Rebirth Strongest Tycoon

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Yan Wenhan’s plan is to first set up a big banner with all his strength and win a first-class newspaper for Jiuding Newspapers Co. as the flagship newspaper, and this newspaper must be in New York, the largest city in the United States.

It is not enough to establish a flagship newspaper, 2 wings are needed.

With these two wings, Yan Wenhan chose one in Washington, the capital of United States, and Houston, the fourth largest city in United States, to choose a newspaper.

Although Washington is not one of the top ten major cities in the United States, as a political center, it has its particularities and advantages. Although it has a small population, it can give birth to many large newspapers.

As for why Second Wings chose Houston on the Mexico Bay, Yan Wenhan also explained the acquisition plan.

It鈥檚 because Los Angeles, the second city in the United States, the largest newspaper “Los Angeles Times” has too much advantage. Its sales are ranked fourth in the United States, and it is controlled by California Consortium. Even if Jiuding Newspapers Co. acquires a top-ranked newspaper It’s hard to stand up.

In Chicago, the third largest city in the United States, the first newspaper is “Chicago Tribune”, and its sales volume ranks sixth in the United States. Behind it is the listed newspaper giant Chicago Forum Group. Jiuding Newspapers Co. is also difficult to gain a foothold in Chicago and is prone to siege. .

On the contrary, Houston, the fourth largest city in the United States, has the largest sales in Texas, with a daily sales of 4, 5 copies, and the “Houston Chronicle” with more than 110,000 places in the United States.

The most important thing is that this newspaper was not controlled by the Overlord Texas consortium, but changed hands in 1974. Owner Douglas died in a car accident a month ago. Several children in the family are competing for assets, making a lot of noise in Houston.

Obviously there is a certain amount of room for manipulation.

In New York, USA, there are many big newspapers with sales of 500,000 copies, such as “Wall Street Journal”, “New York Times”, “New York Post”, “News Daily”, “Newark Celebrity Chronicle” and ” New York Mainichi Shimbun” etc.

“Wall Street Journal” and “New York Times” don’t even think about it, now they are definitely not available for acquisition.

The “New York Post” is part of Robert Murdoch’s News Corporation. It was on the verge of bankruptcy because of a loss of 1976 million a year in 50. It was acquired by Robert Murdoch. It changed its style and increased news about violence and sex, and Reports on scandals and cases have attracted readers through exaggeration and exaggerated language, and have relied on fighting with “Mainichi Shimbun” to increase exposure. They have already stepped out of the quagmire. Now the daily circulation is about 7 180,000 copies.

“Tribune Daily” does not need to think, in the hands of the Chicago Forum Group.

The Newark Celebrity Chronicle is in the hands of the newspaper giant Hearst Newspaper Group, and it is not available.

The only difference is “New York Mainichi Shimbun”. It is not affiliated with any larger media company, but is the private property of billionaire Mott Zuckerman in the real estate industry. The daily circulation now averages around 700,000 copies.

Yan Wenhan believes that this newspaper is most likely to be acquired, as long as the bid is high enough.

As for another winged newspaper choice in Washington, the Washington Celebrity News, formerly known as “Washington Mainichi Shimbun”, is a very popular newspaper in the eyes of most African Americans in the United States. Washington ranks third, second only to “Washington Post” and “Washington News.”

“Washington Mainichi Shimbun” was founded in 1921. In 1972, EW Scripps, which had been in control for 50 years, sold the newspaper, and then merged with its rival “Washington Celebrity Evening News” in 1973 and changed its name to “Washington Celebrity News”. , Sales jumped to the third place in Washington.

Later, it was renamed to the current name “Washington Celebrity”, and the daily circulation was about 4 copies.

It鈥檚 just that the “Washington Celebrity” has a business problem. This is a hidden danger planted during the merger in the past few years. The staff is too bloated and the expenditure is huge. The merger has caused the “Washington Celebrity” to be unstable in style, and it is not easy for users. With the annual decline, advertising revenue has also declined, and this year has already lost money.

If no more interference, according to the trajectory of previous life, “Washington Celebrity” will go bankrupt in 1981.

But now, “Washington Celebrity News” has a problem. It just has a chance to be acquired. It doesn’t matter if the staff is bloated. It just happens that some staff can be assigned to Jiuding News Agency after the acquisition to consolidate the foundation of Jiuding News Agency in Washington and New York.

After reading Yan Wenhan鈥檚 plan, Xia Yu put down the file with satisfaction, and praised him: 鈥淭he choice is good. If these 3 newspapers can be acquired, Jiuding Newspapers Co. will issue more than 1.5 million copies on United States Day. The newspaper is definitely enough to gain a foothold.”

“When the time comes, it will acquire some small and medium newspapers in big cities across the United States, relying on Jiuding News Agency to develop, and the chance of becoming a United States newspaper giant is not small.”

Yan Wenhan smiled and nodded asked: “Board-Chairman, what do you mean?”

Xia Yu said without hesitation: “Just do as you planned. I will give you full support in terms of funds. Be sure to take down these three newspapers.”

“Especially the most difficult “New York Mainichi Shimbun”. Give me money. Even if the premium is doubled or twice, it will be taken down by me!”

When it comes to strategic issues in the media field, Xia Yu has never accounted for financial gains or losses.

He has always talked about News Corporation as a potential opponent. Now Rupert Murdoch has established a foothold in New York two years ago and has won the more influential “New York Post” with 2 7 daily sales.

News Corporation has many other newspapers in other parts of the United States, and has established a firm foothold in the United States media field. He is now far behind and must catch up.

Even if it is 2 times the price to win “New York Mainichi Shimbun”, it will be tens of millions USD in the sky. He doesn’t care about this amount of money!

As long as you hold “New York Mainichi Shimbun” and build Jiuding Newspapers Co., you will have the opportunity to create great value.

After understanding the attitude of Board-Chairman Xia Yu, Yan Wenhan immediately became proud of ten thousand zhang, and promised loudly: “Please rest assured, promise to complete the task!”

Xia Yu thought for a while and warned repeatedly: “Now, make preparations in advance after taking over, and at the same time acquire these 3 newspapers as quickly as possible. The big deal is to pay more. The longer you delay, the greater the variables. United States After all, it鈥檚 not our site, and the extra money is considered to be paid to buy road money.”

Xia Yu This is worried that the ambitious Rupert Murdoch will be attracted for a long time, especially the “Washington Celebrity”, which is likely to attract his attention.

After all, Rupert Murdoch is very paranoid about newspapers. He does everything in order to sell. It is undeniable that he is a genius of the news industry. Even if the bankrupt newspaper gets into his hands, he can still use the sword moves with side stroke. Pull out of the mire.

Before he bought the “New York Post”, which was on the brink of bankruptcy, and succeeded.

It is hard to guarantee that he will not try to repeat the trick on a whim and use it in the “Washington Celebrity”.

Yan Wenhan’s expression became extremely serious, and seriously nodded responded: “Board-Chairman, I understand!”

“Board-Chairman, there’s no time to lose, then I will leave tomorrow and take the team to United States.”

“Go, when you get there, you can contact Julian Robertson and Rey Dario. They are experts in the capital market and know more about United States, so they should be able to help you.”

After speaking, Xia Yu picked up paper and pen, wrote the relevant contact information and addresses of Julian Robertson and Rey Dario, and then handed them to Yan Wenhan.

“Okay, I will definitely contact them!”

“Then Board-Chairman, if there is nothing wrong, I will go back first.”

“Go! Come on!”

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