Reborn Entrepreneurial Giant

The share price of Xiangyun rose as high as 85 yuan, with a market value of more than 50 billion, and then began to fall. However, this is obviously not the focus of Jumei's current focus. Before going to Google to do due diligence, they once again discussed the pros and cons of it.

"Will our Sun Moon Fenghua business be greatly affected?" Chen Danlin asked

That’s for sure. In addition to its own brand, Riyue Fenghua is also responsible for most of the procurement business of Jumei and Shopee in China. The nature of this part of the work is similar to that of Xiangjiang Li \u0026 Fung. That is to say, the most influential brand is the "Ming" brand, which is regarded as a cost-effective product overseas, but it is barely regarded as a mid-to-high-end brand in China.

Riyue Fenghua is Jumei Group's largest source of profit outside of e-commerce retail, and it is the parent company of Xiangyun, so its importance can be imagined. But even if Shopee is acquired by Google, it will affect the future rather than the present. At least its own brand business will not be greatly affected.

Qu Li clarified the pros and cons in a few words. Only by making Internet brands bigger and stronger can they have the ability to resist risks. Other businesses must rely on Jumei and Juhuasuan, which are naturally limited. Just like Li \u0026 Fung Group, even if it has a very strong supply chain Management ability has become eclipsed in the Internet age.

"Should the cross-border business of Jumei Logistics be suspended?" Tan Lijun said this, feeling a lot more relaxed and a little bit lost.

"Jumei Airlines' plan cannot be stopped, and the demand for Glory should not decrease." Qu Li thought for a while and said: "Jumei Logistics can focus on the domestic market, but we cannot ignore foreign countries. Even without Shopee, we still need to maintain a global Procurement capabilities. Besides, the development of Riyue Fenghua’s own brand may not be slow.”

"My goal is to more than double the sales volume of Xiangyun in the United States next year..." Lai Shixian, CEO of Xiangyun xyun, spoke, and continued to talk about the prospects for the European, Japanese and Korean markets. Before the expiration of the Facebook advertising contract, Xiangyun's development speed is not fast How slow will it be? With the implementation of the brand joint venture plan, the doubling of Xiangyun's sales in the United States may be just the foundation.

Obviously, Jumei Logistics and Sunyue Fenghua are the most affected by this time. Jupay and cloud computing have not developed overseas, and their innovative businesses do not rely on Shopee.

Then continue to discuss the extreme situation faced by these two businesses without Shopee, which requires more data support, and their meeting lasted for a long time. In the end, the idea of ​​acquiring Google Zhongwoo was the mainstream. Perhaps Shopee is far away from everyone and does not have much affection.

So how does Jumei develop its search business? Will it be like Ahri's acquisition of Yahoo Zhongying, and eventually disappear from the crowd and gradually disappear? Does Google want to implement the same corporate culture as Jumei?

"What is the purpose of our acquisition of Google Zhongying, for search or e-commerce? Neither, it can be said that they are all..."

Jumei does not have a particularly strong corporate culture. Due to its own reasons, Qu Li chose a model of flexible authorization, strengthened supervision, heavy punishment, and high wages.

Jumei employees, including customer service representatives, often have a lot of power, but if they make mistakes, they will face multiple cross-reviews. Those who can explain the reasons can pass the test smoothly and be given more opportunities. Those who cannot explain may not have the opportunity.

Corruption, in particular, not only reduces their opportunities institutionally, but also increases the cost of making mistakes. For example, if something is found out, you can go through official channels and try to be as unselfish as possible.

In addition, the major subsidiaries of Jumei, such as Jumei Logistics, Juyun Technology, the innovative business department, and Riyue Fenghua, have implemented different management systems from Jumei Juhuasuan and Jupay, such as overtime culture.

What Quli pursues is "gathering together in form and spirit" and "order in chaos". Juyun Technology is black technology and Dongfeng Express. As for search, no matter how you look at it, it is suitable for growing into a "field army".

Things can't be settled in a day. Back home, Qu Li asked Chen Danlin's real thoughts. Selling Shopee is likely to lose money, which is equivalent to interrupting Jumei's efforts to enter the overseas market.

"I hope to sell Shopee, so that there will be enough talents to focus on Danlin women's clothing and koala food..." Chen Danlin is used to talking about business after the fact

Qu Li can understand Chen Danlin’s choice. Both Shopee and Xiangyun are managed by Qu Li himself. There is no doubt that Riyue Fenghua wants to replicate Xiangyun’s success internally. Danlin’s brand, which was established earlier than Xiangyun, is natural. choose.

Danlin women's clothing is the second largest self-owned brand in the group after Xiangyun, but its revenue scale and profit margin are not as good as Xiangyun's. Even because of the choice of "small order and quick return" business model, it will be difficult to surpass Xiangyun in the future.

Chen Danlin complained while drawing a circle: "Many of them persuaded me not to insist on small orders and quick returns. This model is too difficult."

Qu Li doesn’t take it seriously, everyone’s interests are not the same, and not everyone is suitable to be an entrepreneur: “Then you give them training to let them know Jumei’s corporate culture, and we must insist on doing: difficult but correct things… ..."

"Then when will we be able to make Danlin women's clothing?"

"You're in a hurry!" Qu Li: "What's the rush, you are the founder."

Chen Danlin said slowly: "You said that after Shopee is sold to Google, can Danlin's women's clothing still be sold in the United States?"

"sure."

"I mean, can Sunyue Fenghua set up an e-commerce website that only sells the Danlin brand..."

Qu Li was a little shocked, looking at Chen Danlin: "You are good or bad!"

"What did you say?" Slender hands pinched his weakness

"This idea is really good. I don't know if Google will agree..." Qu Li didn't want to give up Jumei's overseas e-commerce business, but he couldn't directly compete with Google, so Danlin women's clothing entered the market with the help of a self-operated model. Not necessarily a good idea.

"What did you say?" Chen Danlin was puzzled

"It's nothing, the model of Danlin's women's clothing can't be rushed. We spent a few years perfecting the entire industrial chain and business model, and then pushed new products to sell at lower prices..." Qu Li thought of a lot. Danlin's women's clothing needs to improve informatization, Let the supply chain enterprises establish flexible production lines, not to mention the large investment, the prospect is still uncertain, it depends on the attractiveness of the sun and the moon.

In addition, since it is mainly sold online, should we combine the advantages of Uniqlo and Zara? Sell ​​some classic models to increase the sales market, reduce costs, and increase profit margins?

Everyone knows that industrialized mass production can reduce costs. ZARA produces 23 styles of clothes per week on average. Danlin’s women’s clothing will only be more and not less, which will inevitably lead to high costs, low prices, and no increase in profits. It is impossible to sell classic models without explosive models.

The two exchanged their experiences. Instead, koala food is simpler, sold globally, and meets the quality and safety standards of both China and the United States. Anyway, there are sales channels, so there is no need to worry about not being sold.