Reborn Entrepreneurial Giant

The interview with Time magazine was just an episode in Qu Li's work. Lu Qi took Wang Yunliang and Brady to hand over, and Lin Bing led a team to Beijin to take over Guge. Qu Li could only stay in Jumei. Do fine-tuning.

Jumeijuhuasuan attacked Taobao Mall, and the effect is very significant. Because there are too many individual sellers in Taobao Mall, the quality has not been improved, so it can only compete with Juhuasuan on price.

Jumei’s strong style is there. On this platform, Xiangyun was born, Danlin and Quanmian Era were hatched, and they are trying to create koala food. Domestic entrepreneurs would rather believe in Fengshui than nothing. Now that there is There is a precedent for success, and the products can be sold overseas. With the support of Jumei and the efforts of market personnel, there is no shortage of high-end brand sellers.

Once the advantage is established, as long as you don't risk your life and don't lag behind Taobao Mall too much, it will be difficult to be subverted by competitors. Juhuasuan's strategy to deal with Taobao Mall is its own brand, as well as factory supply and industrial belt support plans.

There are many factory brands in China, which are actually white brands. The brand influence is likely to be limited to the local area. Many of them are not of poor product quality, but have no ability to market and promote across the country.

We must know that the cost of commercial supermarkets is getting higher and higher at this time. A typical example is Carrefour. Entry fees, festival fees, commissions, promotion fees, and various other expenses have squeezed out a lot of profit margins. It is said that apart from major international brands, it is difficult for domestic brands to make money in Carrefour.

Before Ahri’s listing, e-commerce channels were considered high-quality channels, and the competition was not particularly fierce. Many people made money. After Ahri’s listing, they made money faster and faster. This is the same as the marketing cost and competitive pressure of Taobao sellers. Inversely proportional, this requires Ahri to have a super balance ability. It's a pity that the Ari team doesn't know how to restrain itself, and it takes up the majority of the profit sharing. The more advertising fees can sell well, the large number of small and medium-sized sellers are difficult to maintain order, so there is the rise of Pinxixi.

The advertisements sold by third-party sellers on the Jumei platform mainly include display advertisements, search advertisements that are charged per click, special period advertisements and deduction advertisements based on the transaction amount (similar to commissions). Qu Li designed a new one for Juhuasuan. In the advertising model, the seller sets the sales target and bid, the advertising fee is capped, and the rest is left to Juhuasuan.

Juhuasuan not only relies on advertising fees to make money, but also controls the proportion of advertising fees in the seller's cost. Only by making products by itself can we have a clearer understanding of this. After all, some sellers with insufficient competitiveness must be eliminated.

In the final analysis, there is no way to have the best of both worlds. The self-operated plus independent brand model has more long-term value, so ah, it is still back to supply chain management.

Things have to be done from easy to difficult. The domestic manufacturing industry is well developed. After decades of development, many industrial belts have been formed, mainly concentrated in the Pearl River Delta and Hangzhou Bay. With Jumei settling in Yangcheng, there is no need to worry about the industrial belt in the Pearl River Delta; Beijin is the second headquarters of Jumei, and the manufacturing industry in Lu Province is actually quite strong. Let the Beijin branch develop the market in Lu Province; Jiangsu, Zhejiang and Shanghai are very Importantly, Ahri is in Hangzhou, so Jumei can occupy Shanghai Magic City and Ningbo. These are the two most important ports in Hangzhou Bay, radiating many industrial belts.

The most typical one is of course the Compulsory Small Commodity Center, which even released a Yiwu index, which can reflect the U.S. general election, as well as Jinjiang Putian shoes and so on.

Qu Li's arrangement is to set up a branch company in Shanghai, and Jumei Logistics will build large storage centers in Shanghai, Ningbo and Hangzhou. These are urgent matters.

Another is to convert the advertising fees received by Jumei and Juhuasuan from third-party sellers into marketing expenses for Jumei and Juhuasuan platforms.

This means that in 2010, Jumei will increase its marketing investment, such as sponsoring "The Voice" and "Everyday Upward". Among them, foreign TV stations have already contacted Wang Lifen to negotiate the copyright of "The Voice". What Qu Li means is to manage the brand carefully and not let them change it randomly.

"The Voice" may become the first in China to be purchased by a foreign country, which will enhance the show's compelling style and is already very suitable for Jumei's brand marketing.

Qu Li was busy dispatching troops and generals in Yangcheng, and appeared on the cover of Time Magazine, so he welcomed the inspection and condolences of the leaders of Guangdong Province. Of course, we must pay attention to this. Xu Xiaoqin, the personnel of Jumei, is responsible for the docking. It has been said that the senior management has gone out, and they still want to come, so come.

At this time, Jumei had already rented a building in the development zone. It didn’t even buy land in Yangcheng, let alone build its headquarters. There are also various social infrastructure facilities such as transportation and education. In addition, cloud computing data centers also need to consider electricity bills, energy conservation and emission reduction...

Xiangyun has already started to build its own headquarters, and Sunyue Fenghua may move away by then. However, there is already a staff canteen in Jumei headquarters, and employees can bring friends in for dinner. This year’s food standard is better than last year. Qu Li even wants to contract farms and pastures around Yangcheng to ensure food safety. Unfortunately, Jumei has always been overpriced. , but there are really not so many idle people and spare money.

After the leaders of Guangdong Province came, they first visited. Qu Li, Bianliang, Zhang Wensong and other high-level officials accompanied them. Whether they asked questions about management, finance or technology, they were able to answer one or two questions.

What the big leaders are most concerned about is whether Jumei's acquisition of Google Zhongying can be successful, and whether it can be moved to Yangcheng.

"I don't want to make such a fuss. If there is a large-scale loss of personnel, our 500 million US dollars and 3.5 billion soft sister coins will be wasted, at least a lot will be wasted..."

"Guangdong Province is not attractive enough for Internet talents?"

"Jumei and I are not attractive enough. Perhaps it would be better to switch to a mature entrepreneur." Of course, Qu Li couldn't tell the truth. Yangcheng's support for the Internet industry is very limited, otherwise NetEase would not be wandering around. I wanted to leave Yangcheng many times. For example, in a meeting in 2008, the leaders of Yangcheng said that NetEase was leaving.

Jumei’s situation is not much better. Qu Li has always insisted on long-termism. He knows that the Jumei model has a good prospect and is not short of money. Why is he in a hurry to go public in early 2008 when the market is not good? Of course, it is to avoid greater risks.

Then there is glory. Although there are various reasons, in the final analysis, Qu Li believes that the emperor's feet are safer. Otherwise, Rebus has been in Guangdong Province for more than ten years. Why was Xiaomi established in Beijin?

"You are dishonest!" The big leader laughed a few times, pointed at Qu Li and said with a smile

"The honest people have long been eliminated by the society..." Qu Li disagreed

"It seems that we in Yangcheng don't support Jumei enough." The big leader

"It has nothing to do with Yangcheng, the main reason is that Jumei is too ambitious and restless..."

"I hope that there will be more and more restless companies like Jumei." Big leader

"That's a bit difficult..." Qu Li muttered

"Just tell me if you have any difficulties, we are here to solve the difficulties today..."