Reborn Entrepreneurial Giant

Quli wants to do big travel and big accommodation business, so it will be difficult for Kuxun to stock up. After many discussions, Lu Qi, Lin Bing, and the newly joined Bian Liang and others have decided that these two directions are worth exploring. Let’s forget about the expansion of group purchases to life group purchases and the derived takeaways. After all, their energy is limited, even online car-hailing...

Then it was Sunyue Fenghua's turn, and the situation was more complicated. Xiangyun was listed on the GEM, so it was considered independent, and it was out of their scope of discussion. After Tan Lijun accepted Jumei Logistics, women such as Chen Danlin and Liu Shulian were in charge of Sun Moon Fenghua. Needless to say, the Danlin brand is an Internet fast fashion boutique, from online to offline. Unfortunately, the effect is not insignificant now.

The Cotton Era implements the principles set by Qu Li: good products and good prices, but it also faces huge challenges. Since last year, the price of cotton in the United States has soared, and it will rise throughout the year, but they can’t just let cotton prices rise. Sun Moon Fenghua reserve in advance, right?

Fortunately, except for the Ming series which is cost-effective, other brands under Riyue Fenghua have brand premiums. The quality of underwear, maternal and child clothing and other products in the cotton era maintains the same quality as export products. The price is not lower than that of Uniqlo and other brands, and the sales volume is not good. But the repurchase rate is high. There is nothing to say about this brand. If you insist on good products and good prices, you can develop steadily.

Mainly because of the new brands Chen Danlin developed last year, one is the milk powder she wants to make, and the other is the snack food recommended by Qu Li—Koala. Obviously, the quality of dried fruit products is easier to guarantee, plus Jumei’s brand blessing , can succeed easily.

Selling milk powder is also quite simple, and the technical content is not high, which can be seen from the research and development and marketing expenses of brands such as Feihe. However, the quality of domestic brands has always been a thorn in the hearts of domestic consumers. Chinese people have always been willing to spend money on raising children. If they want to do it, they have to be willing to advertise. This is unrealistic for Sun Moon Fenghua. Low marketing fee is the basic strategy, they can't spend money on free milk powder brands.

Chen Danlin was very dissatisfied and unhappy, and Qu Li went home to flatter her and make her happy.

After that came cloud computing and search, second only to the e-commerce business, but Qu Li didn't understand. At most, he knew that Baidu's sales team was very powerful and had no bottom line. Jumei handed over this business to Lin Bing. After all, he is the co-founder of Jumei after Qu Li.

Qu Li sat in the meeting room and listened to their chat about search. He didn't say a word, and handed over the stage to Lin Bing. Guge's market share was about 30% at this time, and Guge's advertising alliance was second only to Baidu Alliance, which happened to make Jumei’s advertising surpasses that of Taobao Alliance.

However, Google took back Gmail, and they wanted to maintain global brand consistency, so what Google left behind was search, domestic advertising networks, maps, music, and translation. Although the domain name has changed from Google to guge, it still has great potential. The various handover processes are too complicated, so Qu Li simply ignores them, since there is no possibility of problems anyway.

Lin Bing is full of confidence. Although he didn't promise anything indiscriminately, it can be seen that he is not afraid of competing with Baidu. Even if Google's technology authorization expires in three years, he is also confident that Baidu's search technology at this time Not really great.

It's a pity that Baidu can make money and can persist in investing in technology. After accumulating a lot, it will become stronger and stronger in the field of Chinese search in the next few years. The ancient song Xiangjiang is gradually submerged in the trend of the times. It's not all due to the wall.

Qu Li listened for a long time, and finally couldn't help but interjected: "Baidu's R\u0026D investment has always been very high in recent years. They have the market, people and funds. The founder is an expert in the search field. There is no reason why the technology is not good... ..."

"Don't worry, the search technology of the Jumei platform has been improving, and the technology accumulation of ancient songs, even if it is not better than Baidu, it will not lag behind." Lin Bing responded, but he was obviously a little unimpressed.

It's not his fault, everyone in the industry knows that Lin Bing is the co-founder of Jumei, and recognizes his contribution to Jumei, but Zhou Shaoning is still the co-founder of Glory, and he was driven away by Qu Li anyway, so, the industry recognizes that Glory is Qu Li's, Lin Bing is a great contributor to Jumei...

Although it is said that Jumei's major policies are set by Qu Li, and Shopee and Xiangyun are made by Qu Li, Chen Danlin and others, but Lin Bing is not convinced, he thinks he can do it himself. This is not a big deal, nor is there a conflict between the two.

Qu Li was more or less aware of it, and asked Lin Bing to be in charge of cloud computing and search. On the one hand, Lin Bing has the right, on the other hand, he really doesn't understand, and he really doesn't have time. This year is very important for Jumei and Glory. One year, he still knows how to grasp the big and let go of the small.

The Honor patent war is definitely the most important, and then it is the release of new phones that change again and again, to the simultaneous release of the Magic and Mate series, as well as the Magicbook. In a sense, this means that Honor has declared war on Apple. Because their brand positioning and prices are similar, the biggest difference may be that Honor implements the mobile strategy, while iPhone implements the boutique route.

It can be predicted that Honor and Apple will compete at all levels, and use various means to ban the sale of Honor in the European and American markets. As long as you don’t stand up, if Apple opens a gap and loses the trust of operators, you will not be able to open the European and American markets now. so easy. The crux of the problem is not patents, but how low the bottom line of Apple Bridge Booth is. The phenomenon of "unnecessary" has never been unique to women.

What Qu Li admires is that good fighters have no great achievements in battle, and solve problems calmly, instead of fighting Apple with real swords and guns to the death and life, and both sides will suffer, so he has been trying to find a way, but unfortunately the effect is very little.

However, the worst result of the patent war is that Honor can only develop domestically in the short term, and it can still go abroad in three to five years. He also has pure electric vehicles.

As for Jumei, the difficulty is not lower than that of Glory. The main reason is that the integrity of Taobao Mall is too low, and there are actually a large number of individual sellers, so the third-party sellers of Jumei and Juhuasuan are not as good as Taobao Mall. , most sellers have given the account period, you can sell the goods first and then check out.

If there are many individual sellers, the price will be cheap, but I don’t know how Taobao Mall pays taxes. You must know that Juhuasuan, which focuses on low prices, is connected to corporate accounts.

The actual tax burden of domestic retail companies is around 3%. Jumei has a long-term tax burden of zero due to its long-term losses. But if someone says that Jumei has not paid taxes, Qu Li will definitely disagree.

Many people on the Internet are confused about who pays more taxes, Goudong or Ari, why Dadongzi said that Goudong pays more taxes, but Ari Mayun said they pay 100 million a day, Goudong did not appear on the list, Amazon in the United States does not seem to pay taxes, why?

Let’s put it this way, for every 100 yuan of goods sold on the Jumei platform, you need to pay a value-added tax of 17% and 17 yuan. Although this tax is collected by the enterprise and borne by the consumer, it is actually paid by the enterprise. This is not nonsense. , As long as you look at the invoice when buying a mobile phone, it is easy to prove it, but individual sellers on Taobao do not pay any taxes.

Did Jumei pay taxes? Maybe some people still don’t understand, but it is certain that the cost of Jumei is almost impossible to be lower than Taobao’s individual. If you want to sell at a low price and make money, there is no second way except to improve efficiency.