Rebirth: Rising Hong Kong

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"Did you hear it wrong? The Shinhwa Walkman sold 5,000 units in one go?" Sony boss Akio Morita is full of doubts about this data.

"That's right! Mr. Morita! Because the scratch card was misprinted, the discount of thirty dollars was misprinted into a discount of three hundred dollars, and countless customers rushed to the department store to buy their original price of five hundred dollars!"

"In addition, the reporters we bought published this news in the newspapers. Now, not to mention Kyoto, even Nagoya, Osaka, Yokohama and other places have also started a rush to buy!"

Akio Morita vaguely felt that something was wrong. He took off his glasses and squeezed his eyebrows with his fingers, making his mind spin quickly.

At first, when he heard that Shi Zhijian made a mistake and misprinted the scratch card, he was very excited and happy when he sold the five hundred items for two hundred.

But as soon as the sales data came out, he felt that something was wrong, especially the sales of their Sony-owned tape recorders plummeted, which was absolutely unbearable.

Am I being fooled, that Shi Zhijian is playing tricks again? It is understandable to print the wrong scratch card, he can completely refuse to admit it, and continue to sell without losing so much!

unless----

Unless he's been acting since the beginning!

Those Walkmans were priced at $200 to begin with!

Thinking of this, Akio Morita's heart beat violently.

He felt that this guess was a bit too scary!

He hurriedly hung up the phone and called his old rival Konosuke Matsushita.

In the past, Akio Morita would never take the initiative to drop his body to call this competitor, but now the matter is important, he wants to corroborate his conjecture.

"Hello, what's going on at Shinhwa?" Akio Morita asked Panasonic boss in a polite tone.

Matsushita Konosuke: "Don't you understand now? We were all played by the young man surnamed Shi!"

"Uh, what do you mean?"

"What do you mean? He has been planning since the beginning! A product worth two hundred dollars has to be positioned as five hundred dollars! It's ridiculous that we even advertised him to let everyone know what a high price these five hundred dollars are! "

Akio Morita's face was a little ugly.

Matsushita Konosuke is known as the "God of Management", and his analysis will never be aimless.

"Then, he deliberately made a loophole to let those customers who like to take advantage of it to get in! What is the wrong scratch card, thirty printed into three hundred, these are all scripts he directed and acted!"

Sheng Tian's eyes twitched.

"As you can see, sales exploded! His Walkman occupied the market with lightning speed! But our tape recorder was directly stagnant!" Matsushita Konosuke's tone on the phone became a little weird.

"Seriously, this young man made me a little admire! He calculated too deeply!"

Sheng Tian was holding the phone, but his body was a little shaky, "You mean, he was planning this from the beginning? He played us like monkeys and used us to help him with propaganda and advertising. We didn't know it, and we were stupid. Applause to celebrate?"

"What do you think?" Matsushita Konosuke sneered, "Even if we are all monkeys, you are the biggest one!"

"why?"

"Have you forgotten? For the 130,000 TV sets you sold him, after he split the TV series, he sold some parts to us, Panasonic and Toshiba. The most important part of the Walkman is He didn't spend a penny on the semiconductor components! As far as I know, that's the largest proportion of the Walkman's manufacturing cost!"

When Sheng Tian heard this, a burst of blood rushed to his throat!

Salty!

He tried his best to swallow this blood - is this Shi Zhijian a human or a ghost? How could he have come up with such a series of incredible strategies?

"Okay! Go to rest early! Win or lose is a foregone conclusion! At least we can hold on to Panasonic! But you Sony are probably going to suffer a little bit. I heard that this time, in order to defeat Shi Zhijian, you seized the recorder market and increased bank loans. production!"

It's good that Matsushita Konosuke didn't say these words. As soon as he said it, Akio Morita couldn't help it anymore, poof! A mouthful of blood spurted out!

How proud I was before, how embarrassed now!

In fact, after Akio Morita received Shi Zhijian's four million dollars, he had great ambitions to dominate the recorder market when he forced Shi Zhijian back!

So he loaned three million dollars to the bank, and together with the four million that Shi Zhijian gave him, he smashed it into it, and started producing Sony recorders at full speed!

But man is not as good as God!

Now that Walkman sales are skyrocketing, his tape recorder is paralyzed!

Such a huge reversal, how can this Sony boss feel so bad?

…

The draw for misprinted scratch cards continues to boom!

The sales of Shinhwa Generation Walkman also continued to boom!

In order to buy a super fashionable Walkman, many young people who can't afford two hundred dollars choose the "mortgage" function launched by Shi Zhijian!

Since then, mortgage activities have become popular!

There are also some young people who love vanity and choose some extreme means to raise money. Although it is not like "selling kidneys to buy myths", it is almost the same!

Since then, the propaganda copy created by Shi Zhijian has also become popular!

fire! fire! fire!

Three days later, the dust settled!

The Shinhwa Generation Walkman seized the Dongying recording market and sold 50,000 units in one go!

Achieved the sales target set by Shi Zhijian for the company.

At the same time, the impact on the entire industry was so great that Sony, Panasonic, and Toshiba and other major technology companies in Toshiba began to collect Shi Zhijian's marketing materials.

Soon, a complete marketing copy was placed on the desks of these corporate bosses.

In the middle of the night, Matsushita Konosuke of Panasonic Corporation and others picked up the copy and read it carefully, and then they were surprised how long Shi Zhijian's brain was? In the end, Fu Zhang was amazed that there are such strange people in the world!

And many marketing companies enshrined Shi Zhijian's marketing strategy on the desk, and regarded it as a rare sales secret to study in depth.

In addition, there are some people who are interested in compiling a series of actions of Shi Zhijian after landing in Dongying into a commercial art of war, named "Shi's Art of War"!

The content of "Shi's Art of War" is detailed and true, from Shi Zhijian's acquisition of Crescent Music Company, winning the karaoke patent, to Shi Zhijian's calculation of Jinlong Co., Ltd., to help Yamada Mitsu secure the throne of the female president, to his development of the Walkman, and Sony Start the tape recorder war... Its content is full of intrigue, as if "Three Kingdoms" is full of conspiracy and intrigue.

As soon as this book went on sale, in addition to those readers who studied commercial marketing, it also attracted countless novel fans to take this book as a real version of "Romance of the Three Kingdoms" and snapped up!

For a time, Shi Zhijian was called the contemporary "Cao Cao"!

And those who hated him called him—

"Traitor"!

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