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Peter Lynch laughed and said: “This company happens to be in California, and its store in San Francisco is within 50 meters of our company. That’s why it can be found. Moreover, the company’s warehouse-style membership store model is their original creation, global The only thing the company observes and analyzes that it can try to invest.”

Xia Yu slightly nodded expressed understanding, but in any case, it is worthy of praise to include this unlisted company.

He was also a little curious about what the situation is like at this time, the second largest retailer in United States, one of the global 2 top 500 retail giants, which has different names at this time.

With a little expectation, Xia Yu scanned carefully, the corners of her mouth cocked.

PriceClub!

The Chinese translation is Price Member Store.

This company was founded in 2 by Sol Price and Robert Price 1976 brothers, and the company is headquartered in Holy Land, California.

This company has a unique business philosophy. By establishing a shopping club, gathering scattered purchasing power of individual members, and uniformly placing orders from manufacturers in large quantities, it not only saves distribution costs, but also achieves economies of scale. This is a bit similar to the later generation of domestic group purchases. Quotient.

Only because of capital constraints, the Price member store has no extra decorations, hardly any advertisements, and is set up in a convenient location to save costs.

At present, it mainly serves small enterprises, which is why there are such stores 50 meters near Polaris Capital. That area happens to be densely packed with enterprises and the transportation is very convenient.

“Costco hasn’t appeared yet, it’s just the early-stage Price member store, it’s really small enough!”

A smile flashed in Xia Yu’s eyes, and she thought in her heart.

Smaller size is better, as long as the model is okay, then it has the value of capital catalysis.

Now the size is small, but it is easy to acquire and the cost is low!

And most importantly, Xia Yu really took a fancy to the talents in the Price Club, that is, stepped out of them and created real Costco talents.

The future Costco Founder should still be the Executive Vice-President in the Price Member Store at this time!

Speaking of this, I have to say that Costco has experienced twists and turns.

The Founder Sol Price of the Price Club is a pioneer of modern super shopping malls. He founded the first discount store Federma in 1954, but it did not manage well and closed down because of low profits.

After that, Sol Price summed up the experience and lessons, and figured out the membership-based shopping club model, and only then opened the Price member store in 1976.

As for the real Costco, it was established in 1983. Founder is not the Price brother, but Jim Singaner and Jeff Brotman.

Jim Singanel was an employee of Federmar in 1954 and a subordinate of Sol Price. Although Federmar went bankrupt, he still followed Sol Price.

After the appearance of the Price Club, he continued to work in the new company, and because of more than 20 years of work experience, he served as the executive Vice-President within two years.

As for Jeff Blotman, it is not the old subordinate of Sol Price, but the management elite who joined after the appearance of the Price Club.

The membership store model created by Saul Price inspired Jim Singaner and Jeff Brotman.

Until 1983, Jim Singaneer and Jeff Brotman, who could no longer hold back their entrepreneurial heart, resigned together, far away from California, and came to United States, where the Price Club has not yet set foot. In the east, a true warehousing membership hypermarket has been created in Seattle, Washington-Costco!

Costco’s model is further optimized on the model of the Price member store, and the area of ​​a single store far exceeds that of the Price member store.

After only 2 years of development, Costco went out of United States and opened its first overseas store in Canada.

In 1993, Costco and Price Club merged, and the true Costco company appeared in the later generation.

Currently, Costco has not yet appeared, but it is not important. What is important is that Xia Yu is very clear about Costco’s business model.

The Wall Street capitalists of the later generation have already thoroughly studied Costco’s model. Only in this way can they dare to hold it for a long time, so it is not surprising that Xia Yu knows its model.

The model is understood, and Costco Founder, who has more than 20 years of work experience and management ability, happens to be in the Price member store and also serves as the executive Vice-President.

As long as the Price member store is taken down, Costco’s 2 Founders will naturally not be able to escape.

As long as Xia Yu brings Costco out in advance, arranges two of them to operate, and then promises the option, the two of them will not be able to run out of Xia Yu’s palm.

As long as they are tied up, then there is no need to worry about other competitors.

