Reborn Entrepreneurial Giant

Here I met again with Chen Hua and Zhang Yiming from Kuxun, and then Qunar met with the founders of Qunar, Zhuang Chengchao and Dai Ruifu.

When it comes to the difference between Qunar and Kuxun, don’t say it’s not that big, the former’s founder is a serial entrepreneur; the latter’s dream is to do life search, but he can’t make money if he can’t tell the difference. The former has an engineer culture and is not easy to compromise, while the latter seems to be easier to compromise with investors.

However, from receiving financing from Lehman Brothers in 2007 to now being taken over by Xiangjiang Investment, the impact on Qunar is not great. But at this time, there is no certainty where the venture capital and capital investment will go.

Qu Li’s olive branch may not be thick, but it is tough. Isn’t expansion against the market a standard for successful companies?

"Through the advancement of information technology, Qunar can effectively reduce the cost of air ticket sales. If the previous market size was 2 billion, we will reduce this size to 1 billion, and then become the leader in the billion market..." This is true. It was Zhuang Chengchao who said it. The original words may not be the same, but the meaning is the same.

"There are kayaks in the US market, and we now have 24 million independent users..." Qunar team was a little anxious

"Vertical search has many problems to be solved urgently. The profit margins of airlines are not high. Ctrip-Elong, even Baidu, Google, and Yahoo can provide them. Your source of profit may be their value-added services. Competing for customers with free, Your advantageous market size is too small and the competition is too big..."

"Let's not talk about air tickets, the credit of the hotel and your bargaining power. Are you and Ctrip in a competitive relationship or a cooperative relationship?" Qu Li hit the nail on the head. Vertical travel search is not feasible in China. This matter has long been settled.

"You didn't contact us just to say this, did you?" Zhuang Chengchao was a little annoyed. It was fine to be crushed by his peers, and he was also bullied by the juniors.

"Your team is excellent. The rapid development of Jumei requires a large number of programmers. This is the foundation, and the online travel market is very imaginative..."

"Do you want to buy or invest in us?"

"It's best to buy, so I can decide, if I can only invest, I still need to go through the process in the company." Qu Li said without hesitation

"What will you do if you acquire GoWhere?" Co-founder Dai Furui was more calm and asked this question

"Half of the people will go to Jumei, and you will recruit again, and then make some adjustments to the company's business and introduce an e-commerce model: 24 million users are enough for Qunar to become an information platform, helping airlines and travel agencies to open stores in Qunar and earn commission income , You don’t have to give up searching for price comparisons, and when the time is right, you can learn from Ctrip and they do direct sales of air tickets and hotels.” Qu Li was talking about the Fliggy model of e-commerce thinking, and Ari fought to conquer the world.

"The world is constantly changing, but some things remain the same. For example, most of human needs are inseparable: clothing, food, housing and transportation. Isn't the solution to where to go is the living and transportation of consumers?"

After chatting with Kuxun, Qu Li had a deeper idea about this industry, and also summed up Fliggy's profit model. The reason why I told Zhuang Chengchao and others is that the success of an enterprise is not only the success of the business model, but also depends on the execution ability of the team, market changes, and the degree of demand for funds. It’s like beating someone, even if you think of it as an ordinary person, there is a 99% probability that you can’t do it. Not to mention lack of money, there are also legal and moral safety issues. Without a strong heart, maybe you will change. Madness.

The business model is to seek common ground, unify the opinions of the team, and develop in one direction. The future is vague, and no one can see it clearly. There has never been a perfect business model. Fliggy is no match for Ctrip and Meituan. The Fliggy model has its shortcomings. Does anyone think that so many people in this market can’t think of a Fliggy travel model?

The Fliggy model allows Qunar to enter the online travel market from vertical search, and maintains the principles of low-cost operation and technology priority. Zhuang Chengchao is very excited, but he is somewhat unwilling to sell the company to Jumei.

Being acquired by an Internet company founded by a junior high school student, it is embarrassing. If you say that Jumei has no technology, but they have experts in the industry such as Lin Bing and Wang Jian, if you say they have technology, what technology does a junior high school student know? Ma Yun is a teacher after all.

This meeting is doomed to be fruitless, but as an idler, Qu Li can be responsible for these matters.

Two months have passed, and Dadongzi's mood has become much more stable, and he has also gained acquaintance with Jumei.

"How dare you set up a company like Juyun Technology?" Da Dongzi took a group of brothers to drink with Qu Li, and Gou Dong had a wine table and brother culture.

"I seem to have said the underlying logic of the establishment of this company many times, so let me say it again: the generation of consumer shopping needs is cyclical, but our servers must be configured according to peak demand..."

"A typical Wal-Mart supermarket has 150,000 SKUs, and we can achieve 10 million. How can so much information be accurately delivered to consumers in need?"

"I'm not asking why you want to do it. Juhuasuan doesn't make a lot of money. Are you not afraid of problems with the capital chain?" Da Dongzi continued to ask

"Of course I'm afraid. E-commerce retail is a very ordinary industry. We are willing to be ordinary, but we are not willing to be ordinary. It is better to be a mediocre enterprise..." Qu Li really had this idea. He has always been a master of others all his life, if Jumei can't surpass Goudong and can't challenge Taobao and Amazon, what a fool?

"You are willing to be ordinary but not willing to be defeated by ordinary people. You cultural people really know how to speak."

"You're not slapping me in the face, who's culture is not higher than mine."

"You're wrong, having a diploma doesn't mean being educated..."

Hehe, this is the correct nonsense. The country is becoming more and more impetuous. Who cares about a person's inner life, and cares more about whether this person can help you.

I talked with Dadongzi about Kuxun and Qunar. No matter which company is acquired, some employees will be arranged to go to Goudong.

Jumei acquired Goudong and fully connected to Jumei Logistics. Cash on delivery can resolve the psychological barriers of most consumers, and the sales of Goudong exploded unsurprisingly. School recruitment and management training programs are carried out at the same time, but before graduation, it is difficult for most of them to form combat effectiveness. Therefore, social recruitment is necessary, and there must be immediate combat power.

"You really know how to spend money." Dadongzi really can't understand Qu Li's style of a local tyrant, and he doesn't know how to plan carefully.

"You need to open up your business. Taobao's scale is much larger than ours. If we can't curb the development of Taobao Mall now, it will become more and more difficult for us when consumer habits are formed..."

Ari Baba raised US$1.5 billion in 2007. Although it was obviously used for B2B business, no one can guarantee that Ari will not support Taobao through various direct or indirect means. There are already many examples of A-share listed companies in China. .

"Drink, drink..." Dadongzi raised his glass