Reborn Entrepreneurial Giant

Since Qiancheng CS6, which sells for 100,000 to 150,000 yuan, is a big hit, it is necessary to readjust the positioning of the compact SUV that imitated the Haval H6 before, selling for 150,000 to 200,000 yuan.

This price range is the world of joint venture cars. The adjustment of pricing will allow Qiancheng Motors to directly compete with joint venture brands such as GAC Toyota and SAIC Volkswagen. The pressure is still great, and the self-developed engine has not yet come out.

Without exclusive technology, it can only rely on integration, relying on more radical electronics and intelligence, such as adding Mobileye's ADAS module and unintelligent navigation and driving recorder. It also includes remote car key, car windows, panoramic sunroof, reversing image and so on. The most important thing is to add a central control screen so that the map navigation appears on the central control screen.

Honor has quietly acquired Weizhi ADAS. Unfortunately, the chip development period is relatively long, so it is better to get the navigation first. Weizhi navigation map waze currently has a small number of users, but the crowdsourcing and social models are interesting. With the glory of not bad money, you should be able to obtain domestic map surveying and mapping qualifications. As for foreign countries, Google Maps, TomTom and OpenStreetMap are all available, the latter two Is the supplier of Apple Maps data.

Glory Weizhi arranged for people to go to Xingsha to connect with the person in charge of the SUV project led by Qu Li, and provide him with a free complete set of automotive electronics solutions, which is actually a test.

At this time, mobileye has withdrawn from the eyeq2 generation chips, but they are generally used by luxury car brands. It was not until 2013 that they sold 1 million chips, and the industry leader is like this. It can be seen that this market is not mature, and it is the "high-end car" Value-added services".

Although the eyeq2 chip is not expensive, autonomous driving is related to strategic layout, even if you lose money, you have to do it, so Li Yinan arranged for elite soldiers to take charge of this matter.

This fuel car is not bad, but pure electric cars are more difficult than this. Qu Li also needs to redevelop the ventilation and heating functions of car seats, including heat pump air conditioners. He even proposed the CTC battery technology, which directly integrates the batteries Inside the vehicle chassis, the battery is both an energy device and the structure itself. As pioneers in this industry, almost everything needs to be promoted by them personally.

It is a pity that CTC battery technology is not feasible for the time being, and the top priority is to develop qualified power batteries, including pre-research on solid-state batteries.

The research and development of pure electric vehicles is one aspect. Qu Li also has to worry about the qualification of automobile production. Although SUVs have a large market share in China, sedans are always irreplaceable, so the qualifications for manufacturing sedans are very important. But Changfeng Automobile could not apply when it was a state-owned enterprise. Can Qiancheng Automobile really apply as a private enterprise?

After actually doing this, I found that it was not as difficult as I imagined. Geely, a car company, later applied for seven or eight car manufacturing qualifications. It can be seen that there is a way. Some domestic policies will be introduced in the past two years to a certain extent. The government has relaxed the qualification requirements for car manufacturing. Later, there were too many scammers, and it was tightened again, so some new car-making forces had to take shortcuts.

There is still a solution to the car problem, but Qu Li can only catch the battery problem. Fortunately, he has a tyrannical method, relying on large purchases from mobile phone battery suppliers, such as ATL or other battery companies. Patents, technology, investment qualifications, and money Promote the development of the power battery industry. Ningde Times New Energy, which Envision could not invest in, was just taken over by Glory, becoming the second largest player after ATL.

Changfeng Power Battery is under the direct control of Honor, and all investment and technology patents in Xingsha's laboratory come from Honor's "stealing and looting". The main technical person in charge is an overseas returnee expert, and a large number of members have a master's degree or above.

What Qu Li can do, of course, is to focus on prismatic batteries, and work hard in both directions of energy density and structural innovation. After all, various batteries such as blades/unicorns/mags will not appear out of thin air.

Since Li Yinan, the CTO, is a genius, of course he has to be responsible for watching. Qu Li now understands some business management, but he is a bit confused about technical management. Who said that the proportion of corruption among scientists is very small, it's just that outsiders don't know it because of information asymmetry. Qu Li can promote the advancement of Internet e-commerce as a layman, but it is difficult to guarantee the success of a highly professional company such as power batteries, so the risk of choosing investment is very small.

The success of Changfeng's power battery is not necessary for Honor, so Qu Li feels relieved, and understands the situation with the people in charge of negotiations with Honor and Qiancheng Automobile.

"Have you told them that we plan to build Cheetah into a high-end brand?" Qu Li

"That said, it's not very useful. Maybe the success of Qiancheng Automobile makes them feel that they have mastered the secret of success..." Someone said with a little disdain, thinking that everyone is a bug like Qu Li, and basically everything they want to do can be successful. .

"They must buy Cheetah?" Qu Li doesn't care about these details. Other people's ideas are important, but Qu Li doesn't consider issues from the perspective of profit, so there is no need to care about them.

"It seems that there is room for change. After all, it is impossible for Qiancheng Motors to sell the two R\u0026D centers. Changfeng Group really wants to acquire Cheetah, and it does not have the R\u0026D capabilities."

"Then it's the same as Mitsubishi. We each hold half of the shares and let them withdraw from the board of directors of Qiancheng Motors..." Qu Li has always been open and close in his work, decisive and quick. Although Qiancheng Automobile is under the control of Qu Li, there are people from Changfeng Group on the board of directors, so there are hidden dangers.

"Cheetah King Kong is selling well, we need off-road vehicles."

Mitsubishi Pajero off-road vehicle is very good, this is a fact, it is also a fact that Cheetah Black King Kong is very good, it is really a pity to give up.

"Why don't you tell them to keep the King Kong sub-brand? Anyway, they still have Qilin, Qibing, and Feiteng, which are enough." Qu Li and the others are going to let Changfeng build "Wuling Hongguang" with a price of less than 100,000. High-end brands are coming.

"What about the dealership system?" Some people questioned that many of Cheetah's 100 or so dealership outlets agree to the online ordering and offline delivery model, and the Cheetah 4S direct-sale store established by Qu Li himself. How long will it take to change again?

"Stay all of them. After King Kong stays, Cheetah can't sell cars for the time being. Let them re-establish distribution channels. We will continue to increase the proportion of 4S stores." Qu Li has a clear idea. He thinks that the new "King Kong" can learn from Great Wall's "Tank 300" , This car has a lot of praise, and the sales volume will exceed 100,000 in 2022, which is already very good for a hard-core off-road vehicle with full of masculinity.

This time no one said Hua, whether Qu Li's tossing is good or bad, no one can be sure, so many cars have been discontinued, many people think he is messing around, but the result is that there are hot models immediately. Now it is a good idea to form a joint venture with Changfeng to let them sell low-priced cars, which can make money without affecting the brand positioning, but it is a pity that Cheetah cannot be built into a high-end brand.