Reborn Entrepreneurial Giant

Not surprisingly, Xu Lei chose to join Jumei, and Haoye, who was acquired by Focus, quickly approved Xu Lei's resignation. A few days later, Xu Lei and Qu Li flew to Yangcheng.

"Jumei is a technology-driven enterprise. Our core competitiveness is the mid-stage 1.0 system that is being built. Behind this is the complex back-end technical support. I don't know much about it. Lin Bing is in charge of this part and occupies a large part of it. Cost." Qu Li took Xu Lei to various departments of Jumei, and got to know everyone by the way.

"Isn't it very financially stressful to do so?"

"So, we are under heavy pressure. The C2C model Taobao has accumulated huge advantages and cultivated a strong team. Only asset-heavy B2C can beat Taobao in the future through differentiated competition."

"However, the Internet is fast and slow. We are slow now. Can we really catch up with Taobao in the future?"

"This depends on cloud computing. One thing you may not know is that e-commerce websites are under different pressures in different time periods. Sometimes a large number of computing resources are idle, and sometimes they are overloaded. There are also ddos ​​attacks from the outside world. .

When e-commerce is growing rapidly, the idleness of computing resources is nothing more than hardware investment in advance. Once the development of e-commerce slows down, there will be huge waste of resources. Cloud computing can solve this problem. And it also has the opportunity to become an Internet infrastructure and become one of the company's important sources of profit..."

"Then how long can our technological advantage last? Ahri will have more manpower, material and financial resources than us. How should we deal with it?"

"I don't know. It's impossible for me to predict the future. I can only do my best to do everything right now and create possibilities out of the impossible."

Ari Taobao is a god-like existence in the Chinese women's e-commerce market. If it was a startup in the early 21st century, it might be able to compete with Taobao, but now, Ari has become a big trend, how to fight him? The two richest Internet companies in China, Baidu and Penguin, have both entered the C2C market, and they are still beaten to pieces by Taobao. Qu Li is short of money and people, so how capable is he to surpass Taobao? Besides, he will also face moral traps.

We all know that Qu Li's Jumei grew up on Taobao, and in turn wants to eliminate Taobao. Is this a rebellious boy?

Xu Lei had no choice but to follow Qu Li to the foundry, and was familiar with the processes of the three major brands of Xiangyun, Danlin, and Cotton Times, which to a certain extent were the main sources of profit.

"We are about to embark on the road of full-category expansion, which is a huge challenge for us..." Qu Li began to fight

"We need to analyze the best-selling categories based on Taobao's consumption data, and comprehensively consider logistics and distribution to determine the priority level, starting with shoes and then daily necessities."

"Actually, I think it is possible to directly develop mobile, computer and digital home appliances. The industrial chain in Guangdong Province is concentrated, and the delivery is not difficult..."

"If I think about it, I'm afraid that we...we don't have experience..." Qu Li wanted to say that he was worried about the team's ability. The unit price of mobile phones, digital computers and small household appliances is relatively high, and the risk is relatively high.

"We didn't have experience in selling clothes at the beginning, and we didn't do it in one step."

"In this case, you decide, when you are ready and when!"

"Okay!" Xu Lei smiled with satisfaction.

An e-commerce company with only about 30 million in a quarter actually holds 500 million in cash. This kind of weird thing has happened, so we should make good use of it.

Then there is logistics. Within half a year, cash on delivery will be realized in Beijing, Shanghai, Guangzhou, Shenzhen, Suzhou, Hangzhou, Chengdu, Chongqing, Tianjin, and Guangdong provinces, and a logistics and transportation network covering the whole country will be built within one year.

Online payment is suitable for trendy people who are adventurous and have strong hands-on ability, while cash on delivery can obviously let users who are not very familiar with online payment try it, which is equivalent to increasing the target user group.

Zhou Ting took over the important task, self-operated logistics, information management will start from him.

The affairs of Jumei are becoming more and more complicated, the scale of the procurement team is getting bigger and bigger, and the pressure of internal control is getting bigger and bigger. I wanted to run away, but there are things that I have to deal with every day. Domestic ones are concentrated in the auxiliary buildings of Jinjiang and Putian. Do you want to visit them?

It seems to be feasible. Anta will go public in Xiangjiang this year. Exploring the e-commerce market will obviously help them tell their stories. So Qu Li and Xu Leifei went to Jinjiang to discuss cooperation, and received a warm welcome. The principle of Jumei is not to accept banquets from suppliers, so they soon entered the formal negotiation stage.

The CEO of Anta is a young and promising representative. Because of his special contribution to Chinese women's sports, he was named the 17th "Top Ten Outstanding Young Women in China". However, his personal marketing ability is obviously not as good as Qu Li's. In just two years, his national popularity surpassed Mr. Ding's.

At the beginning, the scale of Jumei’s procurement will not be very large, but who made Anta have the demand? Signed a large amount of intent contract, a long-term cooperation agreement, and then held a press conference together, which is convenient for others and convenient for yourself.

In such a press conference, Qu Li is basically a tool person, and he is not the protagonist. Even if the reporter asks him, he is optimistic about e-commerce sales and Anta.

Under Mr. Ding's introduction, Jumei's business in Jinjiang is developing smoothly. Don't ask Qu Li where the shoes produced by Jinjiang are shipped. He doesn't know if you ask him. This involves overall planning.

After sports shoes, there are leather shoes and other categories, perhaps because of the popularity of Quli and Jumei, as well as Quli who came to the door in person, sincerity and attitude are very good. Most of the bosses of these domestic brands are more cooperative and willing to increase the e-commerce channel. .

Men’s shoes are followed by women’s shoes, domestic women’s shoes brands, Qu Li has repeatedly emphasized the risks of cooperation, the most important is the quality problem, because Jumei’s evaluations are the evaluations of real buyers, if there are too many after-sales problems, Jumei will directly sell frame, or even cancel the cooperation. At that time, the brand will have a lot of negative information, which will have a great impact. But the benefits are also obvious. Through Jumei, it will soon become a "nationally famous" big name.

Xu Lei's execution ability is really strong in several footwear industry belts and luggage industry belts that have traveled all over the country. As long as Qu Li is fine, he will drag him to run with him. How much face do others have? Qu Li is qualified to be someone else's face, the only pity is that he insists on not drinking with him or smoking.

In the face of an unhappy boss, Qu Li will also explain: "I used to have no money to smoke and drink, but now that I have money, I don't have so many troubles. I hope this state will continue. And you have to understand, Jumei now Any employee is better than me, our system has zero tolerance for corruption, eating and drinking together is the most likely to cause accidents, if I don't take the lead, it is easy to go astray in the future..."

Then naturally chatted with these factory owners about their management experience and insights.