Reborn Entrepreneurial Giant

Roland Berger gave the overall plan of Qiancheng Automobile and began to withdraw from the company. The former chairman of Changfeng Motors surnamed Li has gone through the whole process and read the proposals they provided, but he still can’t understand, it’s tens of millions. The investment of these funds may be able to create a successful model, so why invest money in places where there is no use for it.

Qu Li has his own ideas, is there any use for consulting companies? It must be useful, otherwise Accenture's market value was about 200 billion US dollars at its peak, how could it have grown to such a large scale simply by flickering.

Qu Li asked the company to consult, mainly to help him familiarize himself with the logic of the automotive industry, including the operation of the upstream and downstream industrial chains, and how to build a good car in the standard sense. Positive research and development system.

That’s right, it’s forward R\u0026D, not learning from reverse R\u0026D. Reverse R\u0026D is fun for a while, and the crematorium afterwards. The vast majority of domestic auto brands started with reverse R\u0026D, and they don’t know what forward R\u0026D is and what price they need to pay.

The so-called V-shaped forward R\u0026D requires the establishment of a huge technical database, global market technology standard library and patent library, involving processes, processes, standards, cases, etc. in countless industrial chain links. This is the underlying support.

The left side of the V is the demand, and the back is the product. For example, Qu Li wants to build "Wuling Hongguang". This is a new car he defined according to market demand. Stable mass production, and then to the market.

There are all kinds of slang words in all walks of life. This can actually be seen in the "middle platform" system of the automobile industry. The "automotive middle platform" has accumulated various technical data and used them when necessary. So Qu Li found a senior engineer with experience in middle-stage construction from Jumei.

There are many other similar adjustments. Roland Berger has done his best, and Qu Li has worked very hard. Fortunately, his memory is superb in this life. Long-term exercise has brought unlimited energy. There are no shortage of women and no need to be tired. Five girls are in a good mood , Learning and working efficiency is very high.

Through learning, Qu Li finally knew that Toyota's lean manufacturing TPS is not suitable for small businesses. Only when a large number of cars are sold, the entire supply chain flows, and small waste becomes big waste, is it necessary to pay attention to lean manufacturing. For small businesses, there are many ways to control costs, and making money is the most important thing. It is a pity that domestically produced cars have long been despised by the people, and domestically produced fuel vehicles are not suitable for high-end niche routes.

If it weren't for Wuling Hongguang and Great Wall Haval H6, Qu Li would have to keep spending money to make Qiancheng Auto see hope. Not necessarily, BYD acquired Qinchuan Automobile in 2003, and in 2008 it became the sales champion of its own brand of domestic cars.

The reason why Changfeng Automobile failed was because of the positioning of the car and the sales team.

In fact, when Qu Li made great efforts to reshape the sales and after-sales service system of Qiancheng Automobile, even if it had just started, the car sales situation has improved a lot, mainly Mitsubishi Pajero and Changfeng Qiling, one and Wuling Hongguang MPV with similar positioning. The production bases of these two vehicles are both in Xingsha, and the Cheetah series is produced in Yongzhou, which is said to be the largest production base of light off-road vehicles in the country.

The sales of Pajero are good because some consumers are afraid that Mitsubishi will not be sold in China, so they retaliate and consume. The price of Changfeng Qiling is more than 60,000, which is very suitable for family travel, but the fuel consumption of the 1.6L engine is much higher than the 1.2L and 1.4L engines of the future "Wuling Hongguang".

Domestic cars went to the countryside, and the sales of SUV models soared by 47% this year, but the sales volume of Changfeng Motor in 2009 only increased by 15% in history, which is far lower than the industry average. How to explain, can only say that the team is not good.

Qu Li had a new sales team, adjusted to a three-year warranty policy of 100,000 kilometers, and he, a well-known entrepreneur in the country, generated a lot of exposure with very little advertising investment. It seemed normal for sales to increase.

Qu Li, who was sitting in Xingsha, listened to Xia Mingfei's report. Many sales information was lagging behind, which strengthened his determination to promote informatization. Every time a car was sold, he had to know it as soon as possible. There are also various sales and maintenance feedbacks. Only with first-hand data can we make immediate adjustments.

It's a pity that there is no DingTalk, Enterprise WeChat and Feishu. At this time, we can only use the instant messaging tool developed by Jumei for internal use. Although there are not many functions, at least it is safe and reliable.

Fortunately, I knew that the yen would appreciate, so I did some hedging, and the amount exceeded the actual needs. Even if it was for Qiancheng Automobile, there was not much profit.

"There is still half a year left, and I am confident that the sales of both Changfeng Pajero and Changfeng Qiling will exceed 10,000 units..." Xia Mingfei said that domestic subsidies for cars below 1.6L, while most of Changfeng SUVs exceed this standard, the sales growth rate is not good. predictable.

Not only that, Changfeng Automobile has no policy tax subsidies this year, and the decline in profits can be expected. At the same time, losing Mitsubishi Pajero and tax subsidies, many domestic brokerages gave Qiancheng a neutral evaluation, which is still based on the face of Glory and Qu Li.

Qiancheng (Changfeng) has released its annual report for the first half of the year. Its production volume is about 15,000 vehicles and its sales volume is less than 14,000 vehicles. It has launched several models at the same time. Under such circumstances, how high will the average cost of each model be? ?

"The Cheetah Series Black King Kong, CS6, and CS7 are all good. My goal is that Qiantu Motors will sell more than 50,000 units a year..."

"I don't have much expectations for the sales of Qiancheng Motors this year. You don't need to put pressure on yourself. The key point is the future's soaring crossover MPV in the second half of next year..." Qu Li subconsciously felt uneasy. In the history, the sales volume of Changfeng Motors this year That's around 34,000.

"Then our dealers can't stop selling cars for a year, don't worry, I know..." Xia Mingfei didn't think that Qu Li's high salary invited him here to do charity, and he had to prove his ability so that he could get more benefits in the future. Multiple status.

Qu Li is very courageous, and the Huxiang government is willing to give Qiancheng the quota of 1,000 cars in ten cities, but because Qiancheng's current plug-in hybrid does not meet Qu Li's requirements, it directly rejects this good thing. But thinking of Honor G2, everyone can understand Qu Li's pursuit of excellence.

Huxiang also has courage. The process of Glory's acquisition of Changfeng Automobile has not yet been completed, and Qu Li has been allowed to control the entire listed company. He Qicheng, who was dug from Yangcheng, promoted the production management system. From Xingsha to Yongzhou, he lived in the factory.

"There are many inappropriate spare parts provided by Changfeng Group..."

"They can't meet our needs, so they switch to other suppliers." Qu Li has already offended many people in Huxiang, and doesn't care about offending more people.

After communicating with He Qicheng for a while, I know that his current situation is not bad. When colleges and universities start this fall, Qiancheng Xingsha Factory will recruit people from various schools for training to cope with the possible outbreak of production capacity next year.

Qu Li then contacted the chairman of Changfeng Group, saying that Changfeng must not be held back by Qiancheng Motors, everything else is easy to talk about. Well, everything is missing except Qian Quli. Besides, if Changfeng Group has low quality and high price, who can stand it?

In one month, Qu Li went through all aspects of Qiancheng Motors from production to sales, and personally went to conduct research on important companies in the supply chain. August passed day by day.