Rebirth of the Wild Age

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Song Weiyang always likes to make big news. Soon after he and Mr. Liu met on CCTV, suddenly there was news that made a national sensation-Song Weiyang bought a car!

The price of this car is very expensive, billion U.S. dollars.

There was a time when General Motors ranked first among the "Fortune 500 companies", and within a few years, news that it was about to file for bankruptcy came out. The bankruptcy reorganization application has not yet been approved, GM has been anxious to sell assets, its main sale items are "Hummer" and "Saab" two brands.

Hummer's gadget consumes too much fuel. Under the influence of the global economic crisis, rising oil prices, and public opinion on environmental protection, Hummer's sales are very bleak. General Motors sold the tweeters for a long time, and it was difficult to find a successor until Song Weiyang's home state-owned enterprise "Tengzhong Heavy Industries" sold it.

Unfortunately, Tengzhong Heavy Industry is a state-owned enterprise, and cross-border acquisitions must be approved. After protracted negotiations, the domestic approval level was blocked.

Song Weiyang bought "Saab"!

This car brand is headquartered in Sweden. It used to build airplanes. It only started building cars after the end of World War II. It was wholly acquired by General Motors in 2000.

There are not many buyers of Hummer, but many are interested in buying Saab.

But due to the global economic crisis, General Motors is heavily in debt, and potential buyers are thinking of lowering prices. GM made an offer of 800 million U.S. dollars, and buyers paid back the money one after another, even with a counteroffer of 300 million U.S. dollars.

China's "BAIC" also wants to buy it, but unfortunately, in the approval process, the scale of the acquisition is suppressed by the upper side, and it can't even come up with 300 million US dollars.

It is in this case that Song Weiyang, who cashed out a large amount of funds from Google in advance, took over the order of 100 million US dollars. This made General Motors so happy that it only symbolically conducted two rounds of negotiations, and could not wait to sign the contract, for fear that Song Weiyang would go back halfway.

Song Weiyang borrowed several senior executives from Geely Auto and BYD Auto to serve as consultants. He personally went to Sweden to reorganize the company's business. He shut down two auto manufacturing plants in one go and spent a lot of severance pay for employees. At the same time, Song Weiyang decided to shift his business focus to China and reached a strategic cooperation with his own Tesla.

Six months later, as the chairman of Saab Automobile, Song Weiyang signed a transfer agreement with the boss of "BAIC" in Beijing.

"BAIC" spent 200 million US dollars to buy the intellectual property rights of two Saab models (old models before 2005), as well as three vehicle platforms and power systems.

Public opinion is a sensation!

When Saab was bought for 100 million U.S. dollars, many Chinese said that he was taken advantage of. Who would have thought that in the past half a year, 100 million is equivalent to taking Saab for only 300 million US dollars.

Now it's the turn of "BAIC" to be taken advantage of.

Although it has been ridiculed by the public, BAIC is also very happy. You know, they spent 200 million US dollars in another time and space, and Song Weiyang gave them a discount of 50 million. Buying directly from GM will definitely not be discounted.

100 million U.S. dollars, two models of "BAIC Saab" have been added, and even the whole vehicle platform and power system have been obtained.

After another six months, Song Weiyang once again injected capital into Saab to acquire Tesla on the Chinese side.

Dealing with the Swedes is a headache, these guys are so stubborn, many times they don't listen to greetings at all. Even if Song Weiyang is the chairman of the board, he will be stunned when he makes a decision in person, saying that he does not understand technology, feelings, and Saab's consistent philosophy.

Song Weiyang fired the CEO in anger, and then a bunch of executives and engineers resigned. What about the global economic crisis? Anyway, Sweden’s high-welfare country is not happy here. You don’t need to kneel and be angry with you capitalists!

This thing is a pit, no wonder GM can't wait to sell it.

We must know that in another time and space, even if GM wholly acquired Saab, even if GM is facing bankruptcy, Saab still holds up his noble head. When researching and developing new models, it is clear that GM has a mature navigation system. Saab has to pay for its own research and development, just to show that its navigation system is different from GM.

In Europe, for a long time, Saab owners have regarded Volvo owners as upstarts, and they have their own elegance and feelings.

But in Song Weiyang's eyes, this kind of sentiment is just out of fashion for a bunch of shabby old nobles. You really insist on yourself, and you also learn from the craftsmanship of the Japanese people. You do a lot of bells and whistles, and the result is all kinds of small problems in the car.

Of course, Saab also has its own advantages, which can be described in one sentence: When you have a car accident, you know why Saab is so expensive.

It is solid, durable and safe.

Song Weiyang was not frightened by the large number of resignation letters. Anyway, during the global economic crisis, GM, Ford, Chrysler, Volkswagen, Fiat, Toyota, Honda... a lot of auto companies layoffs. GM closed 20 factories in one breath, Ford is considering selling Volvo, Chrysler will directly close 30 factories, Honda is about to announce its withdrawal from F1, Fiat’s more than 40,000 employees are on long vacations, and Volkswagen’s Russian factories have all stopped production.

You quit your job, and I just pay for it, and now there are professionals who are begging for work!

Throughout 2009, Song Weiyang spent most of his time in Sweden, personally completing the rectification and transformation of Saab.

The Swedish media criticized Song Weiyang's "nonsense" behavior, and then the Western European media collectively followed suit, and many old Saab car owners publicly protested.

The question is, what does it matter to you people?

