Reborn Entrepreneurial Giant

At the end of 2007, the subprime mortgage crisis intensified, and the five major central banks of the United States, Canada, Britain, Switzerland and the European Union jointly rescued the market, so the stock market did not crash, but the stock price of Citibank fell by 43%, and the stock price of AIG fell by 15%, so the three major stock indexes did not fall .

Of course Qu Li was happy for his money, but the snowstorm that broke out in the south of the country did not make him happy, not only because of the large-scale water and power outages in the southern provinces due to low temperature and snowstorms, but also because of traffic interruptions, many tragedies occurred in various places one after another.

This natural disaster has brought a lot of losses to Jumei. Before the Spring Festival, there is a high-frequency shopping period. As a result, Jumei's foundries are concentrated in Guangdong Province, and they can't be shipped out, which seriously affects the sales of Jumei Mall. Sale.

"How long can our inventory in Beijin and Modu last?" Qu Li detoured to Pengcheng and returned to Yangcheng. Instead of being interviewed by reporters, he returned to Jumei to deal with various emergencies urgently.

"It can last until the Chinese New Year. During this period, the sales of major shopping platforms have dropped significantly..."

That is to say, because of the disaster in the south, the domestic logistics and transportation channels have been greatly affected. It's just slow now, and after a while, it won't be able to move. The airport in Yangcheng is out of service, and tens of millions of passengers are stranded at the Yangcheng railway station waiting to return home.

"Do we have enough convenience food in each truck? Is the convenience food reserve in the Yangcheng warehouse ready?" Qu Li thought of this when he received a domestic call in the United States. million returning passengers. On the highway, due to long-term stays, lack of food has become the norm, and a pack of instant noodles sells for more than ten or twenty yuan.

Faced with such a large-scale natural disaster, Qu Li really couldn't think of a good way. Could it be that he was asked to buy dozens of helicopters to provide airdrop support to the affected people? That's too late! So Qu Li informed them on the phone to deliver Jumei's products to the northern warehouse as soon as possible, and to purchase a large amount of convenience food and bottled water at the Yangcheng warehouse.

"It has been arranged. Once you are stuck on the road, you can save some food and last for a week."

"I will have an early holiday this year. After the 20th, I can take a plane and go back to my hometown as much as possible." Since you can't think of a way, try to avoid it as much as possible. Let's go to the head office for the holiday in advance. Anyway, they just went public and they have money. In the end, the company will pay for the air ticket. 50 people, 3000 per person is 150,000, just drizzle.

"Those who are willing to stay in Yangcheng for the New Year, including the logistics team, are ready to be volunteers at any time, helping as many people as they can..."

Jumei is intensively responding to the snowstorm, but the online reports on him have no intention of stopping. Since the new week, Jumei's stock price has risen to more than 20 US dollars, and Qu Li's net worth continues to rise. According to the rich version released in November 2007, he can be ranked about thirty-sixth. As a result, 21-year-old Qu Li successfully became the youngest CEO of a listed company in the world, and also ranked among the youngest self-made billionaires in Forbes.

When a peer surpasses you by a little bit, you may be jealous, but when it surpasses you by too much, you will only be envious. Because of Qu Li's listing in Jumei, the voices questioning him on the Internet at home and abroad have decreased a lot.

Yang Shi invited him to participate in this year's annual financial figure award. Last year, as the youngest winner, he and Yang Shi were questioned. This time, he is proud of himself. You said, can Qu Li refuse Yang Shi's invitation, right?

But before going to Beijin, Jumei has to be on duty. They still have shopee. They can't let the shopee in the United States stop supplying because of the snow disaster in the south, right?

And you think they won’t have a job if the product can’t be sent out. It’s impossible. Qu Li plans to let Sun Moon Fenghua and Anta cooperate to develop a professional running shoe for sale in North America, and at the same time authorize Anta to sell coconut shoes in China. Sales share, or a patent fee, if possible, let the coconut shoes of the Xiangyun brand enter Anta retail stores.

