Reborn as a trillion-dollar real estate tycoon, Boss Yang calls him daddy

In the blink of an eye.

It's New Year's Day.

2008 is coming as promised, and everyone is talking about the upcoming Summer Olympics.

Even experts in the media are touting the role of the Olympics in boosting the economy~.

Someone even said.

The start of this Olympic Games will bring the domestic economy to a higher level.

When Shen Fei heard this, he sneered and sneered.

These people really dare to brag!

It also promotes economic development.

To be honest, in Shen Fei's view, although the Olympics seem to have promoted the development of the tourism economy on the surface, it has also won many championships, which seems to enhance cohesion.

But in fact, the role is not as exaggerated as everyone thinks.

The lives of ordinary people are still getting more and more difficult, and the impact of the economic crisis is becoming more and more serious.

Taking housing prices as an example, the housing prices in Yanjing have fallen to less than 10,000 yuan per square meter within the second ring road.

This number is outrageous.

And, worryingly, it's still falling!

The transaction volume of second-hand houses and new houses is less than half of that in the same period, and a large number of real estate agents in Yanjing and Shenghai have closed their doors.

And that's just the beginning!

Shen Fei knows that throughout this year, not only in China, but also in the world, the economic crisis will let everyone know what global economic integration is.

Everyone originally thought that the subprime mortgage crisis in the United States would not have such a big impact.

But the facts tell everyone that the economic development of the whole earth today is affected by the whole body.

Of course.

Shen Fei didn't care about that.

He already knew these things, after all, he had the impression that without the promulgation of the four trillion plan, the economic situation of the entire country would have been very bad at that time.

..................

"Conservative investment?"

In the conference room of Wanli Investment, Li Chunfeng looked at Shen Fei with a puzzled expression.

Shen Fei has just officially informed everyone that the most important point for Wanli Investment this year is that when investing, you should pay attention to the selection of projects, and easily do not make large-amount, high-risk investments.

To put it bluntly, the business strategy of Wanli Investment this year is conservative investment.

"Yes. "

Shen Fei nodded when he heard this, and said solemnly: "Everyone has also seen the economic situation in China, and I believe that you have felt the same place as me. "

Everyone in the room was silent.

In fact, they can also feel that because those who make investments often have to contact a lot of entrepreneurs, and in recent months, there are a large number of Internet companies in China, which can no longer sustain themselves in the middle of the business.

Even.

Many people have just raised two or three rounds of financing, only to find that the project is dead.

Wanli Investment has also invested in several projects before, and in the end, the founder can only give up helplessly.

So.

When Shen Fei said this, they were able to understand.

"Mr. Shen, then we are not ready to invest in new projects?"

Wang Quan, as the department manager, opened his mouth and asked Shen Fei.

"Of course not. "

Shen Fei shook his head and said slowly: "Conservative and steady will be our investment strategy in the coming year." If you find a good project, be sure to invest in them after careful argumentation. Of course, the investment figure is not too much, after all, our company's money is invested to earn back, not a tool for some people to realize their dreams. "

Hearing Shen Fei's words, everyone in the conference room nodded in approval.

The purpose of investment is never to make any dreams, but to make money.

Everyone knows this.

But some entrepreneurs really leave investors speechless.

In their eyes, the money they get from investing is theirs, and their dreams are more important than anything else.

Admittedly, this is a very normal state of mind, after all, if an entrepreneur does not have a dream, there is naturally no possibility of entrepreneurial success.

But the problem is that for investment companies, investing in entrepreneurs is about getting a return, not a dream.

Taking money to others to realize their dreams and ending up with nothing is definitely not the style of an investment company.

So.

Shen Fei's words were recognized by everyone.

After holding a meeting with everyone and telling Li Chunfeng a few more words, Shen Fei left Wanli Investment.

He didn't worry that someone would go against him, after all, the company had so much money, and Li Chunfeng was not the kind of person who liked to take risks.

The purpose of that guy's business with him is to make money, and he is more worried than himself that the company will not do well.

........................

Shen Fei on the Wanli Investment side and Shen Fei on the Wanli Film and Television side have completely different attitudes.

After listening to Li Wei's work report, Shen Fei clearly pointed out that Wanli Film and Television should increase investment this year, and be more active in investing in film and television dramas.

