Reborn Entrepreneurial Giant

No one expected that under the impact of the iPhone 4, and facing the strong impact of Nokia and Samsung, Honor, which had already been declining, would reverse the trend in the second half of the year.

Nokia made a hasty transformation, and the sales of its flagship phones were not as good as those of the Honor Magic and Mate series, but Samsung finally made an effort on Android phones. Before the release of the Honor Magic Phone, Samsung launched the Galaxy S, which was more expensive than the iPhone 4. This mobile phone combines the advantages of Honor and iPhone in terms of process design, and has its own innovation. It uses an AMOLED screen, and its sales volume exceeds that of Magic.

So, it’s not that Samsung doesn’t have AMOLED screens, but it’s just that they don’t want to sell to HTC or Honor. Fortunately, what Qu Li always wants is a retina screen.

Before the release of Honor G4, an organization made a ranking of the top ten best-selling mobile phones in the world. iPhone 4 topped the list, followed by Honor G3, then Nokia's low-end models, and then Galaxy S, followed by the other two models of Honor.

Among them, the highest price is the Galaxy S, which sells for nearly $1,000 bare metal, far exceeding the $599 price of Apple and Honor, so that it sold 1 million units in more than 70 days after its launch.

Now the world recognizes that iPhone and Honor are the two leaders in the smartphone market, and each has its own advantages. The channel advantages of Nokia and Samsung are gradually being disintegrated. iPhone 4 sold 1 million units on the first day of its launch, and Honor G4 sold 1 million units on the first day of its launch, so that this standard was ridiculed as a sign of hot sales of mobile phones.

Honor is also selling a wireless router priced at US$69.9 and a single US$9.9, which can set up wireless WiFi on a networked computer, and can also be a portable WiFi with a USB wireless network card. The unlimited router soft sister coin is priced at 499 yuan, and a single one is 69 yuan. However, there will be a three-day promotion on the market, and you will get free WiFi when you buy a router.

Selling routers can make money, but portable WiFi is to solve the problem of data transmission between PCs and mobile phones, and to gain a certain advantage in Microsoft's patent licensing negotiations, not to make money. So Mr. Lei, the president of the Americas of Honor, took turns to brag on the stage, bragging about the significance of portable WiFi, with which you can transfer data with PCs without data cables...

It’s a pity that 365 is a company that still has innovative capabilities. Occasionally, there are explosive models. Portable WiFi is a typical representative of them, with excellent quality and performance. It sold 10 million units in a few months that year, which was considered a hit. Later, wireless routers became popular, and PCs and mobile phones can communicate with each other. Although portable WiFi is no longer needed, it can be used as a wireless network card for PCs, which is more stable and easy to use than professional ones.

Honor's router uses Spreadtrum's chip, and its performance can only be said to have reached the mainstream level, but its scalability is very good. It is another niche black technology product, very beautiful.

The reason why mobile phones can sell 1 million units is because they can be bought by major operators around the world, but the sales channels for products such as routers, self-balancing vehicles, and drones are much smaller, mainly in Honor direct stores, authorized stores, and online stores. , as well as chain retail channels such as Best Buy. Therefore, the sales data is not good. In three days, only 1 million sets of Honor routers were sold worldwide. Self-balancing vehicles, drones, etc. are niche among the niche, with a price of more than 1,000 US dollars, and not many sold, with no more than 100,000 sets worldwide, and sales of less than 100 million US dollars.

The iPhone adheres to the boutique strategy, and Honor expands its product line. The different choices of the two companies have aroused many discussions in domestic and foreign media. Is there really a market for self-balancing vehicles and consumer drones? The answer is no. Then why did Honor develop these products? Because of Qu Li's self-willedness, is he just messing around when he has money?

There is also a bold analysis by a well-known financial expert: "From the selection of Honor's spokesperson, promotion methods, to store design, they are all very distinctive and have a very distinctive personality. Maybe Qu Li didn't want to expand the drone and self-balancing car market. Part of the glory brand promotion..."

Unexpectedly, this analysis aroused the approval of many people. Some people asked Glory executives this question, but no one gave a definite answer. However, the media is not a vegetarian. They quickly discovered that the self-balancing vehicles, drones and action cameras were only sold in limited channels. This further confirms Da Zhiming's judgment, "Glory is not for selling products, but for selling style."

There are also quite a few people on Twitter complaining about Honor, thinking that Honor mobile phones are not doing their job properly, it is better to do a good job in the product, and the Honor G4 has almost no innovation.

However, complaints about the lack of innovation of the G4 were soon slapped in the face. After the adjustment of the Pentax camera, the camera capability of the G4 mobile phone has been greatly improved, surpassing the iPhone 4.

Dongying Pentax camera became popular in an instant, and once again became the focus of media attention. The last time it was noticed, I don’t know when it was. Honor has personal surprises and surprises again and again.

Many domestic smartphone entrepreneurs roared in a low voice: "Damn you big dog!" Can you do whatever you want with money?

Probably, Apple’s lack of communications patents is much more serious than Honor’s. It’s not that they haven’t talked to big companies about licensing. The main reason is that Honor has been preparing for several years in advance. It has not been able to support it these years, and has bought many patents by chance. Simply put, it has invested more resources and funds than Apple.

No way, to participate in international competition, patent issues are unavoidable. Since the G2 hit the market, Honor has had patent lawsuits every year. As for Apple, although it has accumulated operating system patents, even the American media knows about it. Well, it's a fact that Apple's communications patents are not as good as Honor's, but even if they dare to launch a patent war, it's different when someone is behind it.

Don’t worry, Microsoft has not yet signed a patent licensing agreement with Honor. When the two companies reach a mobile operating system procurement contract, a patent exchange and licensing agreement, they can give Apple a bottom line. No company in the world has accumulated patents on operating systems. It should be an indisputable fact that it can surpass Microsoft.

"Our legal team in the United States said they are very confident that the court will ban the sale of iPhone 3GS..." Lei Jun

Qu Li reminded Lei Jun again: "Let the lawyers pay attention to the rhythm, we are defending and counterattacking, and we cannot have the idea of ​​destroying the iPhone."

"Why? Apple is not so polite to us." Lei Jun didn't want to give up, and several lawyers repeatedly persuaded him to give him confidence.

Apple sued Honor for patent infringement involving Google, and the progress was slow; however, Honor sued Apple for patent infringement, and they had almost no room to argue. Guanhai directly cheated and vetoed the penalty of banning the sale of iPhones in the United States on the grounds that "the website cannot say".

"Apple is a very good company!" Qu Li gave his explanation

"What does it mean?"

"If Apple and Microsoft want to ban the sale of Honor phones in China, do you think the public..."

"..." Lei Jun was speechless

"Let's say that our patents are all defensive in nature, and we want to work with Apple to promote the development of the smartphone industry and the mobile Internet..." Of course Qu Li is not a "Holy Mother" who can't fight back or scold, but since he knows it will be destroyed Not losing competitors, being a "Mother" like Musk can promote the development of the company, and he doesn't mind pretending.