Rebirth Strongest Tycoon

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“Yes, it’s free delivery!” Xia Yu resolute and decisive said.

“But Boss, there was a precedent for delivering newspapers for free before, but the facts proved that this trick doesn’t work, and it will also cause collective suppression by colleagues. This is very dangerous for our newspaper office…” Sun Changfa asked suspiciously.

“The previous paper was unsuccessful because the boss was not me!” Xia Yu laughed confidently.

Seeing the confident look of Boss Xia Yu, Sun Changfa and the others were stunned. They looked at each other in a bit of silence.

The Boss is obviously excited and confident, and none of them wants to be the first to take advantage of the Boss.

“Don’t worry about the suppression of peers. I don’t intend to make “Jiuding Daily” free forever, but only for 7 days as a marketing strategy.” Xia Yu ignored their strange feelings and continued.

That’s better!

7 Sun Changfa people heard this, their heart was slightly relaxed, and the boss was at least not muddleheaded anymore.

“And, do you think it’s easy to send 100,000 newspapers for free?” Xia Yu continued, looking at them.

“Does it require brainstorming to deliver newspapers for free? Isn’t it just to send to others directly? What’s the difficulty?” A single thought flashed through the hearts of 7 people, and they all looked at Xia Yu with doubts and wanted to hear Xia Yu talk about the knowledge in this.

“Think about it, the entire population of Hong Kong has a population of 1000000. It can be said that they are all potential users of our newspapers. However, if you can find someone to post according to the rules, 100,000 copies will be a drop, and several hundred thousand copies will only be enough for 1000000 copies. , How much manpower and financial resources are needed?”

“Why do I only allow “Jiuding Daily” to be delivered for free for 7 days? What is the purpose of our free newspaper delivery? Have you thought about it?” Xia Yu suddenly asked when looking at Sun Changfa and the others.

“Of course it is for citizens to subscribe to our newspapers and become users of our newspapers!” Zhao Cheng blurted out.

“Yes!” Xia Yu glanced at Zhao Cheng appreciatively, then said. Without waiting for them to continue speaking, he spoke again.

“So these 100,000 free newspapers must play their due value, and make the citizens who have read the free newspapers subscribe to our newspapers as much as possible! Try to turn potential customers into our real customers.”

“So, what is the easiest way to achieve the maximum effect at the minimum cost and increase the customer subscription conversion rate as much as possible?” Xia Yu asked again.

Hearing this, Zhao Cheng 7 people all understood. News Department Head Sun Xin has been more sensitive in collecting news materials for a long time, and has roughly guessed the idea of ​​Boss Xia Yu, and blurted out: “Find the most valuable potential customer , It can be most easily transformed into our real customers.”

After speaking, Sun Xin looked at Xia Yu expectantly, wondering if he was right.

“Very well, that’s right!” Xia Yu gave Sun Xin an appreciative smile, and Sun Xin straightened her back involuntarily.

“So, Sun Xin, now you think about which talents are the most valuable potential customers, and how do you find them and send the newspaper to them?” Xia Yu asked again, and took a look at the others , Gave Sun Xin an encouraging look and motioned him to continue answering.

“Those white-collar workers and stock investors have the habit of subscribing to newspapers, and they also have money, so they can distribute newspapers to those white-collar workers, and at the same time go to the stock market to distribute newspapers to those stock investors.” Sun Xin said with some excitement, this kind of performance in front of the boss, and The feeling of being able to pretend to be in front of his colleagues made him a little excited, and he became a little obsessed with this feeling.

“Very well, let’s talk about it.” Jiuding Daily” is based on the financial business and novel content. So stockholders and financial industry practitioners are the customers that our newspapers most need to absorb. Do you have any ideas?” Xia Yu looked towards Sun Xin and continued to ask, but it was a pity that he saw Sun Xin shake the head, he could only look towards other people and signal them to express their opinions.

