Rebirth Strongest Tycoon

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In Rudolf Brook while speaking, Xia Yu has already watched it.

Today, there are really very few United Kingdom auto parts suppliers left.

In the report made by Rudolf Brooke, two targets for acquisition or shareholding were selected in United Kingdom.

And one of the goals is very special, to make Xia Yu eyes shined, not secretly sighed. Rudolf Brooke followed him for a period of time. His courage and appetite grew stronger, and he even got the idea of ​​this company.

This goal is the Leland Automobile Group.

Speaking of Leland Automobile Group, an ordinary person has never heard of it, but if it was renamed in 1989, it would be familiar to Rover Group.

The formation of Leland Automobile Group is more complicated.

At the very beginning, in 1952, the Austin Depot and the Norfield Depot merged to form the United Kingdom Automobile Company, which included Morris, Wolseley, Riley and other automobile brands.

Then in 1966, the prestigious Rover Motor Company, which was on par with Rolls-Royce Motors, was acquired by the United Kingdom truck manufacturer Leland.

In 1968, the United Kingdom Motor Company joined forces with Jaguar (Puma) Motor Company and Leland Motor Company to form the United Kingdom Leland Motor Group.

It is a pity that the successive mergers and acquisitions combination has greatly increased the strength of the Leland Automobile Group, but due to improper management and environmental impact, the Leland Automobile Group is operating poorly and is at a loss vortex.

After a few years, I couldn’t hold it anymore. It was nationalized in 1975, and it is still deep in the quagmire of losses.

Leyland Automobile Group’s losses are not alone. In the current environment, almost all major car companies in the United Kingdom are losing money. Only the Jaguar Motor Company and Xia Yu’s employees of Leland Automobile Group can maintain profitability. Slaughter Motors.

The Rolls-Royce Motor Company was also one of the loss-making auto companies before being taken over by Xia Yu.

Let’s talk about the Leyland Automobile Group, why Rudolf Brooke considers it worthy of acquisition is because of its chassis and engine.

Leland Automobile Group is the best chassis manufacturer in United Kingdom. Previously, Jaguar relied on Leland Automobile Group’s chassis to create the lowest chassis car in United Kingdom, with very good performance.

Now the chassis used by Rolls-Royce Motor Company is also supplied by Leland Motor Group.

In addition to the chassis, the engine quality of Leland Automobile Group is also particularly high.

If the Leyland Motor Group can be acquired, Rolls-Royce Motor Company will have a stable supply of chassis and engines, and Leyland Motor Group will also produce other auto parts, which can complement Rolls-Royce Motor Company.

This is only an advantage in auto parts, not enough to surprise Xia Yu.

What makes him happy is yet to come.

This is about the level of car brands in United Kingdom.

Nowadays, the United Kingdom’s ultra-luxury car brand, or the brand of aristocratic car, can be selected only Rolls Royce, Bentley and Rover.

Among them, Rolls-Royce until now is dubbed the reputation of “aristocrat in the car”, which represents the gentlemanly demeanor of the aristocracy, so it is loved by the upper class.

Bentley’s brand has always given people the most powerful and uncompromising feeling. It is noble, elegant and solitary, coupled with comfort and fine workmanship, and is also deeply loved by the upper class.

Finally, the Rover car, which has been drifting away over the years, has been changed hands, but its popularity has not been compromised.

Back then, the Rover P5 was loved by the Queen of the United Kingdom and was known as the exclusive car of the United Kingdom royal family. Its cultural background is profound, almost on par with Rolls-Royce.

If the Leland Automobile Group can be acquired, then the United Kingdom’s highest 3 car brands will be awarded by Xia Yu.

By then, Rolls-Royce Motor Cars will be able to revolve around three brands and establish itself as the highest car company in the United Kingdom, not to mention sales, but in terms of popularity and positioning, it is definitely the highest.

Do you think that Leland Automobile Group has such a thing?

That’s a gravely mistaken!

Leyland Automobile Group is definitely a treasure that can be digged back and forth. The Rover Automobile brand is just one of that’s all. Thinking about its previous series of mergers and acquisitions and combinations, you can imagine one or two.

Rover’s English name is Rover, and Land Rover’s English name is LandRover. In fact, the Land Rover brand is within the Rover Group.

When Land Rover was at first, it used Rover’s car brand. It was not until later that Land Rover’s Grade 1 brand was used to develop a series of 4WD off-road vehicles.

In addition to the Land Rover brand, it also owns two car brands, MINI and Morris.

previous life In 1994, the Rover Group, which was renamed Leyland Automobile Group, was acquired by the German BMW Group for 800 million GBP. After the acquisition, BMW removed the Rover, MINI and Land Rover brands from it, and later sold Land Rover. It was given to India Tata Group, MINI kept for its own use. Rover and Morris were sold to China Nanqi Group in 3, and Morris was renamed MG.

In addition to the above-mentioned car brands, Leland Motor Group also owns 20% of Jaguar Motor Company’s 7:4 equity shares, which is the first major shareholder. In the case of Sir William Lyons’ retirement, Jaguar Motor Company was sent by Leland Motor Group People run it.

In the field of cars, Leland Automobile Group has so many gold mines, as well as many in the field of trucks and buses.

Don’t forget, the Leland Motor Company before the merger was a truck company.

In the 1950s-1960s, Leyland Motor Company acquired many United Kingdom car factories, such as ParkRoyal, Bristol, AEC, Abian, etc., and owned many famous bus series, such as Dynaudio Jumbo and Leyland Victory 2 That is the model.

If you follow the historical trajectory, by 1987, Netherlands DAF Motor Company will acquire Leland truck business, and then sell it to United States Parker Motor Company.

Paka Motor Company is the first in the United States and second in the world in the field of large trucks.

As for the bus manufacturing department, it was later split from the group and acquired by the rich people depot.

Having said that, if Xia Yu can acquire Leland Automobile Group, then his automobile empire will rapidly expand.

By then, there will be car manufacturers and brands in the fields of supercars, luxury cars, commercial vehicles, off-road vehicles, trucks, buses, etc., and the brand library will be enriched at once, and the background will increase several times.

If you are more greedy, with Leyland Motor Group being the first major shareholder of Jaguar Motors to acquire this now the number one car company in United Kingdom, then the position of Overlord in the United Kingdom automotive field will be unshakable!

The only ones left outside with a bit of strength are Lotus and Aston Martin.

But these two are all supercar companies. Although they are well-known, their output is small, and they are often on the verge of bankruptcy. There is no threat!