Rebirth Strongest Tycoon

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Yan Wenhan’s proposal, Xia Yu of course it’s clear, even he knows the inside story better than Yan Wenhan.

The potential and influence of magazines in the fashion field and “playboy” are definitely scarier than Yan Wenhan imagined.

One thing Yan Wenhan guessed right, the magazine income in the fashion field is really the highest of all magazines!

Xia Yu’s previous life read a 2009 ranking list, which is a ranking list of all well-known magazine advertising revenues in China.

The 1st magazine “Caijing” in the field of economics and management has an annual advertising revenue of about 200 million, the 2nd place “Fortune” is about 150 million, and the 3rd place “CBN Weekly” can only have a breakthrough of 1100000000 million.

However, in the 1st magazine “Fashion Yiren” in the field of fashion beauty and clothing, the annual advertising revenue is 6.7100000000, the 2nd place “World Fashion Garden” is 5.7100000000, and the 3rd place “Ruili Yiren Fashion” is 4.9100000000.

According to statistics, there are 1100000000 magazines with advertising revenue of more than 13 million yuan, and 200 magazines with advertising revenue of more than 9 million!

And they are all revenue from advertising in 2009, when the money had not depreciated on a large scale!

Compare the two areas, the gap is too big!

Finance and Economics, the number one magazine in the field of economics and management, can only match the tenth place in the field of fashion magazines!

Looking at the spotlight, women’s business is really good!

If Jiuding Newspapers Co. can successfully do a good job in fashion magazines, advertising revenue will definitely exceed other newspapers and magazines.

With the same sales volume, surpassing “Economics Weekly” is no problem!

“Wenhan, your idea is very good, you can do it, I give you the greatest support!”

Xia Yu said affirmatively and made a promise.

“Thank you Boss!”

Yan Wenhan thanked happily.

“Wenhan, you have said so much, and I also have some ideas. You should listen to it first, and then think about it carefully!”

Xia Yu thought for a while, said slowly.

Yan Wenhan immediately narrowed his smile, sat up straight, looked towards Xia Yu scorchingly, and made a listening gesture.

“In the newspaper field, our company has established itself as the leader in the entire Southeast Asia region, but now that we have done it, we must do everything to cover all categories.”

“In terms of entertainment, we lack a representative newspaper.”

“Don’t look at the entertainment industry that seems to be not very popular now, it seems a bit low-level. Newspaper offices that do entertainment newspapers are third-rate newspapers. But in my opinion, the entertainment industry still has great potential, and the future influence will increase. The bigger and bigger, as a businessman, we cannot look at any industry with a discriminatory perspective.”

“Since it seems to everyone that entertainment news is very low-end, then we have made a set of standards to raise the threshold. This will make it easier to build authority, don’t you think?”

“Yes, you are right!”

Hearing Boss’s inquiry, Yan Wenhan’s face showed a thoughtful expression, definitely nodded.

“So next, the company will set up another newspaper, specializing in the entertainment field, called “Entertainment Daily”, which is grass-rooted, popular, and professional. Be careful not to report fake news or the sword moves. With side stroke, you can pick up those bloody inside stories, so as to improve the level and authority of the newspaper!”

“Media industry, authority is always the first!”

“Understand?”

“understood!”

Yan Wenhan solemnly nodded, and at the same time took out a notebook and quickly recorded it.

“With “Entertainment Daily”, we can achieve full coverage in the newspaper field, let’s talk about the magazine field.”

Xia Yu summed up, took a sip of water to moisturize her throat, and continued.

“The magazine market is larger and more profitable than newspapers. Therefore, in the next few years, Jiuding Newspapers Co. will focus on specializing in magazines when consolidating and upgrading the newspaper field.”

“I said you remember some categories.”

“In the entertainment field, you can create an “Entertainment Weekly”, a popular film and television magazine with both graphics and text, and publish news reports, product introductions, and interviews about entertainment (including movies, videos, concerts, records, tapes, and books, etc.) There can even be columns for children’s entertainment and entertainment equipment purchases.”

“As for men’s magazines, you just said to make a magazine similar to “playboy”. I also have some ideas. Our local market is blank. We can make one to fill the vacancy in the men’s journal market and the vacancy in the psychological needs of men. .”

