Rebirth Strongest Tycoon

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The next day, Xia Yu came to her Guangming Fund Co., Ltd. in the Financial City of London and saw a busy scene.

In the respectful appellation of employees, Xia Yu found George Berkeley.

On the contrary, Liu Xiao and the others have already left, because George Berkeley has launched his own contacts to recruit people for the Bright Fund. The framework of various departments has been established, and some departments have even begun to operate.

Therefore, Liu Xiao and the others naturally withdrew and continued to study London’s financial markets.

“Boss, you are here, please sit down!”

George Berkeley bowed slightly and said to Xia Yu.

“Sit down too!”

After letting George Berkeley sit down, Xia Yu asked: “How is the business intelligence you collected?”

“Boss, the information from the big newspapers has been collected, and the small newspapers are still being collected for the time being. Rolls-Royce is involved in national defense and it is difficult to collect, and it is still being collected.”

There was a flash of memory in George Berkeley’s eyes, and he said.

Xia Yu slightly nodded, one after another said: “I understood, just give me the collected information from the big newspaper.”

“Okay! Please wait a moment!”

After speaking, George Berkeley got up and left. After one minute or so, he returned again with a stack of documents in his hand.

“Boss, they are all here, please see!”

Xia Yu took the file and browsed it carefully.

The newspaper industry in United Kingdom is very developed. The oldest newspaper can be traced back several hundred years. Over the years, British has become accustomed to reading newspapers. United Kingdom is also known as the world media kingdom.

For this reason, in the later generation Internet Age, when the newspaper industry in many countries fell sharply, although the United Kingdom newspaper industry experienced a decline due to the environmental impact, it was still able to operate.

The newspaper industry in United Kingdom is well developed, so there are naturally many large newspapers.

For example, “The Times” was born on New Year’s Day in 1785, the first major newspaper in United Kingdom, known as “the faithful recorder of the United Kingdom society”, and it is a newspaper that exerts a huge influence on politics, economy and culture worldwide. .

“The Times” is positioned as a mainstream high-end, readers self-position as politicians and social elites, of course ordinary people like to watch it.

If Xia Yu remembers correctly, in 1981, Rupert Murdoch’s News Corporation bought The Times for 22 million GBP.

In addition to the “Times”, there is also the “Guardian”, which is positioned as a liberal democrat. Most readers are youngsters. They have a great influence in the European intellectual circle. The middle class also likes it. “The Guardian” is characterized by a love of life. ,love peace.

The only “Independent” that did not publicly support a party.

The most high-end in United Kingdom, “Financial Times” has a great say in United Kingdom politics and United Kingdom society, and CSG Wang in financial news.

The “Daily Telegraph”, once the leader of the newspaper industry in the United Kingdom, has a daily circulation of around 1.6 million copies nationwide. The readership is a broad middle class, characterized by no clear political standpoint.

The main line is serious, the readers are middle-class, and they are biased towards women. The Daily Mail has the largest proportion of female readers.

The articles are short and concise, and the text is easy to understand. It is suitable for reading by ordinary surnames and small intellectuals. Readers are mostly the backbone of society.

The “Daily Mirror”, a well-known 8-diagram newspaper that focuses on entertainment, 8-diagrams, sports, and scandals, basically does not involve politics, but likes to tease politicians and criticize party policies.

And “The Sun”, which is based on readers of the middle and lower classes, is notorious in the upper class, but has extremely high sales.

It is worth mentioning that, according to the information, “The Sun” was acquired by Rupert Murdoch in 1969.

Of course, now Rupert Murdoch is well aware of the truth similar to “building a wall, accumulating grain, and slowly becoming king”, so even though he has become a media tycoon in Australia at this time, and he has it in the United Kingdom, United States, Canada and other countries. Media, but he has not established the well-known News Corporation in the future.

Only Australia News Co., Ltd. floated on the surface at this time.

The newspapers above are all major national newspapers in the United Kingdom, with sales ranging from 7 copies to several 800,000 copies.

In this world, the right to speak is an extremely important right. Leaders from ancient times to the present know that this is a force that can influence the political power.

When Xia Yu came to London, he had a lot of thoughts and goals in his mind, but he wanted to be dignified to enter other people’s circles and make politicians and capitalists pay attention to him. He needs something to make others value.

And because his scheme relies heavily on United Kingdom politics, he chose to start from the media industry after considering it.

As long as he holds a certain right to speak, several political parties that are in fierce confrontation will extend the hand to him, hoping that it will help.

Of course, the premise is that he needs to have enough power to speak.

Fortunately, because United Kingdom once colonized the world, and British descendants spread all over the world, compared with United States, the media industry in United Kingdom does not have many external restrictions.

