Reborn Entrepreneurial Giant

More than ten years later, the per unit yield of domestic dairy cows reached 8.7 tons. Although it is not as good as the 20 tons in a few areas in Europe and the United States, it is not bad. Unfortunately, in 2007, domestic dairy cows yielded 4-5 tons per unit area, which was far lower than the average level of 10-12 tons in North America.

In 2007, there were many problems in the upstream and downstream of the domestic milk industry chain. Take Mengniu as an example. Their "company + farmer" model adopts the process of "scattered breeding + centralized milking + unified processing", which looks very good, but more than 3,000 Most of the milk stations are completed by private capital (individual) investment.

This does not seem to be done by a milk company like Mengniu. It is a common phenomenon in the industry. They need to go through the milk station to collect milk from dairy farmers. However, at this time, the low-temperature cold chain transportation and storage equipment cannot cover the entire milk industry chain. The milk station equipment and management level are limited. High and low, the quality of personnel is uneven. Manage gaps and deficiencies at a glance...

"There are more than 10,000 milk stations run by individuals across the country, right? Are their interests consistent with those of milk companies? It is difficult to guarantee the quality of milk in large-scale free-range breeding. In order to pursue short-term profits, will the managers of these milk stations Find a way to use various additives that do not meet the requirements to improve the quality of milk in a targeted manner?"

"The people in our milk industry are not as bad as you think!" Niu Gen said stubbornly.

"Milk companies across the country are facing the problem of depletion of milk sources. They are all scrambling for milk sources. As long as the milk is squeezed out, it will be sold. Anyway, if you don't want it, I will take it. Dairy farmers and milk stations are not worried about the lack of milk. You earn too little money, but the industry is developing too fast, even if you find out about their problems, who would dare to cut off their wrists..."

Qu Li talked eloquently, and explained the problem thoroughly in a few words. The dairy station received milk, but Mengniu didn't buy it, Yili bought it, and a certain deer bought it, so the person in charge of the milk station was confident. Moreover, how can Manniu have more than 3,000 milk stations with human supervision, video monitoring, GPS positioning, and on-site staffing? Assuming that the dairy company directly manages the milk stations (the strong cow method), 3,000 milk stations need 1,000 more employees, right? How do you recruit and how long does it take to train?

In a word, as long as free-range dairy farmers cannot control milk production and quality from the source, coupled with the existence of more tricky milk station models on a large scale, dairy companies basically cannot guarantee the quality of raw milk.

"Qu Li's speech is as sharp as ever, I don't know what Niu always wants to say." The host turned to ask Niu Gen, who asked you to stir up trouble.

"I can only say that Qu Li has underestimated Mengniu and the national dairy company. Our company has passed the international standard certification and is a well-known trademark in the country. It is an inspection-free product..." Niu Gen might not be quick-witted, and he couldn't think of a rebuttal, so he had to dismiss it, but He doesn't know what Qu Li said? I must know, and I know more, but the ass decides the head.

Just like the famous Ford Pinto case, Ford knew that product design flaws would bring fatal danger to consumers, but they found after evaluation that it would cost 200 million US dollars to improve the design flaws. Calculating the probability of accidents and causing the death of the owner would bring Ford After the compensation was only 50 million U.S. dollars, Ford chose to sacrifice the owner's life instead of improving the design defects.

"Bengniu is not planned, but made with solid products, services and systems." Jack Ma spoke for Niu Gen, probably thinking that Qu Li is talking nonsense in an industry he is not good at.

Qu Li hesitated for a moment and didn't say any more, not because he didn't want to, but because he said he was caught, and if he continued, he would close the small black room again.

In the following programs, Qu Li gave up the opportunity to perform to the contestants. He only said that his selection criteria were assertive, resilient, and capable of learning through phenomena:

"A person needs luck, ability and time to start a business successfully. There are many examples of good luck. 2000 years ago, a lot of practitioners in the computer industry changed their destiny with one or two ideas. I am also lucky, relying on bragging to deceive When Google engineering director Lin Bing and other elites join in, they have certain abilities..."

"If you are unlucky and enter the wrong industry, you can trade time for luck. One is to change careers. In addition, most industries have economic cycles. If you give up these 10 years to others, the next 10 years may be the turn of the economic cycle." is you……"

"Anyway, I think that a person's success in starting a business depends on three-point ability and seven-point luck. Throwing me to a Chinese heroine 100 years ago, or other countries in Asia, Africa and Latin America, it is still a question of whether I can survive. There will be a large number of Internet entrepreneurs in China. If you don’t believe me, look at Japan, South Korea, and the European Union. Ten years later, if they have an Internet company that can surpass Baidu, Penguin, Ahri, and Jumei, I will lose..."

"You are so optimistic about the development of the country, and how many companies do you have?" The host chatted with Qu Li

"I'm talking about the Internet industry, not others."

"Well, then Shanda, Zhengtu, Ctrip, why can't the three major portals work?"

"Ask me why?" Qu Li glanced at Niu Gen, could it be that this is the cause of the disaster?

"Since you are optimistic about Baidu, Penguin and Ari, then you are not optimistic about the future of other domestic Internet companies. Is there an important reason for this?"

"It's not that I'm not optimistic. I just think that the certainty of Baidu, Penguin and Ali is very high, while other companies cannot see such high certainty for the time being."

"Can you talk about it in detail, and let everyone see why you became the 2006 Central Finance and Economics Person of the Year..." The host resorted to aggressive methods

"Then let me just say it, and everyone just listen to it..."

"The first is Baidu. Its only competitor in China is Google. In terms of technology and search experience, Baidu is not inferior to Google. Chinese companies are better at localization, but what does Google say? China's information Safety is very important...”

"Penguin's QO has the largest number of users in the country, and has almost built a complete online social relationship network. In the PC Internet era, most netizens cannot get rid of QO and rebuild their social relationships. Only the mobile Internet can reconstruct this. Everything, when the time comes, it depends on who has the stronger execution ability."

"Because of this social attribute, the first thing many users do when surfing the Internet is to log in to QO. Penguin has such a powerful source of traffic. If they want to make games, they have almost unlimited opportunities for trial and error. There is no anti-monopoly law in China, so Penguin can enter any emerging Internet industry without any obstacles. Every entrepreneur will face such a topic: If you choose an industry, Penguin will also do it, what should you do?"

"Being able to defeat Penguin is not only the reconstruction opportunity brought by the mobile Internet, but also professionalism. No matter how hard Penguin works, they will not be able to defeat Baidu and Ahli in the search and e-commerce fields, including Jumei."

"Are you so confident?"

"I have said many times about Jumei's business model. What we pursue is not scale but efficiency, but the ability to integrate upstream and downstream industrial chains. Penguin can make quick money like games. Why do they want to make hard money like B2C? When it comes to making hard money, the market has no chance for them.”