Rebirth Strongest Tycoon

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After listening to Lin Sen’s story, Xia Yu brows slightly wrinkle.

He knew that IKEA furniture was a franchise store before, but after a long time, he didn’t care.

At this time Lin Sen mentioned it suddenly, and he had to face this problem.

The IKEA Group only gave the franchise rights to Hong Kong and Macau. To get out of Hong Kong and Macau, there is only one way to go, and that is to negotiate again and win franchise rights in a larger area.

“Lin Sen, if you go to talk, can you be sure to win the franchise right of Southeast Asia?”

Xia Yu asked.

Lin Sen thought for a while, and shook his head with a dilemma: “Board-Chairman, I’m not sure.”

“As far as I know, IKEA is expanding in Europe at this time. There is no direct store in Asia, only our franchise stores.”

“But our franchise store is the only one that IKEA Group has released globally, so I am not sure whether I can get franchise rights in other fields.”

It seems that own IKEA furniture is a special existence!

He thought he had a wrong memory. Later generation IKEA Group, the world’s largest home furnishing giant, has always used a global direct sales model and does not accept any form of commercial franchise.

The same is true for Hong Kong IKEA of later generation.

It is estimated that the franchise rights of Hong Kong IKEA were taken away at some point.

Thinking of this, Xia Yu immediately asked: “How many years do we have the right to join?”

Lin Sen replied immediately: “Back to Board-Chairman, there are still ten or two years!”

Ten years?

It’s so short!

In other words, by 1991, his IKEA Furniture Co., Ltd. had to face a choice, either successfully obtained the right to renew the franchise, or changed its name and cut off the supply of goods, there was no other way apart from this.

The current IKEA group may be relatively weak, but by 1991, it has definitely grown up. When the time comes in the face of the group strategy, it is really possible to cancel the franchise right of Hong Kong IKEA Furniture.

This is a time bomb!

With Xia Yu’s character, it’s okay not to find out. Now that I have found out, of course it is impossible to accept this threat!

It’s just an IKEA furniture. Even after the latter generation succeeds in reaching the top, its annual revenue is only 2 and 1000 RMB, and its annual net profit is more then 100000000 billion. Many companies in Xia Yu now grow up to that time and will not be better than it. difference.

“Hey!”

Xia Yu tapped her fingertips on the table, contemplating a way.

Lin Sen, Wang Liang and the others kept quiet, especially Lin Sen, looking at Xia Yu with scorching eyes, waiting for orders that might change their fate.

After thinking about it for a long time, Xia Yu decided to use the simplest and most trouble-free method to see if the future global home furnishing giant can be acquired.

“such!”

“Lin Sen, you first go to Sweden to find out if IKEA is willing to sell. If the acquisition is successful, you will be the Manager of the Asian region, responsible for developing the Asian market.”

Xia Yu always considers all aspects in his work. After speaking, he pondered for about ten seconds and continued:

“But you have to be prepared for the second hand of failure!”

“Since the IKEA Group is still expanding in Europe and has not entered the Asian field, we have established a home furnishing brand by ourselves. The name is “Jiranzhijia”. The current IKEA furniture continues to operate as a template for practical learning, “Jiranzhijia” Then enter the markets other than Hong Kong and Macau, and wait until the IKEA Group’s essence is learned, and the “House of Surprise” is on the right track, then the contract with the IKEA Group will be ended and the furniture cities in Hong Kong and Macau will be transformed. For our own.”

“Remember? If you don’t understand, come to me after the meeting.”

Lin Sen said solemnly, “Understood!”

At this time, Lin Sen had some blood boiling in his heart. He knew that the Board-Chairman was going to be real. No matter what, the future IKEA furniture or “Sugar House” would be different from the present.

But these two situations are both a challenge for him, and it is also a good thing.

He had already made up his mind, and immediately formed two groups of executive board members after returning.

After Lin Sen took her seat, Xia Yu looked towards the others.

“Do you have any problems?”

Song Hai, General Manager of 9 Ding Electric, shook his head first. Last month, Board-Chairman had personally discussed with him in detail. 9 Ding Electric’s path has been clear.

“Board-Chairman, our company is also facing similar problems!”

Fu Kai of the 7-11 convenience store also got up and reported.

“Say!”

Xia Yu’s eyes narrowed slightly and said concisely.

Fu Kai immediately said nodded: “The 7-11 brand license is from Southern Company. Although the original Jardine period obtained the 30-year brand license, it is only limited to Hong Kong and Macau 2. Now it is still before the brand expires. 28 years!”

“As far as I know, currently only Japan has 7-11 convenience stores in Asia, and it is much earlier than us. It started in 1973, and there are no other places such as apart from this Taiwan and Southeast Asia!”

“According to the company’s plan, the capacity of Hong Kong and Macau 2 is 700 stores. After that, they can only compete to defeat their opponents to compete for the market.”

Another problem!

And the problem is bigger than IKEA furniture!

Just because now 7-Eleven Convenience Store in Japan has come to the front!

After Fu Kai said that, Xia Yu also remembered that later generation seemed to be the failure of Southern Company’s diversification, and then in 1991, Japan Ito-Yokado acquired 73% equity shares, bringing this 6 70-year-old United States company in one fell swoop Became Japan company.

That is, under the management of Japan Ito Yokado, 7-Eleven Convenience Store became the world’s largest convenience store group.

This is a potential enemy!

Even if Hong Kong 7-Eleven Convenience Store gets more authorizations for new regions, it will inevitably conflict with them after the expansion of Japan 7-Eleven Convenience Store is completed.

And most importantly, if Xia Yu does not interfere more, Southern Company is acquired by Ito Yokado according to the trajectory, and the lifeline of the Hong Kong 7-Eleven Convenience Store will be held in his hands. Whether it is dead or alive is not what they say Forget it?

To solve this problem, the best way is to grab Southern Company before Ito Yokado. When the time comes, it will be able to completely open the ceiling of 7-Eleven Convenience Store and be able to invade the Japanese market. invincible position.

As for the same as IKEA furniture, set up another brand to enter Southeast Asia market?

This idea Xia Yu gave up after only considering it for a moment.

After all, the situation facing 7-Eleven Convenience Store is more complicated. The most terrible thing is the future competition of Japan Ito Yokado.

Even if you set up a brand to operate an all-weather convenience store, you still have to fight with the 7-Eleven Convenience Store. It is possible that there will be no winners or losers for several decades, so the profit will never be too big and it is not worth it!

As for the acquisition of Southern Company, Xia Yu does not intend to let Fu Kai go.

Thinking of this, he said to Fu Kai: “You continue to improve the deployment of stores in Hong Kong and Macau 2, and continue to optimize operations to raise revenue, and I will let people do other things.”

“Yes!”

Fu Kai sighed in relief and responded loudly.

“You don’t have the same problems as them, right?”

Xia Yu looked towards Zhou Cheng and Wang Liang asked.

2 people immediately shook their heads.

The name of Wellcome Supermarket was named by Xia Yu. Of course, it is impossible to join.

As for Mannings Pharmacy, although it is a product of the Jardine period, it is also a self-created brand.

Just because there is no restriction on joining, it does not mean that there are no other problems.

No, Wang Liang from Wangning Pharmacy stood up.