Reborn Entrepreneurial Giant

Chapter 121 Shopee group buying

The second round of venture capital such as Lehman Brothers sent the final funds to Jumei's overseas account, and Qu Li was preparing for an overseas subsidiary. It is only the middle of the year, and it is a little troublesome to recruit people. It is more convenient to recruit people.

I thought the few people he met at Google were hopeful, but unfortunately they didn't. How attractive is your small company? As for Yahoo's Lu Qi, hehe, I'm thinking too much. Although they can't do it, they have lived in the United States for so long, and there are always friends and partners who have made bad choices. During the few days when Qu Li was negotiating with Twitter and Facebook, Lin Bing and Wang Yunliang rushed over from China and dug up from eBay. A few Chinese programmers...

Riyue Fenghua US company was established in South San Francisco, because it is relatively close to the port and Facebook, and the cost is relatively cheap.

San Francisco, Los Angeles, Long Beach, Seattle, and Oakland are all big ports on the west coast of the United States, and the shipping time is 13 to 16 days; the east coast has New York, Houston, New Orleans, Miami, Portland, etc. Sound familiar, and the shipping time is about 25 - 28 days, but this has not included the customs clearance time.

"We focus our promotion on Facebook. The number of users of this website is less than 40 million, and the number of users in the United States is only about 15 million. Is it worth it?" Lin Bing was not very impressed with Qu Li's gamble, it was too risky.

"You have to look at the trend. Although MySpace has many users, it doesn't have much value. Sports fashion hits Adidas' weak point. Facebook's user group is highly consistent with our target customer group, young boys and girls chasing fashion." Qu Li Holding the financial magazines he has collected these days, many of them are about Facebook.

"What about Twitter?"

"Just treat him as if he doesn't exist, and I'll contribute money to Jumei, and I'll get equity incentives only after seeing the effect, otherwise I won't receive a penny."

"That's not what I meant." Lin Bing explained

"It doesn't matter, Silicon Valley is so optimistic about Facebook. I think that apart from the bragging factor, the bigger thing is that everyone sees the potential of social networking. After Facebook opened registration last September, registered users have experienced explosive growth. And this year, the API interface was opened to the outside world. We can develop a shopping application based on Facebook."

"What's more, I thought of a strategy to develop in the United States: group buying."

"Group buy?"

"For example, we set a group price, such as 99 US dollars of coconut shoes, and 1,000 people buy at the same time, but if a consumer invites 1 to 3 friends to buy together, they can buy directly without waiting for 1,000 people. Buy……"

"..."

You are so cheap, you are so cheap, that bitch Qu Li is learning how to spell Xixi, no, Huang Zheng hasn't started a business yet, Qu Li is an original.

"We buy a product every day, and each product lasts for 7 days. If we can't form a group, we will give up. We will use the single-product explosion strategy to try the depth of the US market. After one to two years, we are familiar with the foreign trade process and supply chain management. You can let Danlin women's clothing hit the European and American markets with a price of 19.9 US dollars and a speed of 100 new products every day."

Qu Li formed a relatively systematic way of thinking about Jumei's overseas development, and quickly unified his thinking with Lin Bing. While centralizing power through the China-Taiwan system, he must know how to decentralize power.

The word decentralization is easy to say but difficult to do. The quality of professional managers is a big problem. The contract spirit in the United States is just a joke. They will not be soft when they can take advantage of loopholes, let alone have moral burdens. If he doesn't have enough supervision methods, the founder of Twitter dares to take the money away, believe it or not?

"It's not convenient to use the danlin brand in group buying mode." Lin Bing reminded

The happy education of the American people has made many people lose the ability to distinguish things. If you make it complicated, others will form an inertial memory, and the brand Danlin may not be able to do it.

"Then what should we do? Group buying is only a current form of sales, and it is impossible for a long time."

"Then you can't use group, but shop?"

"Shop? Shopee!"

Another well-known e-commerce company was harmed by him.

