Reborn Entrepreneurial Giant

The internal turmoil in Jumei still has a great impact on 6*18. If some businesses have problems, it will naturally open up opportunities for others. Some people are missing, the whole company's top management is present, and problems can be solved immediately. Many people are full of energy and perform well. The negative impact of this incident is far less than the outside world guessed.

Qu Li has no practical knowledge, and works from a high-level perspective. It is obviously more important to reverse the atmosphere of Jumei from the root than to do one or two promotional activities. Even if it is a critical period for the competition between Jumei and Ahri, because: the flow is not to be the first, but the torrential endlessly.

The existence of the company's intranet allows Qu Li to better let the company's employees know what is happening in Jumei. For example, they summarized the emergence of corruption in this meeting. In addition to the problem of system design, there are also "" The reason for "mountainism".

With this reason, he posted an article on the intranet, expounding his thinking on corporate management in recent years, which is his business philosophy.

"Most companies will follow the entropy increase. After the company grows bigger, there will be organizational slack, rigid processes, weak technological innovation, and fixed and conservative business; internal employees will become greedy, lazy, comfortable and happy, lack a sense of mission, and have no sense of responsibility... "

"It's normal for a company to have mountainism and corruption. The two are closely related but theoretically there is no necessary connection. We can make one size fits all without distinction, but it is not in line with human nature..."

"The premise of the phenomenon of entropy increase is a closed system, so if Jumei develops in the direction of entropy reduction organization, will it become more dynamic?"

"Under the guidance of the idea of ​​entropy reduction, Jumei has opened up the domestic and foreign e-commerce markets. By chance, it has acquired Guge and formed the previous entrepreneurial business into Time Company. This may be able to establish a dissipative structure for us, a far away from balance. An open system, capable of the exchange of matter and energy..."

"This is roughly what it means. My physics level is not enough. Using the laws of physics to describe the management philosophy may not be accurate enough and not vivid enough. To put it simply, Jumei will establish internal and external personnel flows, such as Jumei and Juhuasuan. , Shopee and Jumei Logistics, the heads of these departments will rotate, time and ancient songs..."

Qu Li's words appeared on the intranet one after another, and the effect is still there, but the two are clearly divided. Some people think that Qu Li has no real skills, so they know that he is not talking about people; The way of thinking about the problem is different...

But as the solutions came out one by one, the employees of Jumei knew that Qu Li and Lu Qi were serious. Before 6*18 began, Tan Lijun was demoted, and a large number of people involved in corruption were not invited to drink tea by the economic investigation. It was dismissed, or the salary was cut and transferred, and at the same time, personnel adjustments occurred in many departments...

The promotional activities of Jumei and Juhuasuan have been greatly affected, so we can only offer free postage for the whole site. Before Jumei started free postage for all self-operated products in 2010, now 6*18, Juhuasuan also implements free postage for all self-operated products Free shipping. And since June, Juhuasuan has implemented a strategy of free shipping for orders over 49 yuan.

The difference is that the positioning of the platform is different. Jumei’s positioning is a branded e-commerce company with genuine and licensed products, and the unit price is relatively high. Low-priced products from self-operated and third-party sellers belong to drainage; Juhuasuan focuses on cost-effectiveness, and the average customer price is higher than Taobao. It is slightly lower than Taobao Mall, and there is no other reason for things that cost more than a few yuan and free shipping, except for attracting traffic and promotions.

Jumei third-party sellers can open the Juhuasuan flagship store at the same time, and the sellers who meet the Juhuasuan standards can be upgraded to Jumei sellers, and then upgraded to be Shopee sellers. There are many sellers who take the initiative to contact Juhuasuan for promotion, and only big brands need to take the initiative to contact.

Juhuasuan’s promotion is mainly for the third seller. Various cross-store full discount coupons are the mainstream. There are also flash sales, limited-time and limited-edition snap-ups, all of which are very common methods, simple and easy to understand without tricks. Qu Li was abused by Taobao in the past, and gradually stopped playing. She searched for an event-specific app on the Internet to get her wool. So if you want to play tricks, you have to rely on the operation team to find a way.

This year is different, because there is a problem on the supply side, and then the crackdown is severe. On the operation side, Sun Moon Fenghua has found out a lot of moths, but the more this kind of time is more able to train people, Da Dongzi and Xu Lei mustered their energy, Lead their brothers, as well as those who get the chance by accident, to work together.

Qu Li saw it in his eyes and didn't say anything. Besides luck, successful people also have their own hard work. Although not everyone who works hard will have good luck, if they can't work hard and don't work hard, they will only sink into the world.

Many people in Jumei see opportunities, but more people can’t understand Qu Li’s approach. It is the same as the 996 Fubao theory, but we don't know that the "pattern" never exists just because you deny it.

In the information age, there are many new things that are beyond the "cognition" of ordinary people spread from a small number of people, and there are also a lot of misleading information mixed in. Even if we can't understand, don't rush to refute. Look and think more, maybe a lot Knowledge can help you solve problems ten years later.

The higher the level of education, the more complex the individual's thinking, and Qu Li's thinking is also changing, from cultivating talents to now being more willing to screen those who resonate with him, or provide opportunities to see who can stand out under his sight.

Chen Danlin suffered a lot from Quli's rectification actions. Sunyue Fenghua's management style is biased towards real enterprises, and the rule of people is more than the system. In addition, she is young, unlike Qu Li who has a clear understanding of human nature, she is indifferent and dignified.

"Don't punish yourself for other people's mistakes, of course you have to sum up your own mistakes." Qu Li is selfless in Jumei, and coaxes girls at home. It's really difficult for a man.

"I don't, I'm just a little tired." Chen Danlin is ambitious

Qu Li has always wanted to have a child with her, but Chen Danlin, who does not want to give up her career, has always refused. She is already very tired, and she is really pregnant, and work may delay more.

"Why don't you learn from me and break away from specific affairs!" Qu Li persuaded

"No, I can't reach your level." Chen Danlin is not stupid, if there is a shortcut, she must go, but she doesn't understand Qu Li's routine at all.

"You can read more "Mao's Dragon Slaying Technique", and you will gain something." Qu Li recommended

"I'll watch it. I learned a lot in the business school this time, and I haven't..."

"Don't take their ideas too seriously. You can learn from their ideas for solving problems, but don't copy them. If there are flies around you, remember..."

"No way, everyone has to learn." Chen Danlin blamed

"hope so!"

I have written a chapter so far