Reborn Entrepreneurial Giant

After a year of public testing, Jumei Cloud Computing has greatly improved its capabilities. At the same time, there are nearly 10 million online users. There is basically no downtime. The utilization rate of Jupay has been greatly improved, and the entire communication process is relatively smooth throughout the day.

At the end of 6*18, the transaction volume of the whole day reached 3 billion soft sister coins, which is about 10 times the normal day's transaction volume. Next, various data were announced, such as more than 100 million people visiting Jumei and Juhuasuan that day, and Glory sold about 300 million that day...

A lot of shocking data came out, and there were a lot of media reports. The transaction volume of Taobao and Jumei did not exceed 4 billion on the same day. The gap between the two platforms did not widen, but this reflected in the stock market. billion, and soon after, Jumei’s market cap surpassed $15 billion.

The growth of Jumei has promoted the development of the domestic e-commerce market, but at the same time it has brought enormous pressure to Taobao. Originally, the transaction volume of the Taobao platform doubled this year, but according to the data they have released, it is almost impossible to do so.

The domestic public opinion environment has begun to reverse, and the voices optimistic about the B2C model have increased a lot. Cash on delivery, door-to-door delivery, worry-free returns, and guaranteed after-sales...

You must know that before this, the voice of looking down on Jumei continued, especially Jumei only provided very little pre-sales service, even for non-standard products such as clothing, the pre-sales service was not timely, which led to the emergence of A large number of returns and exchanges, many users on Weibo made similar feedback.

Compared with Jumei, which has few pre-sales consulting services, Taobao is much more complete. Consumers can even negotiate with sellers to bargain. Therefore, many people said on the Internet that Taobao is more humane and has a better consumer experience.

But Qu Li is determined not to change it. He firmly believes that pre-sales service is useless. To reduce the shopping cost of consumers, we should devote more energy to improving after-sales service, because every high-quality return and exchange service may increase the value of Jumei. A loyal user.

That’s how Qu Li fell in love with Goudong back then. Returning self-operated products is too simple, and you don’t need to spend money. .

Of course, in the period of education market, the lack of pre-sales service is a flaw. Luqi made a compromise in this regard, outsourced the pre-sales customer service business, and provided communication software for third-party sellers. The after-sales customer service headquarters was built in Xingsha, Hunan Province. .

It’s not that Qu Li can’t stick to principles, but that he doesn’t want to use his personal preferences as a criterion to determine the company’s development method. The reason is simple. At first, he hated Pinxixi to succeed. He wanted to buy low-priced products on Taobao. 10 yuan, click to open it is just a small accessory, the real price may be 100 yuan), a waste of time for consumers to choose shopping, but Taobao occupies a leading position in the domestic e-commerce market, so it doesn’t care about the user’s shopping experience.

For this promotion, Jumei is happy, but Ari and Taobao are not happy. It is said that there are internal adjustments, mainly Tianmao. It is said that Ari will add to Taobao’s efforts to divert people to Tianmao, and gradually raise the threshold of Tianmao platform. .

Another unhappiness is that Zang Zha, Jumei wages a price war, sells books at a loss, and uses lower prices and better services to form a huge impact on Zang Zang's core users. But if you want to talk about the fastest growing category, it must be the 3C of Goudong.

Jumei has three e-commerce websites in China, namely Jumei, Juhuasuan and Goudong. Jumei and Juhuasuan are often combined in advertising. There is no Juhuasuan third-party seller’s products; Juhuasuan has no restrictions, similar to how Taobao can buy products from Tmall sellers; Goudong Electric only sells 3C digital home appliances.

Although Jumei said it was fighting a price war with Zangbai, the manpower and material resources invested were not too much. It mainly attracted a large number of third-party sellers to participate in the war, and Dadongzi was really investing the main force in Goudong Electric Appliances. If it had not been acquired by Jumei, Goudong’s sales in 2010 would have reached 10.2 billion. Now with Jumei’s more complete supply chain solutions, coupled with financial and reputation support, it is possible to double on this basis.

So even if there is no large-scale promotional activity for Goudong Electric, it will still have more than 500 million sales in this 6*18, surpassing the glory brand. Well, several major categories have almost never sold a brand, which is not an honor.

But such data is enough to attract major domestic brands to increase their cooperation with Jumei and take the initiative to spend money to participate in promotional activities. No, just after 6*18 ended, many enterprises in Guangdong Province came to their door.

Qu Li is not too happy about this. Compared with a few years later, Jumei has just started, and there is still a lot of room for growth. Moreover, the iPhone 4, an epoch-making mobile phone, was finally released. Under the massive publicity of Apple, it attracted a lot of attention.

The appearance of IPhone 4 is very different from the history. It is no longer a right-angle frame, but a lot of arc design, including the back cover of the mobile phone. There are not many new ideas, but people's technology is mature and the pursuit of perfection. The polished ones are better than Glory. This is not the biggest selling point of iPhone 4, but the self-developed A4 chip and IOS are.

Qiaobosi mocked the combination of Honor mobile phone and Android system at the press conference: No matter how well the mobile phone design is, the smart phone depends on the chip performance and system security and fluency.

Not only that, Qiaobosi also persuaded Honor to develop its own operating system and get rid of Google Android, because Honor's design concept is more advanced than Google's. The retina screen is also the focus, but the Honor mate series was announced in advance, which is not exclusive to the iPhone.

How to brag is not very important, after all, not many people watched the live broadcast of Qiaobusi's iPhone conference, but the huge sales of iPhone 4 has a great impact on Honor.

The $599 iPhone 4 sold 1.5 million units within three days of its release, and over 3 million units a month later, slightly less than the Honor G3 and magic combined. Apple's strong brand power was undoubtedly revealed after the release of the iPhone 4.

After 6*18, the news of praising Jumei and belittling Ari Taobao has not stopped, and there are large-scale soft articles in China that praise the glory and praise the iPhone. I don’t know whether it is Apple’s marketing promotion, or some people are not used to the rise of domestic brands. .

By the way, although the price of Le Phone 1000 is cheaper, but the high-end market is so big, iOS buys iPhone, Android buys Honor, and others either buy Nokia, and those who buy a certain phone are either being fooled, or being deceived. tying. During the 6*18 promotion, the price of Honor G2 dropped to 2499 yuan, which was lower than that of Le Phone, so I thought it was a tragedy.

The joys and sorrows of people are different. While Lei Jun was happy that Honor occupied the domestic high-end mobile phone market, he was also worried about the powerful impact of the iPhone. He made several phone calls to Su Ma, who was in charge of the Orion chip, to find out. progress.

"If you want a mobile phone chip, I can give it to you tomorrow. ARM has already built a house, and it can be lived in with a little decoration..." Su Ma is not used to Lei Jun

If you really don’t pay attention, learn from the early MediaTek, and you can make low-end chips in minutes, but if you want to compete with Apple’s A-series and Qualcomm’s Snapdragon, it will take two or three years.

Lei Jun had no choice but to prepare for the launch of the mate series of mobile phones. This time he went to Europe and Germany to release them. After all, Deutsche Telekom is one of the most important carrier partners of Honor. In addition, the mate series of mobile phones and notebooks were originally designed for the European market.