Reborn Entrepreneurial Giant

Chapter 229 Jumei Positioning

Qu Li returned to the headquarters of Jumei in Yangcheng. Itochu's visit had an unexpected harvest. They were willing to facilitate Shopee's entry into the Japanese market, such as learning from Yahoo's Softbank model and forming a joint venture e-commerce company with Fujitsu.

After adjustments, Shopee’s registered place is changed to Singapore, and they adopt the principle of territorial taxation, which means that only income from or obtained in Singapore is taxed. Income earned by individuals or companies in other countries is not taxed in Singapore.

The situation in Hong Kong is similar, but Hong Kong is a restricted and sensitive area. It is better to register in Singapore. After the Chinese women become stronger, they dare not act like demons.

The situation of Shopee is more complicated. The US company is equivalent to a temporary headquarters, which is reflected in terms of position and income, but it is not the headquarters. Various income will be diverted. Jumei Logistics…

Establishing a joint venture with Fujitsu is simple, but will it affect domestic development? Does Jumei Logistics have this ability? Does it rely on Itochu's companies to handle customs clearance logistics?

Lu Qi encountered such a challenge just after taking over Jumei.

"Do you have to set up a joint venture company?"

"That's not true. We choose by ourselves. A joint venture will get more help. Even if there is no joint venture, they will cooperate with us. Yuanjing will become a minority shareholder of ITOCHU. This is the beginning of everyone's cooperation..." Qu Li did not hide Jumei high level

"Forget it, Shopee wants to open up the European market, and that is more important." Lu Qi denied the idea of ​​​​opening up the Japanese market now.

"I have no opinion." Qu Li must give Lu Qi all kinds of support. How to do it, of course, is to agree with his opinions as much as possible during the meeting.

Da Dongzi objected to letting a person with no experience in e-commerce and unfamiliar with China's national conditions be the CEO, but Qu Li made a decision and Lin Bing agreed. Although he is a shareholder, he can only be obedient.

Qu Li believes that Jumei, as a multinational company, must have the thinking of a multinational company and pursue more common things, instead of excluding Shopee from Jumei's decision-making system as it is now.

As the CEO of Jumei, Lu Qi can better communicate with Brady, keep the two companies in close cooperation, let Brady participate in the company's decision-making, and focus on the overall interests of Jumei, rather than just focusing on Shopee, which he is in charge of.

Jumei needs global procurement, and having the skin of European and American whites means less trouble in many places.

Several people chatted about what happened in the company these days, almost no need for him to intervene. The key is that Jumei only has one busy word besides busy. Back then, Goudong went bankrupt in the second half of the year. Jumei’s situation is better, but Jumei Logistics will serve third-party sellers.

The number of employees of Jumei Logistics has increased sharply. Based on the principle of service priority, it focuses on investment in warehousing and sorting and training of distribution personnel. Companies such as Debon Logistics have cooperation in trunk transportation. Therefore, although the efficiency is high, the cost has not been reduced. The courier fees collected from third-party sellers are not much different from Sitong Yida, E-mail, etc. There must be profits, but they cannot make up for the losses of self-operation.

"The two swallowing gold beasts opened their mouths to eat, it's a big problem." Lu Qi sighed

Amazon and Ali are able to develop cloud computing because their scale is large enough and their gross profit margin is high enough. What about Jumei? There is no scale, but thanks to the success of Shopee and Xiangyun, Jumei is attractive to third-party sellers.

Jumei’s profits are now diversified, self-operated brands and self-operated e-commerce, as well as third-party e-commerce service fee commission income that broke out in the second half of last year, as well as Jumei logistics express income, only Juyun Technology and Jupay business do not income.

"What is the significance of the existence of Jupay?" Lu Qi knew that Jumei Logistics and Juyun Payment could not be moved, and asked about Jupay, which has no value now.

"This is for Jumei five years later, and now it is to simplify the online payment process and reduce the difficulty of payment."

"Doesn't Jumei offer cash on delivery? It's more convenient."

"We have to look at the problem with the eyes of development. The cash on delivery process is too long and the cost is too high. Even in order to reduce the payment cost, we must use online payment."

"Then why not use Taobao's Alipay, the cost will be lower."

"Because of the security of financial data, Ahri also wants to make money, and they will be controlled by others." Seeing him asking, Qu Li explained his overall thinking.

"The e-commerce environment in China is very different from other parts of the world. This is not about the market size, Internet foundation, or consumer groups. What I am talking about is that China is the world's factory with strong manufacturing capabilities and basic material supply. Extremely rich in capabilities..."

"This means that we are likely to face very brutal price competition in the future. We are positioned as a technology and service company based on the supply chain. We must focus on self-operation, supplemented by third parties, and we will be under more pressure. big……"

"E-commerce needs traffic, but it comes with a lot of traffic. At this time, we have to consider monetizing traffic and increasing sources of profit, which will give Jumei a greater initiative..."

"Jupay is a payment infrastructure with its own financial attributes. We may try to provide supply chain finance for enterprises, and provide financial management and insurance product sales for consumers. With the scale of our users, we should not worry about business. Of course, this will have to wait until the domestic Letting go of financial restrictions..."

"From this point of view, Jumei's overall structure is quite complete."

Of course, Qu Li has drawn on the mature experience of Taobao Tmall and Goudong, and his strategic capabilities are second to none in the country, which can save the company many detours.

"You make it difficult for me to perform." Lu Qi continued.

"..." This is my fault, Qu Li admitted

After Dadongzi abdicated, Xu Lei repositioned Goudong as a supply chain-based technology and service enterprise. In Qu Li's view, this direction is very good. The premise of working hard is that the direction is correct. Dadongzi is lucky to have chosen a difficult but correct industry. But also face up to the person's limitations.

Ma Dan, I feel like I have done something unflattering. Qu Li admires Huawei, BYD, Ah Li, Gou Dong, including their founders, but it is far from the level of admiration, but the Internet is full of black and white remarks. It was so depressing that I couldn't even tell the truth.

Another obvious decision-making error by Dadongzi was Gou Dongyun. At that time, one of his generals wanted to merge Gou Dongyun, Jinshanyun and Baiduyun. Rebs agreed that Dadongzi was dominant, and Baiduyun agreed. For the merger, Dadongzi had to sign it, but he gave up at the last moment.

Gou Dongyun does not know if there will be a chance in the future, but after the three major operators and state-owned enterprises join the cloud computing track, there is not much time left for Gou Dongyun.

Anyway, from Qu Li’s point of view, the lack of strategic vision may be the biggest obstacle to the development of Goudong, not only cloud computing, finance, but also the arrogance and slowness in responding to the rise of Pinxixi. These are all mistakes that are visible to the naked eye.

Of course, this is viewed with the eyes of someone who has experienced it, and it is more or less hindsight. If someone says you do what you want, he can only beg for mercy.

Qu Li is not without flaws, but he can guarantee that he will not make a big mistake for ten years, which is enough for a company. He has done the right thing at the right time. He has succeeded and is on the way to greatness. on the road.

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