disrupted the market.

What is this disrupting the market?

The first generation of Apple was priced at US$499 when it was first launched, and the second generation of Apple was only sold for US$199 after a full upgrade. It's a big sale at a loss, and then make money from the operator, so that other brands can't find North.

"Nokia's new flagship phone regrettably lost, UU reading www.uukanshu.com Chinese market set off a boom in China! 》

Newspapers, magazines, the Internet...There are news of queuing to buy machines everywhere. This kind of scene is staged all over the country, and there are even fights because of jumping in line.

The brand of Shenzhou is considered to be a god, and it has been ranked among the immortal class in the eyes of Chinese consumers.

At least there will be no more high-end users of Nokia and Motorola who despise high-end users of China, and China is truly regarded as a brand with excellent quality and technology. Including other electronic products from China, the sales volume has risen along with it, and the brand influence has soared.

Even the news of queuing to buy machines at the flagship store in China was also on CCTV's "Noon News".

Subsequently, "People X" also published a commentator article: "Technology is the primary productive force, and innovation is the driving force of technology. If Chinese brands want to grow and gain an advantage in the market, they must insist on technological innovation. Only practice hard. Only by internal strength, improving our own scientific research strength, and increasing the technological content of our products, can we cope with the competition from Western countries, grasp the present and win the future. China Science and Technology is a typical example..."