He and Lin Bing went to Yahoo to visit Yang Zhiyuan again. Qu Li didn't agree with buying traffic from Yahoo in the short term, but he could buy soft advertisements. Fortunately, Lao Yang was famous for his good character, so he had the opportunity for a small person like him. It was partially approved by Yang Zhiyuan.

"You bought 1% of Facebook's shares for $50 million...that's awesome!" Yang Zhiyuan felt sour. Who was the former CEO of Yahoo? It's too rubbish.

"Jerry, I'm really sorry this time." Qu Li apologized to Yang Zhiyuan

"You don't need to apologize to me. Yahoo didn't just miss Facebook, but if you give Facebook a valuation of $5 billion, I'm afraid it will be laughed at by Silicon Valley."

"We also have a series of advertising cooperation. If Facebook wants to prove that their advertising value is higher than Google, they need to set a typical benchmark. I will pay for this opportunity."

"I was wrong, you are better than I thought, but be careful, this Zuckerberg is not simple."

"I know that he is a genius. He studied psychology. I am afraid that he has a better grasp of people's hearts than us. If Jumei develops too slowly, he will abandon it mercilessly. I believe in Jumei, and I believe that Chinese people can be Silicon Valley has its place."

Then I chatted with Yang Zhiyuan about the development model of Jumei in the United States: group buying. An unremarkable-sounding model that doesn't seem to have much appeal. Later, Groupon, the originator of O2O, did not have a warehouse and did not care about logistics. It was an extreme asset-light model, which is why it won the support of many venture capital.

The two did not discuss the establishment of Stripe. Yahoo's market value at this time was about 45 billion U.S. dollars, and Jumei was not qualified enough. Now it is mainly because of personal relationships.

After leaving Yahoo, the two of them didn't say anything. If they develop in the United States with Yahoo's blessing, they seem to be able to become a great company. For example, if Google's initial stage did not have Yahoo's help, I am afraid it would not be so smooth.

To establish Shopee, a person in charge is still needed. The company has not been established for a long time, and it is not enough to say that Qu Li has any special trust, so it is better to give this branch more autonomy.

Fortunately for them, a friend recommended an American who came from the Amazon clothing category and has a good resume. Because the position is more important, and I am not sure if there is something tricky behind it, Qu Li personally went to do the background adjustment and found that He changed his job from a programmer to a manager, and he failed in the competition when he climbed from the middle to the top at the age of thirty-five or six. Odds are he would rather lose some of his stock options than get out of Amazon.

"This is a personal question and I refuse to answer."

"You promise it has nothing to do with personal professional ethics?"

"I promise!" Brady said with a little tiredness on his handsome face

"Well, we choose to believe you."

After completing the entry procedures, Qu Li introduced the model of Shopee, which is a B2C e-commerce company.

"Can you only sell Sunyue Fenghua products or is there no limit?" Brady wanted to clarify

"In principle, there is no limit, but we should focus on Sun Moon Fenghua's products. Before the company's listing, we had limited resources to invest in shopee, which totaled less than 20 million US dollars. The biggest advantage is that we have opened up Facebook's promotional channels." Qu Li Let Brady have a clear understanding of the company, not rashly.

"Really?" Brady didn't expect Shopee to have such a surprise

"Of course, there is a three-year strategic cooperation, and the specific cooperation method needs to sign a supplementary agreement with Facebook, which needs to be mastered by you."

"Okay, I'm confident." Brady paid attention to Facebook as early as Amazon, and the amplifying effect of the social network is very obvious.

"This is our first sneaker that has registered a global patent. How much do you think we should prepare for the first group purchase?" Qu Li took out the coconut shoes

"This is the first in the world, and Adidas doesn't have it?"

"It's easy to prove this. At least I didn't find similar products through Google searches. Xiangyun sneakers have applied for many patents around the coconut shoes around the world. If there is no accident, it should be approved soon."

Brady asked a lot of details, including the material of coconut shoes, design concept, applicable scenarios, expected selling price and so on.

"For $99, the best pair of sneakers under high-end professional shoes." Brady

"..." It turns out that bragging is not his patent alone.

"Three months, one hundred thousand pairs!"

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