Rebirth of the Wild Age

The latest website: Some people say that the first generation of Apple did not attract strong attention until the second generation of Apple came out to shock the world.

This is true, but it is not true enough.

iPhone2G was hailed as the "God Phone" at the time, which shows how strong the market reaction is. Since its launch at the end of June, it has sold 4 million units worldwide in half a year, directly occupying a quarter of the U.S. smartphone market.

The so-called "global sales" here is actually equivalent to "North American sales", most of which are sold in the United States and Canada. Because the iPhone 2G didn't land in the UK, France, and Germany until November, and it landed in Ireland and Austria in the spring of the following year, the date to enter the Asian market was even later.

In other words, the first generation of Apple mobile phones sold 4 million units in the United States and Canada in half a year!

In comparison, the consumption power of China's high-end mobile phone market is obviously far inferior to that of the United States at this time. Because Shenzhou SR2G sold 500,000 units in the first month (out of stock), only 440,000 units were sold in the second month (with May Day holiday blessing), and 42 units were sold in the third and fourth months. Ten thousand units and 470,000 units (both summer sales season), 530,000 units were sold in the fifth month (sales promotion during the school season), and quickly fell to 320,000 units in the sixth month.

The total sales volume of China's smart phones in half a year was 2.68 million (Mainland China), which was far below Apple's sales of 4 million (North America).

Consumerism in China has not yet prevailed, and so far I have not heard of anyone who has cut their kidneys for the sake of buying Chinese smartphones.

At the end of October, China's SR2G was officially launched in North America.

After such a long delay, it is nothing more than a process: first, to pass the US national access certification; second, to obtain third-party certification; third, to pass the verification of the operator on the network.

Even if China Science and Technology launches new machines in the future, it will need to go through the process again, and it will take at least half a year to go through the process each time. For other mobile phone brands in the United States, the review time can be delayed for one year, or even one and a half years, which is commonplace, but the cooperating operators can shorten it to three to five months.

If you want to sell mobile phones in the U.S., you must reach a cooperation with U.S. telecom operators. Shortening the review time is one aspect, and the other is the channel issue. Because in the US mobile phone market at this time, more than 90% of the channels are in the hands of operators, and this figure has only dropped to about 80% after ten years.

If you sell mobile phones in the United States and rely solely on e-commerce or retail outlets, you can only eat leftovers.

Thanks to Apple, otherwise it will be difficult for China's smartphones to enter the US market smoothly!

As early as January, China SR2G began to apply for the US National Access Certification, and it was delayed until June without getting the access certificate. At this rate, it will be at least until next summer to pass third-party certification and operator verification.

Although the three major U.S. telecom operators all recognize China's market potential, their demands are too far. They are only willing to help Shenzhou sell exclusive contract machines, that is, operators' exclusive customized machines. AT&T even let Shenzhou make OEM machines, and even the Shenzhou trademark cannot be printed on the fuselage.

It is nothing more than taking the Shenzhou, forcing the Shenzhou to sign an unequal treaty.

At this time, Apple went on sale and consumers were crazy about it.

Sprint took the lead in responding and decided to reach a strategic level of cooperation with China Technology: it does not force an exclusive contract, but enjoys priority supply rights.

Sprint spent 35 billion U.S. dollars to acquire Nextel three years ago, making it the third largest telecommunications operator in the United States. But since then it has been under the curse, technical failures, marketing fragmentation, team integration is difficult, and a large number of users are lost. To put it bluntly, it means eating too much and indigestion. The company's CEO Gary Fauci is under pressure and has been forced to resign by shareholders. He personally led the cooperation with Shenzhou this time, hoping to save a little face with the help of Shenzhou smartphones.

With the help of Sprint, China SR2G immediately passed the access certification, and at the same time launched the third-party certification and operator verification process.

Until the end of September, China SR2G finally completed all the processes and is scheduled to be sold in the United States on October 9.

It is a pity that Sprint’s CEO Gary Fauci did not expect this day, because the company’s shareholders held a meeting on October 3, and Gary Fauci resigned under pressure from shareholders and left the performance of the Shenzhou smartphone directly to the new CEO.

During the time when the China SR2G was launched in the United States, it happened that the iPhone 2G was sold out, and consumers could not buy it if they wanted to buy it-China Technology decisively cooperated with Sprint.

Apple God Phone VS China's King of Mobile Phones!

It’s too late to launch TV commercials, so run newspaper ads and terrestrial ads like crazy. In order to evade legal liability, the official advertisements still dare not directly attack Apple, but various soft articles and evaluation articles make it clear that Apple is to be used for hype.

