Reborn Entrepreneurial Giant

Chapter 178 Buying Goudong

The box office of "Red Cliff" in the third week came out, and there were still 60 million yuan, and the total box office reached 330 million yuan, which is only one step away from the 360 ​​million box office of "Titanic".

As July is coming to an end, Jumei·Xiangyun and Shopee·xyun have started publicity, such as promoting the spokesperson poster materials to let everyone know that Jumei has a spokesperson.

It is hard to say whether it is suitable for an e-commerce company to hire a spokesperson. It is necessary to be rich and powerful. Is it appropriate to waste such a waste when the financial crisis is spreading?

"Only after I have tried it will I know. I can't be afraid to take risks just because the risk is too high." Qu Li explained in an interview with reporters: "The spokespersons we selected all have the strength to win the championship, which is in line with Xiangyun's positioning: your energy is super more than you can imagine!"

"What if it doesn't, after all, the Olympic stadium..."

"The winner of competitive sports is only the champion, but life is not limited to this field. The competition in the e-commerce market is a long-distance race. We can run without speeding up!"

Qu Li is relatively relaxed at this time. Jumei has invited a large number of brand owners to join in the past few months. Jumei Logistics gives priority to serving these big brand owners. There are even cases where Taobao orders and Jumei Logistics delivers goods. Very unhappy.

"If you can hide it for a few days, keep it for a few more days. Don't say anything." Qu Li couldn't believe it when he received the call. Xu Lei and Zhou Ting's actions were too wild. Imagine that you are a consumer who clearly placed an order on Taobao, but the delivery person is Goudong, what would you think? Taobao places orders in Goudong, and Goudong has invaded the hinterland of Taobao?

No matter what consumers think, they will look up to Jumei anyway. How much advertising cost will be saved and how many loyal users will be added to them?

"Don't worry, there is no Jumei logo on the outer packaging. We only mention Jumei logistics when we call to inform consumers to pick up the goods. There are leaflets in the box..."

Qu Li secretly gave a thumbs up, looked at likes, and at this time consumers could not check the express delivery information in real time. The express delivery recommended by Taobao (Sitong Yida and other companies) accounted for 63% of the total express delivery on the platform. US Logistics has such an opportunity to attack Taobao. By 2010, Taobao launched an online platform to connect sellers and logistics information...

Happy to be happy, Qu Li did not forget the business, a few days after arriving in Beijin, he ran to the small company Goudong, Dadongzi was still looking for venture capital, but Jumei couldn’t hold him back, as long as someone dared to invest, Juhuasuan The platform sells digital 3C. If there is a VC who is not afraid of death, then fight a price war with Goudong.

It is impossible for Qu Li to give Goudong the advantages of two B2C e-commerce projects, mobile digital 3C and home appliances, even if he appreciates Dadongzi. If you think about it, you will know that it is also an order: a mobile phone costs more than 1,000 yuan, a piece of clothing costs about 100 yuan, and a pack of melon seeds costs about 10 yuan. Only fools are willing to sell cheap ones.

"This place is kind of broken!" Qu Li saw Da Dongzi

"Your place is not much better than mine."

"It's different, we don't have time to make superficial articles, and you have no money." Qu Li hit Dadongzi unceremoniously

"Don't worry, Goudong will have money soon."

"I hope, on behalf of Jumei, I formally propose to you to buy Goudong, so that you will have money..." Qu Li

"..." Dadongzi didn't speak

"My idea is to exchange shares. You will serve as the senior vice president of Jumei and report to me. You will continue to stay as Goudong in charge of the major home appliances sector. I will give you 5 million shares plus 1 million equity incentives to become the fourth largest shareholder. The company The status is tied with Xu Lei..."

In 2007, Xu Xin invested USD 10 million in Goudong. The proportion is a mystery. Although it can be found out through a large number of original documents, it is too troublesome. As Jumei becomes a full-category e-commerce company and begins to sell 3C digital and major appliances, Goudong’s valuation plummeted, and coupled with the financial crisis, when Lehman went bankrupt, Goudong’s valuation would continue to drop.

