Rebirth Strongest Tycoon

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Next day, after the 1000000 advertising revenue of “Jiuding Daily” burst out, the Hong Kong newspapers, which had been hotly debated because of the sales of “Jiuding Daily”, were like a barrel of oil poured into a raging fire, and it became even more exciting.

1 month is 1 million adverting fee income! A number that is enviable and hateful!

1 million can buy 4 third-rate newspapers with daily sales of 3000 like “Hong Kong Island Daily”, and this is only one month’s advertising revenue, 12 million in a year!

The average monthly advertising fee revenue of “Oriental Daily News” with 170,000 copies of average daily sales was only about 500,000.

Ranked 2nd, daily sales of 160,000 copies of “Sing Tao Daily” although sales are lower, but the average monthly advertising revenue has reached 550,000 instead.

The daily sales of 130,000 copies of “Ming Pao” has an average monthly advertising revenue of around 430,000.

It may be wondering why the sales of “Oriental Daily News” are the highest, but the advertising revenue is lower than the lower sales of “Sing Tao Daily”, while the sales of “Ming Pao” is 410000 copies of “Oriental Daily News”, but the revenue is only 70,000 less.

This is because the user value of “Oriental Daily News” is not as high as the user value of “Sing Tao Daily” and “Ming Pao”.

The company that advertises is not a fool, and certainly understands which type of person is more wealthy.

The consumption power of ordinary grassroots is limited. The consumption power of 3 grassroots citizens is not as strong as that of white-collar workers and intellectuals. However, most of the users of “Oriental Daily News” are grassroots citizens. Advertising can bring the lowest value.

“Sing Tao Daily” has been in business for more than 30 years, and the old users are basically The head of the family, dominating the financial power; or other white-collar workers and intellectuals, who are relatively cheap people, and advertise The company’s target is the pocketbook of this category of people.

At this time, you may be wondering that the daily sales of “Jiuding Daily” is 250,000 copies, and because it is a new newspaper, the value of users should not be as good as “Sing Tao Daily” and “Ming Pao”, how could the advertising revenue reach 1.02 million What? And it’s almost double that of “Sing Tao Daily”!

This is determined by many reasons. As mentioned before, the business impossible of advertising is a fool. People who can make the company bigger and stronger always look farther!

Although the daily sales of “Jiuding Daily” is 250,000 copies, it is much higher than 2nd place. The first aura is too strong, which naturally brings a bonus! The subconsciousness of the company whose advertisements can be on “Jiuding Daily” will make people feel more powerful. This is the invisible value brought by the authority of the media.

Just like previous life, CCTV looks down on the crowd, a small brand that has never heard of it. As long as it advertises on CCTV, its popularity will increase, and people’s recognition of CCTV will be transferred to that brand.

Although “Jiuding Daily” is not comparable to CCTV, and because it is a newly established newspaper, its authority needs to be improved, but it is undeniable that “Jiuding Daily” is now the most influential newspaper in Hong Kong.

Moreover, the daily sales of “Jiuding Daily” is 250,000 copies, which proves that it has reached at least 250,000 users. If you add “Hong Kong Island Daily” and “Ming Pao” together, the total number of users is around 2810000, which is literally compared “Jiuding Daily” has 310000 more users, but the combined advertising revenue of the two newspapers is 2, which is still 980,000 points lower than “Jiuding Daily”.

However, this has to take into account the overlap rate of users of a newspaper. Many users will subscribe to “Sing Tao Daily” and “Ming Pao” at the same time, so the total of users of 2 newspapers is not at all 2810000 people, and because many users are They are senior intellectuals, so the overlap rate may be higher. In this calculation, in fact, the total number of users of 2 newspapers can be 200,000.

If a company spends 980,000 HKD on “Sing Tao Daily” and “Ming Pao” for a month, only about 200,000 users are radiated.

While another company spent 1.02 million to package “Jiuding Daily” for a month, the number of users radiated reached around 250,000.

Which company makes the money? This is obvious at a glance.