Coupled with the strong push of Sprint, the third largest telecommunications operator in the United States, consumers who are struggling to buy iPhone 2G have gradually begun to focus on SR2G in China.

Gradually, the word-of-mouth of China's smart phones was fermented, and sales began to rise steadily.

On the Internet in the United States, some people even compare Shenzhou with Apple——

Advantages of China: The screen is larger, the signal is stronger, the wallpaper can be changed, the battery can be changed, and two APPs can be run at the same time.

Apple advantage: the screen display is clearer, more apps are available, and full Netcom (China only supports Sprint for the time being).

Entering November, Apple's mobile phone has expanded its production capacity, but it needs to stock up for the European market, so each person in North America is limited to one phone.

Apple fans are very painful, they can't buy their favorite mobile phones even if they have money.

The two major operators, AT&T and Verizon, are also suffering. The huge market is there, but because of insufficient supply, they are watching its passage.

Ever since, AT&T and Verizon decisively put down their shelves and continued to negotiate with China Technology, and signed a cooperation agreement before December, so that China must launch mobile phones that support AT&T and Verizon networks before Christmas. And the major software vendors in the United States have also chosen to cooperate with Android to port their apps to the Android system.

Throughout December, iPhone2G sold 480,000 units in the United States (sold out and sold out), while China's SR2G sold 410,000 units in the United States!

American public opinion was shocked, and they screamed: "Made in China has spread to the field of high-end electronic products!"

The debate about which is better between China and Apple has spread from the Internet to reality. Apple fans ridiculed Chinese users in various ways, as if they had a sense of superiority, and Chinese users unceremoniously returned to the past.

While iPhone2G is known as the "God Phone", it has also been complained by users.

The slots are as follows:

First, if you want to buy an Apple phone, you can go to the operator to pre-deposit the phone bill for more than one year.

Second, the sudden price cut after three months of listing, although it compensates for the old users, it still feels like a loss of 100 million.

Third, Apple's signal is too weak, the **** of the metal body.

Fourth, daily monkey play, all kinds of out of stock, each person is limited to one machine.

Fifth, the battery cannot be replaced. In the age without fast charging technology, this shortcoming is very fatal.

These slots have been circumvented by Shenzhou, especially the phone bill must be pre-stored for purchase, which is purely the result of operators. Because Apple is seriously out of stock, and the supply exceeds demand, the operators will be able to squeeze the wool.

Relying on the natural advantages of "Made in China", China is too simple to expand its production capacity. It has opened up supply in the US market, and naturally does not give operators the opportunity to gather wool.

Another thing that makes Chinese users most proud is that the Chinese smart phone has a spare battery, which can be removed and replaced at any time, and there will be no half-circuit power failure.

...

Apple headquarters.

Holding a Sprint version of the Shenzhou smartphone in his hand, Jobs said with a grim expression: "Delay the sales plans in Ireland and Austria to ensure the supply of iPhone 2G in North America. We cannot lose our base camp in order to open up the European market. Now, Shenzhou is a competitor worthy of vigilance. In addition, to speed up the development of iPhone3G, we must launch it first!"

"I will contact Ireland and Austria immediately!" The man left after speaking.

After a while, a male assistant came in, holding a large stack of folders and said: "Boss, this is the information about the Shenzhou smartphone that I have collected."

Jobs quickly browsed through these materials, including the overview of China, mobile phone data, sales share, etc., all of which were thrown aside by him. Soon, Jobs stopped suddenly and began to slowly read a document. It was Song Weiyang's speech at the "Digital China Forum": the next fifteen years ~ www.wuxiamtl.com ~ smart phones, mobile taxis, mobile shopping, Mobile payment, mobile ordering, mobile registration, mobile check-in, mobile learning to drive...

Jobs subconsciously looked at the time of the speech, and it was 2001.

"call!"

Jobs sighed and said to himself: "A competitor worthy of awe. Many of his ideas are consistent with me, and even more radical than mine."

Before seeing this speech, Jobs even suspected that the Apple smartphone project had been leaked to China at least three years ago. Otherwise, how could the two products be so similar?

Jobs closed the folder, made several consecutive calls, and made the following instructions: first, increase the production capacity of iPhone2G again; second, set the Asian launch of iPhone2G in China; third, try to contact Song Weiyang, about two at a time Private meetings of people.

Jobs wanted to chat with Song Weiyang privately, which had nothing to do with the product and the market, but just wanted to communicate with Song Weiyang. There are not many people who can be in the eyes of Jobs, and Bill Gates is extremely despised by him. At least Song Weiyang has more appetite for him than Brother Gates.