Reborn Entrepreneurial Giant

The performance of Qiancheng's pure electric engineering vehicle is not bad, but this does not mean that it will be mass-produced immediately. The electronic control system of this car is only usable, which does not mean its stability. Experts from the Chinese Academy of Sciences and the Ministry of Science and Technology were invited only to enhance understanding, deepen cooperation, and prepare for attracting talents and receiving various policy support in the future.

Both Tesla and BYD entered the auto industry in 2003, announcing that they would make pure electric vehicles. The two companies embarked on different development paths.

BYD's idea of ​​building cars at the beginning was to make money, and then continue to invest in iterating products. The advantage of doing this is obvious, that is, the risk is small, but the disadvantage is also obvious, that is, BYD keeps pushing immature products to the market, and the early word of mouth is not very good.

If you say that BYD has a bad reputation on Weibo and headlines, you will definitely be ridiculed by the crowd. After the blade battery came out, BYD increased its "word-of-mouth marketing". Obviously, the pure electric car industry is not yet mature, and there will definitely be various problems, but they just don’t admit it. As long as they say that BYD Auto has problems, they will be slandered as a foreign slave who has been kneeling for a long time, and they will be attacked by groups. Brands under attack.

Tesla is different. Starting from the high-end, the first Tesla car definitely gave consumers an experience that exceeded expectations, forming a good reputation, that is, a positive response, Musk and SpaceX bonus. Some brainless fans brag that Musk's rocket can go to the sky, but his car can't be built well?

There seems to be nothing wrong with this sentence. Even the domestic aerospace department admits that SpaceX is awesome, but the technology of rockets and pure electric vehicles has a fart connection. If this can be connected, building a large aircraft is not much more difficult than building a car. Can Airbus and Boeing dominate the world?

Tesla used to be awesome, but with the continuous advancement of technology in this industry, the advantages of the domestic industrial chain are becoming more and more star. Although I dare not say that BYD will definitely surpass Tesla in the field of pure electric vehicles, there must be companies in China that can do it. With the addition of automatic driving, the situation is not obvious. Google, Baidu and many companies have not entered the game, so they can only guess wildly, which is meaningless.

Most consumers don't have long-term memories of things that don't concern them. BYD has hired a navy, and Tesla may have brain-dead fans, which can only affect it for a period of time, and the market will eventually return to rationality.

If only the domestic market is considered, the patriotic marketing of Qiancheng Motors in a few years should be the easiest and most trouble-free option with a very high success rate. Does Kequli have a choice? Honor was a multinational company from the very beginning, and it already has a strong reputation. Now that it gives up its brand advantage and starts from the low end and looks up to Tesla's BBA, it will become a second-hand product.

Qu Li's only concern is: Will someone say that he has been imitating Musk all his life, building cars and rockets...

Probably not, Qu Li, Jumei, and Honor mobile phone are serial entrepreneurs who are more awesome than Musk. Perhaps he should be more concerned about letting consumers form an almost religious brand belief like the iPhone.

This idea is good, but the road has to be taken step by step. The electronic control of pure electric vehicles is not yet mature, but executives such as Lei Jun, Li Yinan, Zhang Yaqin, including Chen Jingqiu, who saw hope, agreed to increase the investment in Qiancheng Automobile. put in.

"We want to increase the shareholding ratio to more than 51%." Chen Jingqiu said, he finally understood what product iteration is in Glory, and knew that pure electric vehicles can move through continuous iteration and progress.

"Honor's most advanced technology can be integrated into the car."

"The car-machine system is a big problem..."

The infotainment system of Qiancheng pure electric vehicles is Kunlun KOS, and the bottom layer related to power control uses a real-time operating system, which can be regarded as the microkernel mentioned by Chrysanthemum Factory. Currently, the most used by international brands is the QNX system acquired by BlackBerry. Of course, Honor cannot be used. This system is not open source, and it is not suitable for pure electric vehicles, let alone future automatic driving.

Zhang Yaqin will shoulder the heavy responsibility in this regard, developing a KOS and microkernel system suitable for Qiancheng Automobile. Due to heavy work tasks, Zhang Yaqin lost weight after coming to Glory.

Zhang Yaqin spent too much energy on optimizing the Android system in the AOSP open source project. The Honor G4 released this time, the operating system was renamed KOS again. Because Honor has made a lot of contributions to AOSP and applied for various patents, such as sliding down the notification bar to view weather and information, various sliding gestures on the full screen, fingerprint and retina unlocking, etc. Let them try all the functions that Qu Li can think of, even if they cannot be mass-produced temporarily, they must apply for a patent, and then they will be able to play a role in both defense and offense.

When these things are put together, the existing team is not enough. In 2010, there were definitely not many programmers who could develop operating systems in China, at least much less than 22 years later, so some tasks have to be arranged with the Glory team in Silicon Valley. To be responsible, you have to recruit people from major colleges and universities for training.

Fortunately, there is Zhang Yaqin. He is a genius with a good resume and can hold the stage. Just like in martial arts fantasy novels, it is difficult for a school to survive without top masters. Zhang Yaqin is a living sign, and the height of an Internet company's CTO can be determined. The technical ceiling of this enterprise.

In the later stage of enterprise competition, it is the competition of talent teams. The average salary of Glory is slightly higher than that of Chrysanthemum Factory, and Jumei is at the same level as Baidu, Ahri and Goose Factory. In the long run, the income of Jumei employees will not be lower than that of Chrysanthemum Factory. With generous remuneration and great development prospects, Glory Jumei is very attractive in this year's school recruitment.

The Beijin Research Institute of Qiancheng Automobile is also recruiting people, and it will be put together with the Honor Automobile Department. It feels a bit tricky, but the best talents are really needed to build pure electric vehicles. Qiancheng Auto put together seven or eight thousand 18650 batteries this time, while BYD only has one or two hundred square battery packs. The difficulty of battery electronic control is not in the same order.

The 18650 battery used by Qiancheng Automobile is a transition. Let’s practice the technology. Obviously, the square battery and the cylindrical battery have their own advantages and disadvantages, and the difficulty of electronic control is very different. Why choose the more difficult and not necessarily the correct way?

To put it simply, Qiancheng’s pure electric car produced with 18650 batteries is used to train the team, accumulate technology, brag to the outside world, and enhance the confidence of all parties. It will definitely not be mass-produced. After further optimization, we will see if it can reach sales. Ask, let's talk about it later.

After Honor acquires more than 51% of the shares of Qiancheng Motors, it will work together to create a truly subversive pure electric vehicle that can be mass-produced, from the smart cockpit, ternary lithium power battery to the production line dedicated to pure electric vehicles.

After Lei Jun went to the United States, Qu Li didn't know what he was busy with. He felt like he was tossing around every day. The exterior design of Qiancheng's car didn't meet his requirements. It's not that there are excellent domestic car designers. If you can't hire a big cow, and it's too late to train yourself, what should you do?

We had to use our money-making ability again, and invited an independent European car design team to participate in the design. Anyway, the European Union is in the European debt crisis, and the rich domestic auto companies can become their uncles.