The labor union also ran out to toss around, saying that Song Weiyang could not close the two factories for no reason, causing a large number of auto workers to lose their jobs. They also organized demonstrations of these workers who took severance pay, and blocked Song Weiyang at the company headquarters to force negotiations. Even the Swedish government was under pressure to communicate with Song Weiyang.

The consultants borrowed from Geely and BYD were shocked and at a loss who had seen such a scene.

However, Song Weiyang smiled and called the union leaders, worker representatives, and Swedish officials to negotiate with each other in a friendly manner.

The results of the negotiations are as follows: restore one of the two factories that have been closed (there is actually one in Sweden), but it will be transformed into an electric vehicle production line. During the renovation period, workers are equivalent to paid vacation, and the severance pay previously given is regarded as advance wages. At the same time, Song Weiyang personally donated 10 million US dollars for environmental protection in Sweden. Donated 1 million US dollars for the union cause in Sweden.

Soon after, Song Weiyang gave speeches everywhere in Europe, promoting energy conservation and environmental protection, and calling for the protection of the earth's ecological environment. He sprinkled money wildly in environmental protection organizations in Europe, and those environmental protection organizations praised and praised him, and Song Weiyang became a high-end environmentalist.

By the end of the second year, the electric car with "Saab Tesla" on the **** was officially sold in Europe.

Song Weiyang continued to promote environmental protection, continued to stuff environmental protection organizations with money, and at the same time madly posted soft articles to create momentum. This newly designed economic version of Tesla has struggled to gain a foothold in Europe, and sales are on a steady rise.

Unfortunately, there was too much money in the early stage. The economical Tesla will definitely lose money in Europe for several years, and the construction of charging piles is also a long-term and complicated investment. It even attracted collective resistance from the traditional auto industry and oil companies. They dared not publicly oppose it, but all kinds of secretive stumbling caused Tesla's charging network to be unable to expand in many areas.

Then seek new allies, can Song Weiyang be scared off by this little thing?

For several months in a row, Song Weiyang has been negotiating with power companies in various European countries to bring the power companies into the water to fight against traditional gas stations. Dr. Ma turned into a big flicker, talking about the economic crisis, consumption degradation, energy saving and emission reduction, and saving the earth, describing the beautiful picture of the world where charging piles will replace gas stations in the future.

If charging piles can replace gas stations, what is the annual profit?

Electric power companies have entered the market one after another, withstanding the pressure of the traditional energy industry, struggling to advance the laying of charging networks.

In the European and American markets, whether it is Saab or Tesla, Song Weiyang is determined to take 10 years to lose money-the real purpose of acquiring Saab is to make up for Tesla's technical shortcomings, such as car chassis and vehicle platforms. thing.

Where can I find the lost money?

Chinese market!

This approach is the same as Lenovo's acquisition of IBM's PC business, spending huge sums of money to acquire foreign companies, and using profits from the Chinese market to subsidize foreign countries. Don't laugh at a hundred steps. If you succeed, you can boast your strategic vision. If you fail, you will be fooled.

Mr. Song Weiyang, a major environmentalist, has changed when he returned to China. He decided not to mention environmental issues, but promoted the safety of Saab cars everywhere, focusing on the mid-to-high-end market of 300,000 to 2 million, and all the Saabs produced were gasoline models. In addition, he also closed Saab's North American factory, built a large-scale automobile manufacturing base in China, and shifted the manufacturing and sales of Saab cars (gasoline models) to China.

Moreover, in order to expand Saab's brand influence in China, Song Weiyang looked for cooperation with Chinese car companies and sold all Saab models before 2005, and packaged sales of supporting technologies such as power systems.

Because Saab has a bunch of high-level resignations, including the design director. Song Weiyang also hired Giles Taylor with a high salary as the chief designer of Saab, and even gave this guy 5 million shares of the company's stock.

Giles Taylor worked as a designer at Citroen and has been a core designer at Jaguar. If Song Weiyang does not poach him away, this person will also switch to Rolls-Royce as the design director, responsible for the design of Rolls-Royce Phantom, Yaoying, Phantom (new generation) and other models.

By 2012, the "Saab Milestone" designed by Giles Taylor, although the sales volume in Europe and the United States was not so good, it achieved unprecedented success in the Chinese market~www.wuxiamtl.com~ This gadget is luxurious and majestic. The landing price in China is more than 8 million yuan. Not only Song Weiyang opens "Saab Milestone" every time he goes out, Ma Xiaoyun, Xiao Ma Ge, Ding Sanshi, Liu Brothers, Shen Nanpeng, Zhang Chaoyang, Ding Ming, Rebs and many other business tycoons, as well as Ma Whampoa’s Many student bosses were also fooled by Song Weiyang to buy new cars.

Such a celebrity effect, coupled with the excellent "Saab Milestone" itself, immediately became the new favorite of the rich in China.

By the way, Song Weiyang also changed Saab's car logo. The old car logo was really ugly!

In Europe and the United States, until 2016, relying on various technological breakthroughs, Tesla's electric vehicles finally turned losses into profits, and were truly widely recognized by the market, and actively fed back to China.

From 2009 to 2015, Song Weiyang spent a lot of his energy on building cars, and some media even joked that Song Weiyang has transformed from a leader in the science and technology industry, an Internet pioneer, and a beverage industry overlord to a complete Autobot. .

(End of the book.)

(There are still a few postscripts.)