Rebirth of the Wild Age

　　 Song Weiyang also registered trademarks, not only "ice tea", but also "ice black tea", "ice green tea", "jasmine tea" and other trademarks. In the future, companies such as Master Kong, Uni-President, and Wahaha will have to say hello in advance if they want to produce iced black tea and iced green tea. Xifeng does not allow them, so they will have to change the name of the product.

　　 But Song Weiyang did make a mistake. He registered the "Ice Tea" trademark at the end of last year. At that time, he didn't know that Xurisheng had already made a product. Moreover, in history, the "ice tea" trademark lawsuit was very sensational, and Song Weiyang still has a vague impression. I remember that it was around 2000 that the court classified "ice tea" as the exclusive trademark of Rising Sun.

　　Who knows that Rising Sun is already registered now!

　　 Song Weiyang directly copied the trademark registration documents and handed them to major newspapers for publication. The registration time was December 25, 1993.

　　 Rising Sun also quickly revealed its trademark registration documents, which was registered on November 27, 1993.

　　 There is only less than a month before and after, which is really cheating-this kind of situation often occurs before the system of various government departments is connected to the Internet, and everything is subject to the registration time.

　　 Song Weiyang published an article on the War of Resistance against Japan in industry and commerce, in order to catch the enthusiasm of foreign capital invasion, and he also specifically found Coca-Cola and Pepsi to touch porcelain. Now, Rising Sun is doing everything to learn from Xifeng's heat, and it even takes out the trademark to touch porcelain.

　　The world is so reincarnation, who is forgiven by the heavens!

　　 Nowadays, the national media are reporting on Song Weiyang’s legendary inspirational story. A high school student has taken up his family business and dared to declare war on a large international company. He has become another young entrepreneurial idol after Shi Yuzhu. Even within half a month, more than 30 college students took the initiative to come to join him, greatly alleviating the shortage of talents in the company.

　　 People seem to have seen the rise of another Jianlibao.

　　 However, Xifeng Company’s iced tea beverage hasn’t fully spread to the market, and some of its peers have jumped out to compete for the "Ice Tea" trademark. It is very likely that Xifeng Company’s new beverage will be over.

　　 regret, endless regret.

　　 When reporting, the major media used sympathy vocabulary invariably.

　　 "What should I do?" Yang Xin was worried about this.

　　 Song Weiyang smiled and said, "What else can I do? I'll fight a lawsuit. I'll fight him for ten or eight years."

　　 Chen Tao said: "The registration time for Xurisheng is earlier than us."

　　 Yang Xin also said: "The lawsuit will definitely not be won."

　　 Song Weiyang asked: "Do you know Pepsi?"

　　 "Of course I do." Yang Xin and Chen Tao replied at the same time.

Song Weiyang laughed and said: "In the beginning, only Coca-Cola was the only one in the United States. Coca-Cola sold well, so dozens of carbonated beverages such as Pepsi, Coca-Cola, Coca-Cola and Coca-Cola appeared. Coca-Cola was very angry and fought for decades. , Do you know how the U.S. court decides?"

　　 "How was it judged?" the two asked quickly.

　　 "The U.S. court ruled that ‘cola’ is the name of the beverage category, just like tea, soda, and juice. Can’t a certain company produce soda, and other companies can’t use the soda name, right?" Song Weiyang explained.

　　 Yang Xin's eyes lit up: "We can also fight a lawsuit based on this idea."

Song Weiyang nodded and said: "If you win, it will be best for everyone to develop together happily. If you can't win, then drag him for several years. In the future, I will use names such as ice black tea and ice green tea. At that time, let Xurisheng produce it. Ice tea. We produce ice green tea and ice black tea. No other beverage companies can use any names!"

　　 Song Weiyang even hopes that the lawsuit will be defeated. Anyway, Rising Sun will be finished sooner or later, and Master Kong and Wahaha will stare at that time to see what other bad names they can give tea drinks.

