Reborn Entrepreneurial Giant

Throughout November, Jumei Group released some news from time to time, which attracted a lot of attention, especially the revenue of 100 million US dollars in fiscal year 2007. This news caused huge controversy in the industry, and many people doubted the authenticity of the data.

According to the media, PPG, the biggest competitor of Jumei at the beginning of the year, was finally reported by the media because of its arrears of advertising fees.

"They are all clothing e-commerce companies, and Jumei is just a bit more gimmick. PPG is so bad, how can Jumei be better?" Someone made a speech on the Internet and mocked Qu Li's 15-day sale, because PPG advertised that he Only 7~10 days stock cycle. They simply regard Internet information as a panacea. Isn't this a big trick?

"Anyone with a discerning eye can see the difference between the two. PPG's overwhelming advertisements don't cost money. Jumei also has hao123 and Baidu PPC and a small number of portal websites to display advertisements. What's more, it mainly relies on the personal influence marketing of the founder Qu Li. "

A professional financial media made another summary of these two companies. Jumei basically did not hide the information except for the middle and Taiwan information.

"Jumei Group has the Jumei e-commerce platform, which mainly sells self-operated and third-party clothing and cosmetics; Riyue Fenghua is a self-operated brand operating company, which has a number of brands such as Xiangyun, Danlin, and Cotton Times. Coconut shoes with intellectual property rights have become popular in the United States this summer, selling 100,000 pairs in three months; Shopee is a branch in the United States..."

"Sun Moon Fenghua, as the core subsidiary of its self-operated brand, has strict control over the upstream and downstream industrial chain of products. Although there may be some minor problems due to lack of experience, their front-line employees are actively thinking about solving problems. "

"The Jumei team is different from PPG. They are more frank and do not deny the various problems encountered in the development of the company. They also communicated with reporters in detail about their ideas for solving problems, hoping to find shortcomings from the reporter's feedback. "

"Every time a problem is discovered, the process of solving the problem is a progress of the team."

It may be that he received money, and a reporter from a financial newspaper boasted a lot about the Jumei team and the Jumei model in his article.

"The addition of venture capital allowed the Jumei team to choose between rapid development and steady progress. They chose the former and began to pursue speed and scale, including venturing into the US market."

"At the beginning, the Jumei team didn't want to independently operate an e-commerce website in the United States, but wanted to sell on Amazon and eBay. Until Qu Li came to Silicon Valley, he discovered Facebook, a fast-growing social network.

Three months after Qu Li bought a stake in Facebook at a valuation of US$5 billion, Microsoft invested US$240 million in October to acquire a 1.6% stake in Facebook at a valuation of US$15 billion, and Xiangjiang Li Bancheng invested US$60 million in November..."

"The author is not trying to say how wise and decisive Qu Li is. Although this is indeed a fact, what I want to say is that the shopee established by Jumei in the United States has successfully opened up the American market through the channel of Facebook. It takes one month to establish a company and three months With over $40 million in sales and incredible efficiency..."

The effect of speaking with facts is very significant. This soft article has been widely disseminated and has a very good publicity effect on Jumei. It turns out that Jumei is so excellent.

The newly established Fancl Eslite is almost a little transparent. He thinks he has learned the essence from Jumei. Unexpectedly, he has successfully opened up a new battlefield in the United States and has a stable promotion channel.

"This guy really can't beat him." Chen Nian was a little discouraged, his luck was bad!

"Aren't you surprised that Jumei's model seems to be very simple, that is, to find a clothing OEM and then sell it online. How can their development be so fast?"

"How about we use one-to-one pixels to study Jumei?"

Qu Li was taken aback. He was afraid that it was the penguins. Their pixel-level copying ability is unrivaled in the world. With this tactic, they are invincible all over the Internet in China. Fortunately, what Chen Nian was discussing with was Jinshan Leijun. At this time, Rebus already regretted why he didn't join or invest in Glory.

Honor's first batch of trial-produced mobile phones did not have any major problems after a long period of real-world use. One consumer's mobile phone broke down and knew that it could not be exchanged for the time being. He could only return the product for a refund and choose to keep the defective mobile phone and continue to wait for Honor to be in the market. The first maintenance service center in the United States was established.

Since T-Mobile in the United States accepted reservations, it has exceeded 300,000 units in half a month. Oh, this news has not been announced, and Rebs does not know it for the time being. But he frantically wanted to know why Qu Li was able to achieve success in such a short period of time, and what was the secret behind it.

What secret does Qu Li Neng have? Even if he tells it, can you believe it?

"There is a very interesting sentence in Zhang Sanfeng's "Written Rootless Tree": follow the ordinary, reverse the fairy, and only turn it upside down in the middle. If I apply this sentence to start a business, I can understand it in this way, whether it follows the trend of the times or creates a trend Either way, it’s all a choice, as long as you can find out the value of the company’s existence, you can create your own miracle.”

"For example, I started e-commerce for survival. Later, I learned about C2C and B2C models through learning. However, no matter what the model is, I sell the products in the factory to consumers. Consumers only care about products, prices and services..."

"I am most familiar with clothing. After entering the e-commerce industry, Jumei naturally has the current Jumei. The roots of all changes are products, prices and services."

"As for the Honor mobile phone, it is not yet a success, because the upstream and downstream supply chain of smartphones is now basically mature, and there are still many excellent ODM companies in China. In the future, it may become the same as the current PC industry. The assembly plant..."

In the face of Rebs who humbly asked for advice, what did Qu Li say? In his opinion, no one should naively think that Jobs, Bill Gates, and Ma Yun will tell you all the secrets of their business. Will it succeed?

Time is also lucky, the success of entrepreneurship has a lot of chance, Qu Li is the protagonist, of course, there will be a lucky halo bonus, as well as an influence halo, he said that others will automatically believe three points, ordinary people want to learn from him, only Being treated as a madman by an old Jianghu like Mr. Ren.

Rebus was thoughtful, and I don't know if he thought of the outlet theory, just like Duan Yongping who founded the blue and green factories and immigrated to the United States. They will never be as good as Qiao Booth, Musk, Ren Zhengfei, Wang Chuanfu, and even Ma Yun...

"Will Kingsoft's WPS become the world's WPS?"

"Really?" Rebus automatically believed Qu Li's words

"Of course, I never lie to my own people..."

"..." Are we our own people, Rebs was stunned.

"Mainly focus on light office, cloud service plus subscription model..." Qu Li said his plan for WPS without asking for anything in return. He can't make money in China, but he can make money in Europe, America, Japan and South Korea. It's so difficult to serve small and medium-sized enterprises. ?

Besides, both smartphones and tablets need office software. Could it be possible for Glory to develop it by itself? When the subprime mortgage crisis caused Jinshan’s stock price to plummet, he would be able to buy it directly from the secondary market or participate in Jinshan’s private placement. Chance.