Others thought about it, and finally the Distribution Department Head Sun Changfa said: “People who buy newspapers are the most valuable potential customers. The people who can reach them are Newsstand Boss, so you can let Newsstand Boss help us publish it.”

“Then why does Newsstand Boss help you deliver newspapers for free? Not only is it a waste of energy, but it also affects the sales of other newspapers. How could they do such a thankless thing?” Xia Yu asked back.

“Uh…this…Boss, I was wrong…” Sun Changfa was a little embarrassed, sweating on his anxious forehead.

“No, you are right, but the thinking needs to be explored. The starting point is okay, but how to realize this idea perfectly requires certain skills.” Seeing Sun Changfa a little anxious to blame, Xia Yu laughed, relieved After a while, Sun Changfa relaxed.

“We can provide newspapers to Newsstand Boss for free, and let them sell them at a fixed price. Compared with other newspapers, our newspaper does not require any cost and the profit is several times that of other newspapers. Do you think Newsstand Boss will sell ours? Put the newspaper in the most conspicuous position and recommend it to customers with heart?” Xia Yu said with a smile.

Hearing what Xia Yu said, Sun Changfa suddenly became clear, and admired Boss Xia Yu to prostrate oneself in admiration. After comparing with his own ideas, he felt the gap between himself and the boss.

Others also looked towards Xia Yu with admiration. According to Boss Xia Yu’s approach, if they were newsstand bosses, they knew that this was a routine to help “Jiuding Daily” sell it, but they would also sell it willingly. It’s a naked conspiracy. For Newsstand Boss, it doesn’t matter who sells newspapers. As long as they can get more profits, of course they sell newspapers with more profits.

Moreover, although Newsstand Boss sells newspapers instead of delivering them for free, they will not forget that the starting point of free newspapers is not to send them out, but to transform the potential customer as far as possible after 7 days. come out.

But now if at first can let users buy “Jiuding Daily” willingly, wouldn’t it be better?

“Okay, you should also be clear when it comes to this. Time is running out. Let me talk about the general execution plan.” Xia Yu coughed and asked everyone to focus on the plan.

“Tomorrow, after the newspaper is printed, give priority to the newsstand Boss first, and make it clear to them,” Jiuding Daily” provides them for free for 7 days, and sets a good price, encourages them to sell, sell the more the better, the newspaper sells When it’s over, you can call to replenish the stock at any time. We want to deliver the newspaper to them as soon as possible.”

“Of course, the strategy of free newspaper delivery remains the same. For the four major stock exchanges, at least two people will be arranged to deliver newspapers. After the stock exchanges are distributed, they will be delivered to major companies and shops and the others with high traffic. Try not to leave the neighborhood. Newspaper stand is too close to ensure the enthusiasm of the major newsstands Boss.”

“Tomorrow, Sun Changfa, your Distribution Department will be the main force. The idle employees of other departments will actively cooperate. The entire company must take action. If the manpower is not enough, find a way to hire temporary workers to help distribute. All departments will go back and do their subordinates later. Work and plan a specific implementation plan for tomorrow.”

“Zhang Lei, you have to supervise the printing work at all times. As long as you receive a printing order, you have to print the required number of newspapers as soon as possible. The task is arduous, and you have to bear more.”

“Sun Xin, hurry up to sort out today’s news and give it to Zhao Cheng, Zhao Cheng, you have to print out the first version of “Jiuding Daily” before 4:00 pm and hand it over to me for review. After confirmation, you will give it to Zhang immediately Lei.”

“Does everyone understand?” After finishing the assignment in one breath, he looked at them in the afternoon and said solemnly with a serious face.

“Understood!” everyone yelled.

“Okay, let’s work now!” Xia Yu waved his hand.

Immediately afterwards, everyone walked outside and scorched eagerly to implement their respective tasks.

At this point, Xia Yu was slightly sighed in relief, and after a sip of tea, she continued to get busy.

……