It is because “Jiuding Daily” has just risen, the users have not been well cultivated. And it is true that rich people, or Hong Kong’s middle and upper-class people, account for a lower proportion of total users than “Hong Kong Island Daily” and “Ming Pao”, otherwise the more important is the same, just 250,000 copies have the least sales Can earn 1.2 million advertising fees.

As mentioned before, the 1st newspaper is a scarce resource, there is only one, and the sales volume is so high, the effect of advertising is much higher than other newspapers, and it is foolish for major advertisers not to grab it!

It is foreseeable that as long as “Jiuding Daily” continues to be maintained, or sales increase again, the real value of the newspaper’s advertising space will be higher and higher, and the advertising revenue will only be higher and higher!

……

Because of the news yesterday morning, many evening papers followed the trend and reported that Xia Yu stock trading made 1000000. Various Stock God and Master names don’t need money to wear Xia Yu’s head. The title party doesn’t know where the party is, which makes the stockholders especially crazy. I firmly believe in the shares recommended by Xia Yu, just because in their opinion, even Xia Yu’s personal entry can prove that he has confidence in his distraction articles.

As a result, more people bought “Jiuding Daily” in order to catch up with the trend. This also caused the sales of “Jiuding Daily” to rise a lot yesterday, reaching a new high. The statistics last night reached 270,000 copies, which is more than the first The 250,000 copies of day is 20,000 higher.

Today, more small newspapers reported the Xia Yu stock market’s feat of earning 1000000. It is foreseeable that the sales of “Jiuding Daily” will rise again.

It really is a crazy stock market, crazy investors!

This is where Hong Kong, where everyone knows how to trade stocks, will have such a situation, so that the sales of “Jiuding Daily” can be so high.

Xia Yu is happy after knowing this sales volume, but some people are particularly unhappy, such as Ma Ching-kwan Boss Ma of “Oriental Daily News”.

At this time in the Oriental Press Group building, Ma Ching-kwan looked at the statistical reports and analysis reports submitted by his subordinates. His face was very gloomy, his eyebrows were erect, and the muscles in the corners of his eyes were still beating. You can imagine how much anger he endured in his heart. .

The appearance of Ma Ching-kwan made the subordinates who submitted the report trembling with fear. They did not dare to make any noise, and the atmosphere did not dare to breathe. For fear that Ma Ching-kwan would put flame hair on him, it seemed to be thinking of his colleagues a few days ago. Wu Neng is so miserable, he is shivered all over.

“You go out first! Let all the employees above the middle level go to the conference room for a meeting!” Ma Ching-kwan raised his head and glanced at him, and said lightly, holding back his anger.

“Okay Boss, I’ll inform right away.” The employee bowed his head and said respectfully, then walked out quickly, and lightly closed the door when he went out.

After the employees went out, Ma Ching-kwan no longer had the patience anymore, her expression became stubborn, veins bursting, and she looked like she was going to choose someone and eat it, which made people feel scared when she saw it.

“”Jiuding Daily”,”Jiuding Daily”…Is it really the nemesis of my “Oriental Daily News” that hit my newspaper sales again. Yesterday, the sales of “Oriental Daily News” dropped to 120,000 copies, which is better than “Ming Pao” It’s still low. It dropped from No. 4 in sales to No. 1 in sales in just a few days. Xia Yu, I lost my mother!”

“pa!”

Ma Ching-kwan rushed into the crown, slapped the table with a slap, making a loud noise. Although the palm tingled, Ma Ching-kwan didn’t seem to care.

After losing her temper, Ma Ching-kwan panted and calmed down, tidying up her clothes a little, after all, she was going to a meeting later.

However, before leaving, Ma Ching-kwan once again looked at the statistics in his hand, thinking of the news of the family’s dark line adventure, a haze flashed in his eyes, and said to himself: “Never sit and wait, otherwise. The sales of “Oriental Daily News” will only get lower and lower, which is extremely detrimental to the family. When the time comes, there is no way to make the Government of Hong Kong afraid of it! Now is a critical period, and I must not make a mistake here! “

“I hope they can come up with some solutions later, otherwise…”

Speaking of last, Ma Ching-kwan eyes slightly narrowed, teeth clenched, eyes flash a ominous glint.

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