If you must give Goudong a valuation, 50 million US dollars is already very kind, including Xu Xin's share. Later, someone analyzed that Goudong’s valuation at the end of 2008 was only US$30 million. At this time, Qu Li gave Dadongzi 5 million shares plus 1 million equity incentives. Judging from the current stock price of 11 US dollars, it is very kind.

"I, I have to think again."

"Of course, but I won't make the bid next time. The subprime mortgage crisis in the United States is still spreading. Jumei's stock price may fall with the market. If it falls below $10 again..."

"How about this, 5 million shares plus 10 million US dollars in cash." Qu Li originally meant to give 5 million shares to Dadongzi personally, plus 1 million stock incentives. The share of Capital Today will be discussed later, but now Dog Dong is really worthless, and he is also afraid of being scolded by others. It just so happened that Dadongzi didn't know the fun, so he didn't directly agree, and immediately reduced his bargaining chips.

Of course, Qu Li can give Dadongzi more cash and less shares, but with less shares, how can a big man like Dadongzi devote his energy to fighting for Jumei.

"I have no problem, but I have to talk to Xu Xin..." Dadongzi was convinced by the 10 million US dollars, and the difficulty of financing was beyond imagination. Qu Li said that the stock price of Jumei will fall, so will Goudong's valuation drop? , it is almost certain that Qu Li is unreliable but very reliable.

"As soon as possible, we still have to deal with the impact of the subprime mortgage crisis and develop the British market. There are a lot of troublesome things..." Qu Li waved his sleeves and left without taking a piece of paper from Goudong. .

Leaving Goudong, Qu Li talked with Lin Bing and Wang Yunliang about Jumei’s acquisition plan for Goudong. This acquisition reduced a strong competitor, won an excellent entrepreneur, and brought a different cultural gene to Jumei. .

"As an entrepreneur, Dadongzi is excellent, but as a partner, whether Dadongzi is qualified or not depends on whether Jumei's corporate culture is excellent..." Qu Li maintained his point of view on the phone. Dongzi is a rare talent.

The distribution of 5 million shares dilutes the rights and interests of the original shareholders, and Qu Li suffers the most. But this is making the cake bigger, not dividing it. If Lin Bing and others can't understand it, it will only cause conflicts within the company.

Many companies with concentrated large shareholders are not worth investing in. For example, Hengda Xu Dayin holds 70% of the shares, and the company's affairs are decided by one person. How big is the risk? Of course, there are always exceptions in this world. Wal-Mart may be one of them. It’s hard to say that the farmer’s three fists are the richest man.

Xu Xin rushed to Beijin very quickly. He originally wanted to add more money to Jumei, but Qu Li's attitude was very strong: "I insisted on buying Goudong. Jumei didn't reach an agreement. You can wait if you are in a hurry. Jumei's The stock price may plummet..."

Hearing the news and knowing the hidden threat, Xu Xin voted in favor of the acquisition. Under the background of the financial crisis, it is a blessing to be able to recover the investment, and Jumei's stocks and cash may still make some money.

Lin Bing and Wang Yunliang quickly led the team to Beijin. The 5 million shares plus 10 million US dollars accounted for about 3% of Jumei's market value, so the company's management can decide without the need for board approval.

Dadongzi asked for 4 million shares of Jumei, and the remaining 1 million shares were divided between Goudong’s management and Xu Xin. As for how to divide the 10 million US dollars in cash, it is not known. Anyway, Dadongzi has achieved financial freedom.

Lin Bing took the Central Taiwan Department to Beijin on a business trip, incorporated Goudong into Jumei's information system, and watched the great Olympic opening ceremony with Qu Li, Chen Danlin and others by the way.

The last chapter was blocked because of the discussion of economical housing. Let’s see if it can be unblocked tonight.

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