Rupert Murdoch is the nationality of Australia, and United Kingdom is the monarchy of Australia, so Rupert Murdoch is eligible to buy the “Sun”, and later even the largest newspaper “The Times”, and Europe’s largest Sky TV.

Hong Kong was also a colony of United Kingdom at this time. Xia Yu was registered as a Hong Kong citizen. As it should be by rights, he was a citizen of United Kingdom. He was also eligible to buy newspapers. United Kingdom law cannot restrict Xia Yu.

There is demand, qualifications, and capital. Of course, Xia Yu has to choose an acquisition target.

After reading all the materials, Xia Yu thought for a long time and took out 2 materials from them, namely “Financial Times” and “Daily Telegraph”!

These 2 copies are the most suitable newspapers for him to acquire!

“Financial Times” is Yan Wenhan’s old home. It was founded in 1888. It is the best in United Kingdom and a world-renowned business and financial newspaper. At this time, there are more than 130 10000 daily total sales worldwide, and 70% of the interim sales are Foreign contributions, in the later generation “Financial Times”, the price of 844 million GBP was changed to Nikkei News Corporation.

Although it has reached the later generation, because “Financial Times” actively embraces the Internet, readers have almost shifted to electronic subscriptions. Paper subscriptions are less, and the daily circulation is only several hundred thousand copies, but its electronic subscription readers have 6-7 million.

But in this year and month, before the Internet appeared, the daily circulation of “Financial Times” was still more than 1 million copies.

At this time, the “Financial Times” group belongs to Pearson Education, and Pearson Group holds 71% of its equity shares.

And the “Financial Times” group holds 50% of the equity shares of the “The Economist” company.

The “The Economist” company is the owner of “The Economist”, one of the world’s four major financial magazines.

Therefore, as long as Xia Yu has acquired “Financial Times”, he can also acquire “The Economist” magazine. Xia Yu can instantly build the largest financial news company in the United Kingdom and become the uncrowned king of financial news with great influence. Think about it.

When the time comes, Hong Kong has “Jiuding Daily” and “Economics Weekly”, and United Kingdom has “Financial Times” and “The Economist” magazines. As long as the integration, a large regional media empire will be established. Think about it Just exciting

Of course, the acquisition of “Financial Times” is also very difficult. After all, its parent company is Pearson Education, the Overlord of the United Kingdom cultural media and education industry, and one of the Overlord of the world cultural media and education industry.

But thanks to the overall economic environment in the United Kingdom, Pearson Education is not doing well at this time, and Pearson Education is mainly rooted in the education industry. Xia Yu believes that as long as the price is right, Pearson Education will still be willing to sell “Financial Times”.

After all, Pearson Education is the stepmother of “Financial Times”, and it has only been more than ten years since it was acquired. It is not impossible for an eccentric stepmother to sell a non-natural son to raise a son.

Compared with “Financial Times”, the acquisition of “Daily Telegraph” is even less difficult.

At this time, the daily circulation of the “Daily Telegraph” was around 1.6 million copies, and it was only distributed in the United Kingdom. The newspaper’s political stance was not clear and it was very valuable for acquisition.

The “Daily Telegraph” has changed owners several times. At this time, the owner is Black from Canada, who was just bought by Black 4 years ago.

Black’s purpose in buying the Daily Telegraph is obvious, to be profitable.

So Xia Yu believes that it can be hit with money.

For the time being, Xia Yu intends to acquire these two newspapers, first lay the foundation, and then break the wrist with Rupert Murdoch to snatch the title of the king of world media.

“The Times” stay in the future, the acquisition is too difficult at this time!

After the decision, Xia Yu threw these two materials to George Berkeley, instructed: “George, do your best to acquire these two newspapers, and then buy the “The Economist” magazine.”

As he said, Xia Yu paused, looked towards him scorchingly, and said in a loud voice: “I don’t care what method you use, I just want the result, I allow you to double the premium!”

George Berkeley was taken aback and his expression became extremely serious. He felt the determination of Boss and even said that he would allow premium to double the purchase.

But if he really doubled the acquisition of premium, although the Boss might not say anything, it would appear his incompetence!

This is the first time the Boss has given him a task, and he must show his abilities.

Therefore, George Berkeley is under great pressure!

But he was not afraid, instead, there was a wave of pride in his chest.

Isn’t it better for Boss to have such ambitions? In this way, he can show his talents!

George Berkeley heavily nodded and promised: “Boss, rest assured, promise to complete the task!”

Xia Yu slightly nodded and said again: “If you have any difficulties, you must tell me as soon as possible and look forward to your good news!”

“Yes!”

George Berkeley responded loudly.

After that, he left with the information and went to formulate the acquisition plan.

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