If you have money, you must expand the product line of Xiangyun brand. The sports fashion and leisure series include coconut shoes, white shoes, Forrest Gump shoes, and canvas shoes. If there is no product in the professional sports field, it may be suspected of being a fake sports brand. So I found Anta and Li Ning to cooperate. As for why I chose Anta, of course it was because Li Ning regarded him as the chief and wanted to educate him.

"I think it is necessary to have a well-known spokesperson, otherwise Xiangyun's audience is too small, and young people in Europe and the United States need more reasons to buy Xiangyun." Liu Shulian, product director of Sun Moon Fenghua, insisted that there are too few brands in the world that do not need spokespersons.

"Then how do we compete with Adidas for the spokesperson?"

"Our positioning is different, there is no need to compete with them."

Basketball, football, American football, tennis, golf, and track and field are all the focus of Adidas Nike, and it is difficult for other small brands to slip through the net.

"Our spokespersons can focus on swimming, diving, table tennis, badminton and other domestic fields that we are good at, as well as track and field..." Liu Shulian thought of Liu Xiang

"But our main market is concentrated in North America!"

"How about we find a celebrity to endorse?"

“The value for money is too low...”

"The cost performance of domestic spokespersons is low, but it has little impact on Xiangyun's sales in the international market."

"First collect outstanding athletes in these fields to see if there are any missed or cost-effective athletes..."

Xiangyun's sales volume is only 10 to 20 million US dollars, and it has not yet developed offline sales channels. At this time, it is looking for a spokesperson. It's a pity that they didn't know that Quli would strictly limit the use of funds in the first half of the year, and they had to wait for the subprime mortgage crisis to further escalate, so that everyone could see the impact before unblocking.

In fact, the impact has already appeared. Yangcheng's foreign trade orders have dropped sharply, and the missing quota of Sun Moon Fenghua can be easily replenished.

Taking advantage of the stagnation of Jumei's domestic development, Xu Lei took some people to the United States for a business trip, and he was not planning to go home during the Chinese New Year. Chen Danlin and Liu Shulian went to Riyue Fenghua to supervise the development of new products. Although references are useful, Danlin cannot live without her own style. I am not planning to go back to my hometown this Spring Festival. Lin Bing is in charge of the middle office, developing information systems and ERP software for Jumei and Riyue Fenghua supply chain companies.

The most uncomfortable thing was Zhou Ting, the person in charge of the logistics department. In the face of a catastrophe, he had to stay behind and work overtime, and Xu Xiaoqin, who was in charge of personnel affairs, also had to arrange for his subordinates to keep in touch with the company's employees.

Only Qu Li was very leisurely, and went to Xiangjiang again. The international crude oil price fell below 90 US dollars a barrel in early December, and then failed to hit 100 US dollars. In late January, it fell below 90 US dollars again. It is time to enter the market.

But 2008 is destined to be a magnificent year. The international crude oil price soars up to 150 US dollars and drops to 30 US dollars. then what should we do? Of course, manpower is used to keep an eye on the market.

Zhang Yiwen established Xiangjiang Investment in Xingsha, and then put up a sign in Xiangjiang. Qu Li asked them to help manage the business in a way similar to entrusted investment. Specifically, Qu Li issued an order to determine the plan, and the Xiangjiang investment arrangement team was responsible for monitoring the market, placing orders, and collecting commissions.

After finalizing the agreement, Qu Li borrowed 100 million U.S. dollars with yen and euro treasury bonds as collateral, and then went long on crude oil futures through HSBC and Goldman Sachs. With a team operation, the long-term approach is more flexible, but it is inconvenient to understand and calculate.

Here, buy more than 10,000 lots of crude oil directly below $90, and the price will rise by $1, making a profit of $10 million. The price of crude oil rose to $150, making a profit of $600 million, and the $100 million deposit was still his own.