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At the Economic Research Office on the 5th floor of the company, Xia Yu asked Lin Shanyuan and the others about the progress of the second issue “Economics Magazine”. After learning about it, he was very satisfied, which made him feel relieved.

At this time, there were about ten more people in the Economic Research Office, 5 researchers and 5 assistants. Lin Shanyuan and the others invited them in within 3 days. Once they came in, Xia Yu assigned them assistants, just to make Be familiar with the pattern for the first time.

Moreover, compared to researchers who are extremely in need of analysis and research capabilities, assistants who are simply responsible for statistical analysis are still very good, or even don’t need to recruit them, they can be directly transferred from other departments of the company.

In addition to the 5 who have come in, Lin Shanyuan and the others contacted others, but they are still under consideration. Xia Yu is not in a hurry. They will wait for the launch of “Economics Magazine” tomorrow. After the shocking debut in Hong Kong, they Will definitely rush to join in.

Xia Yu believes that such a good platform for displaying their abilities and economic views and thoughts, Hong Kong and even Asia, apart from his “Economics Magazine”, there is no platform comparable to Second.

Planting a plane tree, why worry about Phoenix coming?

For “Economics Magazine”, Xia Yu is so confident. This is a magazine that he remembers from the eyes of Time Warner’s CEO, so he is certainly confident!

Seeing the expressions of Lin Shanyuan and Xu Zhixue and the others begin to stir, Xia Yu smiled in her heart and knew what they wanted to ask. This is why he also called Yan Wenhan up, just to let them know the specific situation as soon as possible. .

“Wenhan, “Economics Magazine” how is the current pre-sale and distribution situation?” Xia Yu asked side Yan Wenhan.

Feeling that everyone around him looked towards him, Yan Wenhan smiled slightly. This matter was handled by him personally. The specific situation has long been familiar to him, so he began to introduce it.

“Boss, the past few days have dedicated personnel contacting the distributors of our distribution channel. At first, they were not very interested in “Economics Magazine”, but after our publicity in the past few days, we saw changes in public opinion. , They called to order one after another, and their interest was getting bigger and bigger every day, and the order volume was getting more and more.”

“Up to now, the total order has reached ten 50,000 copies. The local booksellers and newspaper stand in Hong Kong have ordered a total of 80000 copies. The distributor in Taiwan has taken 20,000 copies, and the distributor in Southeast Asia has ordered together. 50,000 copies, the farthest Southeast Asia and Taiwan orders have been delivered, and they are being urgently shipped. They are absolutely guaranteed to be delivered to the dealers before tonight and will not delay sales tomorrow. The local orders in Hong Kong have not been delivered yet. “

“Because it is a mid-to-high-end magazine, the cost is relatively high. Our magazine is priced at 2.5 HKD per copy! The price provided to distributors is 1.8 HKD. Excluding various material costs and labor costs, our profit Only 0.3 HKD.”

“Our company has printed a total of 200,000 magazines so far, and now only 50,000 copies are left in stock. I have prepared the printing house to be on standby and start printing at any time to ensure that there will be no out of stock problems like the previous “A Step into the Past” !”

Yan Wenhan finished the report in one go, then looked at Xia Yu and waited for Xia Yu’s comments.

Xia Yu smiled, nodded said with a smile: “Very good!”

After that, Xia Yu looked towards Lin Shanyuan and Xu Zhixue and the others, and saw that all of them were happy. Obviously, they were pleasantly surprised after learning about the production and distribution of “Economics Magazine”, and some of their anxiety was also lost. More than half.

At least the dealers approve it, which means they think it has market value. If the 200,000 printed copies are sold now, “Economics Magazine” has been successful! even more how This magazine is a weekly magazine, and the sales cycle is one week. As long as it sells hot, sales will continue to increase!

According to what they learned, Hong Kong is not at all famous magazines, and the best magazines are more than 10000 weekly sales. The market is almost a virgin land, and now it’s finally time for “Economics Magazine” to come.

The more they sell, the greater the influence of “Economics Magazine” and the more reputation they get.

You should know that each article is signed separately, and whoever writes the article is signed, and the Rich List and Top 100 Enterprises List are all attached with their names.

The greater the influence of “Economics Magazine”, it also means that their articles are read by more people, and their names are known by more people. This was impossible before, but now it is equipped with “Economics Magazine” “On this golden platform, they can expand their influence with no difficulty. Even more how, Jiuding Newspapers Co. also paid them a lot of money.

Fame and fortune, nothing more than that!

With such a good job, Hong Kong can’t find a few with lanterns!

“Professor Lin, Professor Xu, and everyone sitting here, first issue magazine, how much do you want to ask Wenhan directly, you can give it to your relatives and friends, you can take it back tonight, the more you give me The happier! The greater the influence on our magazine!”

Xia Yu smiled and said to Lin Shanyuan and the others.

“Thank you Xia-sang! We will definitely work hard to promote it!” Lin Shanyuan smiled to Xia Yu, and they also wanted to share this success with their friends.

After that, watching Lin Shanyuan and the others surrounding Yan Wenhan, each and everyone said the number of shares they wanted, Xia Yu smiled.

In fact, making magazines is the same as making newspapers. It’s just a platform and carrier. It doesn’t rely on selling magazines to make money. What you make is the advertising costs after the platform is bigger.

This is not like selling a novel like “A Step into the Past”. It is a one-shot deal. Making money is money for selling books!

“Economics Magazine” is priced at 2.5 HKD, which is already very high, but the cost is also high. Good paper, color printing, labor costs, machine wastage, and Lin Shanyuan and the others’ wages are the biggest cost. To consider taxes,

Combining these costs, the cost of “Economics Magazine” has risen to 1.5 HKD, and Xia Yu Haineng earns 0.3 HKD gross profit from each book, which is already very good. Many magazines do so without advertising revenue. Operating at a loss, the income from selling magazines can be considered very good. It is rare that Xia Yu’s “Economics Magazine” has a gross profit of 0.3 HKD, thanks to the large print volume of “Economics Magazine”.

The more printed, the lower the single cost will be compressed!

If you continue to expand sales, it is more appropriate to lower the price to 2 HKD or 1.5 HKD. Even if you lose money here, you can make up for the advertising expenses. However, Xia Yu gave up this plan after considering it, because it involves the positioning and class of the magazine. problem.

Since you are going to be a mid-to-high-end financial magazine, it will be lowered with a low price. For the rich, 0.5 HKD and 1 HKD can be considered a thing!

As for providing Lin Shanyuan and the others with first issue magazines for free, it’s a trivial matter. It doesn’t cost a few dollars, but it can win them a good impression and make them feel more belonging to the company, and it can also borrow from them. Expand the influence of “Economics Magazine”!

Talk and laugh with scholar, and Wang Baiding!

Dragons don’t associate with snakes, they are all people with a certain social status and level, and their friends are about the same level as them. They happen to be potential customers of “Economics Magazine”. They are promoted by Lin Shanyuan and the others and have this level of trust. Relationship, they have a much higher chance of turning into subscribers. This deal is simply a bargain!

When Yan Wenhan and Yan Wenhan left the 5th floor and came to the office on the 2nd floor, Xia Yu said to him again: “Wenhan, you will arrange for a specific person to deliver the magazine to the listed companies early tomorrow morning, and then Hongkong and Shanghai Bank’s must was delivered first, and HSBC employees were told to deliver them to Board-Chairman Michael Sandberg, remember?”

“Boss, don’t worry, I will arrange it!” Yan Wenhan said seriously.

“Go, make arrangements!” Xia Yu waved his hand to let Yan Wenhan go out. He took a deep breath and leaned on the chair to meditate.

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