　　 A few days later, Xifeng Company issued a solemn statement, taking the case of Coca-Cola and Pepsi as examples, stating that "ice tea" belongs to a beverage category, not a beverage brand.

　　 The media immediately followed up and talked about the nature of the term "ice tea", so the court and the industrial and commercial departments had a headache, and they couldn't figure it out.

　　 There is no way to fight this lawsuit.

　　 Thanks to this unresolved case, when the media was widely reported, "ice tea" has gradually attracted the attention of the people, and it is no longer a completely unfamiliar type of beverage.

　　……

　　 Time soon enters June, the weather is getting hotter and hotter, and the sales of iced tea products have also soared.

　　 Song Qizhi and Zhang Guodong have already taken new college students and business backbones to various provinces to set up sales branches. Each branch has one manager, one financial officer, and six to ten clerks, and lease warehouses locally to facilitate supply.

　　One day, Song Qizhi suddenly complained on the phone: "Sunrise is crazy!"

　　 "What's the matter?" Song Weiyang asked.

　　 "In order to grab the market, Rising Sun has rebates up to 40% of its agents and dealers. It even claimed that as long as a city's sales reach 1 million, Rising Sun will reward the dealer with a domestic car!" Song Qizhi said.

　　 Song Weiyang laughed and said, "How can they make money by doing this?"

"They didn't even think about making money, selling and losing money," Song Qizhi said, "I heard that Xuri Sheng has received tens of millions of loans and plans to set up 100 branches across the country. They only had more than 300 before. The number of employees is still the number after the expansion of the Spring Festival, and now it has expanded to more than 5,000 people! At least 95% of them are local farmers, who don’t understand anything, and dare to send them to run sales channels, and then dare to be the factory manager of the branch. ."

　　 The Rising Sun in history did the same, but due to lack of funds and reputation in the initial stage, it took almost two years to achieve rapid expansion.

Song Weiyang, a traverser, fanned his butterfly wings. His anti-Japanese essay became famous, and it also made the rising sun, who ran to catch the heat and hit the porcelain, become famous~www.wuxiamtl.com~ By virtue of his fame, the sun rises easily. He came to take a loan, and then desperately spread the money out for expansion, losing money to compete with Xifeng Iced Tea in the market.

Song Qizhi continued: "Agents and distributors everywhere are complaining. Xurisheng iced tea is sold too cheaply. Not to mention Xifeng iced tea is expensive. Not even Xurisheng's rebate is high, and some agents are screaming. ."

　　 Song Weiyang comforted: "It's okay, we fight steadily, and sit and watch Rising Sun and look for death."

　　 "I'm afraid that our Xifeng Iced Tea will be squeezed to death before Rising Sun is dead!" Song Qizhi said.

　　 Song Weiyang asked: "How about the Southern Market?"

　　 Song Qizhi said: “According to Zhang Guodong’s response, Sunshine is not yet able to distribute goods in the Southern Market, but they are already opening branch factories and contacting OEMs.”

　　 "Then it can last a few months, it's okay, take your time." Song Weiyang didn't panic at all.

　　 "Should we just leave it alone?" Song Qizhi asked.

Song Weiyang said: "Of course you can't just sit and wait. I will contact the media immediately and continue to stir up the brand of Xifeng iced tea. Consumers must know that Xifeng iced tea is the best and most authentic. Rising sun iced tea. It's just a **** product! You have to keep an eye on the rising sun to see if they have any scandals. We exposed him and promoted it vigorously!"

　　……

　　 The scandal soon came.

　　 An employee who was promoted to open a sales branch in the special zone by the rising sun, without any supervision measures, had hundreds of thousands of funds absconded. The Special Economic Zone was originally a key attack city of the rising sun in the south, but now the direct plan is stranded, and it is estimated that they will be chaotic for a while.

　　 Song Weiyang felt very speechless. His opponent was not a business elite, but a group of barbarians who didn't understand anything.

　　 But it is these savages, it is possible to punch the master to death!