"In addition, we have more contact with directors and actors, since we want to become bigger and stronger, these people are indispensable. "

Shen Fei said to Li Wei seriously.

Although the overall economic development has stagnated, the development of the domestic entertainment industry, Shen Fei remembers it very clearly, but it is very rapid.

"Mr. Shen, is this okay?" (read the violent novel, go to the Feilu Novel Network!)

Li Wei hesitated for a moment and said: "Now the general environment is not good, will it have an impact if we sign so many people?"

"Hehe, do you know the lipstick effect?"

Shen Fei smiled and asked Li Wei.

Li Wei was at a loss when he heard this.

Shen Fei slowly explained to him.

The "lipstick effect" refers to an interesting economic phenomenon that leads to the hot sale of lipsticks due to the economic depression, also known as the "trend of preference for low-priced products".

In the United States, whenever the economy is in a recession, the sales of lipsticks will skyrocket.

This is because, in the United States, people think that lipstick is a relatively cheap consumer product, and in the case of economic downturn, people will still have a strong desire to consume, so they will turn to buy cheaper goods.

As a "cheap non-essential item", lipstick can play a "comforting" role for consumers, especially when the soft and moisturizing lipstick touches the lips.

In addition, the recession will reduce the income of some people, so that there will be some "small spare money" in their hands, just to buy some "cheap non-essential things".

"You mean, we're going to do the same this time?"

Li Wei thought for a moment and asked Shen Fei.

Obviously.

In his opinion, since this lipstick effect is like this, the domestic entertainment and cultural industry is probably equivalent to lipstick.

0 begging for flowers

Shen Fei smiled, nodded and said: "Whenever the economy is in a recession, people's consumption will turn to buy cheap goods, and although lipstick is not a necessity of life, it has the role of both cheap and whitewash, which can bring psychological comfort to consumers." “

"Under the economic crisis, consumers' shopping psychology and consumption behavior have changed, ordinary consumers have become bargaining masters, and the economic crisis has also made cheap cosmetics and cultural products such as lipstick sell well. "

Speaking of this, Shen Fei said with a smile: "Watching movies and TV series is the same as lipstick for the people of our country. "

There is a basis for what he said.

According to the information sent by Lin Yuan from the United States, in recent months, the media of the United States said that the sales of lipsticks and facial masks have begun to rise, and the "relaxation consumption" such as hair and massage is also very popular, which shows a sharp contrast between the sluggish sales of its big merchants and luxury goods.

This is confirmed by the sales of several of the world's largest cosmetics giants, including L'Oréal in France, Beiersdorf AG in Germany and Shiseido in Germany.

In a recession, people's incomes and expectations for the future will be lowered, and the first thing to cut is the consumption of those commodities, such as buying a house, buying a car, traveling abroad, etc., so that there may be more "spare money" than in normal times, just to buy some "cheap non-essential things", thereby stimulating the consumption of these cheap goods.

"Mr. Shen, what do you mean is that our domestic entertainment industry is about to develop?"

Li Wei's eyes lit up.

Shen Fei nodded and said slowly: "Look at the economic crisis in the twenties and thirties of the last century, when almost all industries were silent and cold, Hollywood movies took advantage of the momentum, and lively song and dance films were popular, bringing joy and hope to the audience, and making Shirley Temple a household name. "

As he spoke, he said seriously: "Our domestic entertainment industry is the same, people will be willing to spend money on cheap consumption such as watching movies and TV, after all, it is too difficult for them to buy a house and a car." "

Li Wei nodded thoughtfully.

What Shen Fei said made a lot of sense.

When the economy is in a downturn, the pressure of life will increase, and a heavy life always needs something light to relax yourself, so it will be better to have a business that is not very expensive in the entertainment market such as movies.

When the economy was sluggish in Goryeo, bright colors were popular, and there were many orders for short and exaggerated styles.

Dongying's clothing sales are very low, but the business of shoe repair and clothing repair shops is unprecedentedly hot.

Plainly.

Even if there is an economic crisis all over the world, it is not a problem for people to survive.

As long as people live, they will have material needs and spiritual needs, and in the case that material needs cannot be satisfied, they can only find ways to meet spiritual needs.

Thinking of this, Li Wei looked at Shen Fei: "Mr. Shen, don't worry, I know what to do." "

Shen Fei smiled slightly and nodded with satisfaction.

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