To be honest, for Costco, Xia Yu admires it from the bottom of her heart, this is an alternative road, and the potential is great.

Wal-Mart is a traditional retailer, but the Walton family has achieved the ultimate in management and operation, and made full use of the technology of the times to keep Wal-Mart alive and become the world’s No. 4000 retail giant with an annual turnover of more than 100000000 and 5 million nearly 100 1 billion USD.

But what about Costco?

There are only more than 700 stores worldwide, only equivalent to about 100/6 of the total number of Wal-Mart stores.

But the turnover has reached 1/4 of Wal-Mart’s!

Net profit is closer to about 1/3 of Wal-Mart’s!

Such a gap is determined by the model.

But this is not to deny Wal-Mart, after all, world first is world first!

For Wal-Mart, it is now determined to eat a large amount of equity shares. Of course, it would be great if it could be acquired by privatization.

But Xia Yu also knows that this is unrealistic. Wal-Mart is controlled by the Walton family and is the only industry that will never be sold to him.

Even if they sell it to him, they will take a bigger capital and make a comeback. At that time, it will be a huge threat.

Xia Yu did not have enough confidence to make Wal-Mart, which lost the Walton family, develop better than the original track.

But anyway, it is still possible to become the biggest beneficiary besides the Walton family.

As for the Price member store and the future Costco, since it is not listed, of course, it is a direct wholly-owned acquisition. If it is not economical, you will have to dig up the 2 Founders of Costco and start your own business.

As long as you hold Wal-Mart and Costco, it doesn’t matter if other retailers don’t touch them.

Although most of the current retail giants can develop to the later generation, they have the same potential. The market value of the largest in more than 30 years has also doubled ten-twenty times. Xia Yu doesn’t bother to meet the major consortium with force for this kind of company. .

Take Kroger, for example. Although the annual revenue of the later generation has reached 100 billion USD, which is comparable to Costco, Kroger, established in 1889, has long been under the control of the major consortium, and the Kroger of the later generation , Limited by management and model, high revenue and low net profit, the market value is only more then 20 billion USD, which is less than 20% of Costco.

Now controlled by the Chicago consortium, the “King of 100 Goods” Sears 100 Goods Co., Ltd., the later generation has fallen into bankruptcy.

Shaking his head slightly, dispelling the mixed thoughts from his mind, he focused on the materials again.

He turned a few pages forward and found the Dayton Hudson Company with a market value of only 3 7 million USD. He took a pen and ticked it here.

In this material, apart from Wal-Mart and Price member stores, this company is the most suitable to start.

Dayton Hudson, founded in 1962, was founded in the same year as Wal-Mart, and its market value is a fraction of 100000000 million USD higher than Wal-Mart.

Waiting for the later generation, Dayton Hudson will change its name to Target, which is also a later generation Global 500, ranking more than 100, with a market value of 50-60 billion USD.

Now the market value is only 3 points 7 100000000 million USD, and there is still a 2 100 times appreciation space. It has the greatest potential except for Wal-Mart and Price member stores.

These three goals are all Global 3 companies of later generation, and they are ranked extremely high, one in the world first, one in the world top 500, and one in the world more than 50!

With these three companies, Xia Yu’s retail layout will be as stable as Mount Tai.

even more how Home Depot, the world’s number one home retail company in the future, is not too stable!

If you do more in other fields such as medicine and home appliance retail, Jiuding Consortium will be invincible.

After the circle was completed, Xia Yu handed the materials to Peter Lynch and said to him: “I have circled 3 companies, namely Wal-Mart, Dayton Hudson and Price Member Store. All other companies have abandoned them. .”

“Wal-mart and Dayton-Hudson will acquire equity shares as much as possible, and it would be best if they can achieve a controlling stake.”

“As for the Price member store, you order people to form an acquisition team and make full acquisitions, but I have one requirement, that is, the middle-senior management management team must be complete!”

Peter Lynch looked solemn, and nodded responded, “Okay!”

PS: Sorry for working overtime late, the update is so late, sorry! Ask for a ticket by the way

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