“The name of the magazine can be called “Men’s Clothing”, and the purpose of the publication is “Men must have true temperament”. The content can be all sexy portraits of sexy women. It can still be done well without the breakthrough scale. I believe that no matter it is the grassroots, If you are an elite man or a rich junior, you can’t refuse.”

“The fashion field is a big category, and the market that can be cultivated is large enough.”

“For example, in the field of fashion and beauty, you can make two books, called “Fashion Yiren” and “Mr. Fashion”, respectively. They are aimed at men and women. People, emotions, health, career, life, fashion, beauty, entertainment and other sectors to write content.”

“Even this field can be further refined. “Fashion Yiren” is aimed at young women in general, and another book called “Bazaar” is aimed at high-grade women who are mature elites with high consumption ability.”

“Similarly, you can also make a “Bazaar Men” magazine for mature elite men.”

“For example, in the field of health and family life, you can also make 2 books, called “Fashion Health”, divided into men’s and women’s editions, focusing on the eternal theme of “health”, with the words “Physical Health, Mental Health, and Social Adaptation” “Strength” is the core of the editor, providing all-round mental and physical health information.

“There is also the field of sports and hobby hobby, which is still unremarkable, but the potential will be good in the future. You can make a book called “Fashion Travel”. You can refer to the “United States National Geographic Society” by providing a unique travel reading experience To encourage readers to explore the world.”

“Fashion can be built into a big brand, as well as “Fashion Home” for the home furnishing industry, “Fashion Time” for the fashion watch industry, and so on.”

“Apart from this, there are other fields, such as the automotive field, to create a professional automotive magazine, dedicated to providing the latest, most authoritative, most comprehensive, and most objective automotive information, popularizing knowledge for consumers, and after success, Advertisements in the automotive industry will be softened, and the name of the magazine can be called “Auto Magazine.”

“In terms of literature, culture and art, you can make a magazine called “Friends”, which can hold high the banner of “beauty of human affection and beauty of human nature”, and adhere to the awareness of “reading articles and wonderful period”. , The prospects will be good too!”

“As for other areas that I haven’t talked about, you can investigate later. The magazine market is particularly large!”

Xia Yu became more inspired as she spoke, and said everything she thought of in one breath.

Looking at Yan Wenhan who was dumbfounded, but still struggling to write records, Xia Yu’s mouth curled up with a smile.

Xia Yu watched quietly. When Yan Wenhan finally put down the pen, he heard his admiration and emotion from his heart: “Boss, you are so amazing. Didn’t expect such a big magazine field. Operating the market and space, I was originally ignored and inexperienced, now listening to your advice, it can be described as deafening!”

Listening to Yan Wenhan’s emotional words and looking at his admiring and shocking eyes, Xia Yu laughed and said encouragingly: “Observe more and think more, you can also discover!”

“En! I must keep your instructions firmly in mind!”

Yan Wenhan solemnly nodded promised.

“After remembering so much, how should the company develop in the next few years, do you have an outline?”

Xia Yu asked.

“With!”

“In the next few years and even several decades, we will dig deeper into the field of newspapers and magazines. With the foundation established, it is nothing more than expanding the market scope, going out from Hong Kong, going to Asia, going to Europe, going to the world!”

“How to deal with magazines and newspapers, and how to do it better? You need to explore and research on your own. I leave it to you. I believe you can do it well. Don’t let me down!”

After speaking, Xia Yu looked towards Yan Wenhan with expectant eyes.

Yan Wenhan pursed her mouth, her eyes were full of determination, seriously nodded.

“Boss, rest assured, I will work hard and I will never disappoint you!”

“en!”

“Are there any questions?”

“Temporarily none!”

Yan Wenhan shook his head and said.

“If you have any questions, ask me to mention it. If it’s okay, go ahead!”

“Boss goodbye!”

Yan Wenhan solemnly put away the notebook that recorded the idea, held it firmly in his hand, bowed to Xia Yu, and then slowly exited the office.

Looking at Yan Wenhan’s back and feeling his flaming fighting spirit, Xia Yu smiled expectantly.

“I hope you don’t let me down!”

“If these magazines can be produced, Jiuding Newspapers Co. will have the foundation to become a world newspaper giant!”