Rebirth of the Wild Age

At the National People’s Congress meeting after the Spring Festival, the central government once again emphasized reform, development and stability: economic construction is the center of all work, reform and opening up is the driving force for development, development and reform are the foundation for social stability and the country’s long-term stability, and maintaining social stability is The necessary conditions for economic development and reforms.

　　 The current affairs and politics of the college entrance examination this year, it should be possible to pass this passage.

　　 Song Weiyang, as a business operator, must read the current affairs of the news network. Even if he misses that day, he will buy a newspaper to make up the next day. Although rebirth is reborn, the general direction is clear, but many details have long been forgotten, he must insist on reading the news and reading the newspaper.

　　 Soon after the central meeting ended, Song Weiyang clearly felt the change in local customs.

　　 Negotiations on merging tea factories suddenly speeded up, and the government and state-owned enterprises were willing to sell all the tea farms that they did not let go. Not only that, the government also intends to lease the hundreds of acres of mountain forests around the tea farms to the cannery for 30 years at a price of 15 yuan per acre. As long as they don’t set fire to the mountains or dig holes for mines, Song Weiyang wants to do anything in the mountains. Can.

　　 Fan Zhengyang originally belonged to the reform activist. Now that he is free of restraints, he immediately let go of his hands and feet and wanted to do a big job.

Mayor Huang’s veteran leader in the province has slowly shed the word “conservative” from reforming conservatives—mainly because the tax system reform is being implemented, and the local government is in financial distress. I'm only happy when they are all sold out. This will not only get rid of the financial burden, but also be politically correct in response to the call of the central government.

　　 Although Song Weiyang did not let Zheng Xuehong pretend to be a Taiwanese businessman to engage in joint ventures, this approach was a bit unexpected by Mayor Huang, and there was no direct contact between the two. But at the beginning of April, Mayor Huang suddenly matched the match and took the initiative to send a bank loan of 30 million yuan to the cannery.

　　 I don't know when, Mayor Huang has already pulled the banking system to his side, and Fan Zhengyang's defeat was a bit swift and violent.

　　 Song Weiyang got the 30 million loan, but he didn’t know how to use it...

　　 It was another weekend, Yang Xin suddenly found Song Weiyang: "Chairman, why don't we make health care products too! Get a formula and use all of this 30 million for advertising, and the net profit may exceed 100 million a year."

　　 Song Weiyang rolled his eyes: "Don't mess up the Xifeng brand."

　　 Yang Xin said enthusiastically, “I don’t use the Xifeng trademark, I open another company, and get a new brand. Selling health care products is too profitable. Just like picking up money, I feel like I’m losing money if I don’t make health care products."

"Although the health care product market is full of gold, it is stained with poison," Song Weiyang persuaded, "Moreover, now is the initial development stage of the company, and we must focus on the food and beverage market. Diversified operations can be done, but after it gets bigger, It is too early to consider this issue."

　　 Yang Xin saw that Song Weiyang had made up his mind, so he could only sigh and said, "Oh, it's a pity that I don't even pick up any money on the ground."

　　 It's normal for Yang Xin to have this kind of thought, because this year China's health care product industry suddenly exploded. Any company with money will either make health care products or engage in real estate.

　　 Due to the dissolution of the Batumi organization, the ban on the export of computers from the West to China has expired, and many computer companies in China have all gone cold. Including the glorious moment, Lenovo is still struggling. Mr. Liu took this opportunity to reform the shareholding system.

　　 And Shi Yuzhu, who made his fortune by selling computer Hanka, also felt that the business could not go on. He built the Giant Building last year and spent more than 100 million in Hong Kong City by selling flats. He even invested all of this money in the health care product industry.

　　 Shi Yuzhu announced that it would spend 500 million yuan to launch hundreds of health products within a year. He personally took command and established the three major campaign headquarters, with eight front armies in Central China, South China, and North China. More than 30 branches under his jurisdiction were changed to army and divisions. "Commander" and "Division Commander" are expected to invest hundreds of thousands of people in army operations.

The three oral liquids and Fengtian Feilong are also expanding wildly. The advertisements of the three plants even hit Xikang Province. The walls in the countryside are full of slogans such as "Three plants vying to be China's top taxpayer" and "Three plants to revitalize national industry". .

　　Sanzhu also created the "expert free clinic" model, hiring doctors to the rural free clinics, and letting people wear white coats without doctors to pretend to be. Since China has not seen medical institutions go to the countryside for more than 20 years, farmers are crazy to see doctors wherever they go. The result of the free clinic is that the whole village has gastrointestinal diseases, which must be cured by drinking three oral liquids.

　　 Relying on this kind of crooked way, the three plants have directly increased their sales from 100 million yuan to 2 billion yuan in just one year.

　　 Now the entire Chinese market is driven crazy by health care products. Three oral liquids, Fengtian Flying Dragon, Chinese Turtle Essence, Sun God, Red Peach K... and Shi Yuzhu’s upcoming brain gold, which is simply a dance of demons.

Not to mention that Yang Xin wanted to go to the health care product market. Even Jianlibao, which sells Coca-Cola, is moving closer to health care products. Jianlibao has been in a mess, and the sales of health care products have declined, so he began to promote Jianlibao. Health function.

