Reborn Entrepreneurial Giant

Chapter 345 Competition Strategy

An excellent entrepreneur is not without distress and emotion, but knows how to release his emotions and adjust them in real time.

At work the next day, Qu Li and Lei Jun continued to discuss the present and future of Honor. Having a great start does not mean that the road is smooth. Putting a business out of business is easy.

Glory has now predicted many possibilities of Apple, and even led the battlefield to the Japanese and Korean markets, but it has also caused changes in Nokia. The future is not all under control, and Qu Li is somewhat worried.

Nokia has already released rumors that the first Android phone will be released soon. It is said that it was developed by Zhou Shaoning's team, but Nokia has redone the industrial design.

"Is the background investigation of Zhou Shaoning's team members clear?" Qu Li asked Lei Jun. He didn't care much about Zhou Shaoning's situation before, because of a very practical problem. Even if Qu Li told Zhou Shaoning everything he knew, he would not Follow Qu Li's way of thinking, the so-called those who learn from me will live like me, and those who die like me will die. After glory and wealth, Zhou Shaoning will not have the opportunity to surpass Glory if he runs a business according to Qu Li's way of thinking.

"Mainly hardware engineers, a dozen software engineers, mainly responsible for Android system optimization, salary..." Lei Jun collected a lot of information

"In other words, he focuses on hardware. After joining Nokia, he shouldn't change this approach, right?" Qu Li concluded.

"I don't know. A start-up company is different from us after all. Maybe he wants to build a mobile phone first, and then consider other issues." Want to sell hardware to make money.

That's right, you can't simply judge Zhou Shaoning's future decision-making direction, just like you can't think that a certain mobile phone will become the king of the country just because Lephone is good.

At the beginning of this year, someone wants to release a mobile phone called Le Phone. This mobile phone is very innovative in history. When the Android system is not strong enough, it adopts a deeply customized system and uses Le Security to manage decentralized permissions. Magnetic charging port, four-leaf clover design, etc.

A certain CEO is full of confidence, thinking that this phone will lose if it can’t sell the iPhone and G3. They cooperate with China Unicom, and the contract price of the phone is 2499 yuan. A new phone is lower than the current market price of Honor G2 at 2,999 yuan.

On the one hand, the price is one aspect. In May, I want to do a large-scale publicity and promotion activity, and at the same time distribute goods to thousands of stores and operating channels across the country.

Honor is slowly building self-operated retail stores at this time, and has imposed strict restrictions on authorized stores, and mainly sells through operators and e-commerce. Mobile phone, home delivery, cash on delivery!

In someone's opinion, although Lephone's comprehensive performance is not as good as that of the iPhone and G3, at this stage channel is the king, and they are the ultimate winners in the domestic market.

There is nothing wrong with this statement. Back then, many people had similar thoughts, and especially recognized the saying that channels are king. Carrefour, Gome, and Suning are very typical representatives among them, and they are the "channel" resources that many domestic brands are very envious of.

So Qu Li sang bad words about Nokia many times in public, and was ridiculed by many media people and business owners in China. What kind of market does a brat know? They think that Qu Li said that he doesn't care about the channel, but it is actually because he has the Internet channel of Jumei.

In addition to a certain thought, there is another smart phone company in Guangdong Province that also shines, that is Meizu mobile phone, which has accumulated a large number of fans through high-quality mp3 and then transformed into a smart phone, which has gained a certain popularity and reputation among niche groups.

The blue and green OV games seem to have entered the smart phone industry at this time, but it is a pity that they are still unknown. China Kulian and Tianyu are the kings of domestic mobile phones in this era.

"I think there is still something worth learning, but unfortunately our gameplay is different from theirs..." Qu Li said while sitting in the Glory conference room

Honor now has a deeply customized Android system KunLun UI, an app store and a strict review mechanism, a mobile phone manager, and subsidizes app developers. Through its own efforts, it has improved the Android app ecosystem.

With the entry of other Android mobile phone brands, the Honor mobile phone is unique, showing its unique charm among the good and bad products. There are already strong development capabilities. The easiest way to flash other mobile phone systems to KunLun UI is to use the Honor app The store is extracted and installed on third-party mobile phones.

A certain way of thinking is very tricky, and Glory's way is to practice "difficult but correct things". Many financial experts, including several external shareholders of Honor, hope that Honor will go public as soon as possible. What they don't know is that although Honor mobile phones have high profit margins, there are more places to spend money. If they really want to let the outside world know how Honor spends money, they don't know how much criticism it will cause.

As a result, the conflict between Qu Li and Zhou Shaoning arose. As a mature entrepreneur, he could not understand Qu Li's "nonsense" and did not want to do what Google Android should do but did not do. A certain old Liu made troubles, and Qu Li just used the topic to make use of it, and succeeded in convincing other management with "long-termism" and "persisting in doing difficult and correct things".

To put it simply, many Android developers now give priority to adapting to Honor phones. A good user experience is made with real money, which can benefit the entire Android system. However, Honor Play is based on HMS (Honor Mobile Services), and other phones need Android. Honor HMS can only install Honor Play, isn't this an advertisement for Honor?

So, here comes the problem. Other Android brands are greedy. Google sees the potential of HMS, and it may become a source of profit for Android. If they want to incorporate HMS, the system built by Honor will naturally not hand it over to others. , but the development of Honor is inseparable from the growth of the Android system.

This is not the most important thing. Things that can be solved with money are not things. Honor can pay, and Google can pay double, so it is not easy to tighten Android permissions, otherwise other mobile phone manufacturers are afraid of Google's monopoly.

At the same time, Samsung, Motorola, etc. have seen the HMS model and the charm of the application store, and intend to build their own mobile services and application stores. Samsung is already doing it, and Nokia seems to see hope from HMS and intends to switch to the Android camp.

Things got complicated. Glory, who was in the center of the vortex, didn't seem to feel much pressure, but one day the problem would need to be resolved.

"Google once again asked us to add more Google applications to the Honor application service, pre-installed on the Honor mobile phone, and they can pay for it..." Lei Jun said that from mobile phone manufacturers to the Android system, they are all competitors of Honor.

"We already have ancient song searches and maps..." Qu Li frowned

"Google wants to integrate Gmail, YouTube, Google play..." Lei Jun was a little worried, this is not a matter of installing one or two apps

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