　　 Robust also came to join in the fun and bought the "Life Nuclear Energy" formula from "Ma Jiajun", just like the "Chinese Turtle Essence" promoted by the "Ma Jiajun" coach last year.

　　Looking at life nuclear energy and Chinese turtle essence crazy money, a health care product company in Linzhou was jealous and directly registered "Ma Jiajun" as a trademark. Ma Junren saw that the "Majiajun" brand health care products were selling well, and he immediately took the company to court. The other party’s reason for pleading was: Several leaders of our company, either surnamed a horse or belonged to a horse, or looked like a horse, why not Called "Ma Jiajun"?

　　 China seems to have entered the era of universal health care!

　　Really, if you agree with Yang Xin's suggestion and join the health care product industry at this time, with Song Weiyang's marketing methods, the net profit may exceed 100 million in half a year, and it will be possible to achieve 3 billion sales next year.

　　 But is it interesting?

　　How many health care products companies mentioned above will be left after ten years? Just one or two families are lingering (the brain gold is not the brain platinum).

　　 On the other hand, those who make beverages, except for Jianlibao's untimely birth and the rising sun's own death, wow, haha, they are getting bigger and bigger.

　　 Well, there is another Tianfu Coke, which was cheated to death by the Yankees.

　　 Once a state banquet drink, Tianfu Coke once occupied 75% of China’s Coke market share, hanging Coca-Cola and Pepsi. There are more than 100 subordinate bottling plants, a bottling plant in Moscow, and a sales company in the World Trade Center in the United States. Japanese benzene companies actively seek agency rights, and in 1988 they paid more than 60 million in taxes.

　　 How did Tianfu Coke die?

　　 It’s popular to engage in Sino-foreign joint ventures these days, so this year, in 1994, Tianfu-Cola and Pepsi-Cola formed a joint venture.

　　 As soon as Pepsi became a shareholder, the brand "Tianfu-Cola" was immediately hidden. Tianfu-Cola disappeared in the Chinese market and all became Pepsi-Cola.

　　 There are too many examples. For example, "Megajing", China's largest Jahwa brand, produced China's first bottle of mousse, first sunscreen, and first hand cream. The export volume of toothpaste accounts for 70% of the country's total. Four years ago, the US SC Johnson and MaxamNet had a joint venture, and soon the "MegaNet" brand became apparent. In only two years, MaxamNet's sales dropped from 300 million yuan to 6 million.

　　 There are also snowflakes, and Xiangxuehai, the famous national brands back then, all were killed in this way.

　　 Many years later, Tianfu Cola, Megajing, and Xiangxuehai returned to the world, but they can only sell their feelings. The new generation of post-90s has never heard of it.

　　These companies are actually very profitable. Why do they have to engage in joint ventures?

　　 is often led by the local government on the grounds that the introduction of international advanced management experience and the introduction of international advanced technology. The fact is just the opposite. Instead of bringing in technology and experience, I lost myself.

Both Snowflake and Narcissus were killed by Whirlpool in the United States. There is a story that makes people desperate: Narcissus's drum washing machine often shatters the glass cover. Chinese grassroots employees report that this damage is caused by the violent operation of logistics workers. Add an extra layer of sponge for 2 yuan to the box. UU read www.uukanshu.com, but the American staff did not approve it. The product quality of the washing machine needs to be re-examined through multiple tests by the R&D and product departments. It took several years for reporting, R&D, and discussion, and finally found that it was What the logistics workers did, and the brand was destroyed at that time.

　　 I haven’t seen advanced international experience, but the big American companies are deeply acquainted with illness.

　　 "Since you don't engage in health care products, what do you plan to use the 30 million loan for?" Yang Xin couldn't help asking. He is the general manager, he has his own responsibility, and he must ask clearly.

　　 Song Weiyang smiled and said: "Go to Shandong Province and buy a factory as a sub-base for the production of iced black tea."

　　 Yang Xin asked: "Why do you have to go to Shandong Province?"

Song Weiyang explained: "All of them are produced in Xikang, and the transportation costs are too high. The construction of a new factory in Shandong Province can radiate the entire Northeast, North China, Central China and East China. Shipping and rail transportation are very convenient. Of course, the most important thing is that There is a city leader nicknamed'Chen Selling Out' in Shandong Province."

　　 "I know that Chen has sold out. It is really convenient to find him to buy the factory." Yang Xin said with a smile.

　　 "Chen sells out" has been selling enterprises since 1992. It is a true pioneer of reform. At that time, it made a national sensation and even spread to Hong Kong City. The nickname "Chen sells out" was given by the Hong Kong media.

　　 Moreover, he is not just selling randomly, he only sells state-owned enterprises to internal employees, and he is engaged in a "shareholding cooperative system." In a few years, the county-level city's GDP has nearly quintupled, which is quite successful.

Of course, these companies that were bought by internal employees were not doing well. Song Weizhi just tried his luck in the past to see if he could accept a beverage filling factory—mainly not buying a factory, but optimistic about the policies there. The policy environment is 90%. The age is more important than anything else.