Reborn Entrepreneurial Giant

Qiancheng Motors announced its financial report, selling 72,000 vehicles with a sales value of 8.6 billion, nearly double the growth in 2009. Such a result is not bad in any case, but it is a rare loss-making company.

In 2010, the annual growth rate of the automobile industry was 32.37%, and the whole industry exploded. In 2010, when it was generally profitable, the loss of Qiancheng Automobile was rare. But Quli still rewarded the marketing department generously in Qiancheng Motors.

Xia Mingfei from the marketing department received a million-level cash reward, and He Qicheng also received hundreds of thousands of rewards. The manufacturing department he was in charge of did everything they could do last year, and quality control did not lose points.

Only the design department gets high wages and low rewards, which encourages them to do their job well and not to test the market too much. In the forward R\u0026D process of a car, the market positioning, cost and needs of a car are thought out before development, and what the design department has to do is to "make dreams come true."

But Qiancheng Automobile suffered a huge loss of 300 million yuan, and the company rewarded more than 10 million yuan, which still attracted many financial media reports, "Are there any companies as irresponsible as you? This is not a scam of investors' money."

There is also a negative impact of two consecutive years of losses. Listed companies will add two letters ST before the A-share code, which means special treatment. The stock increase is only 5% per day. After that, audited financial reports must be submitted every six months to increase the company's profit. audit costs.

"There is such a thing?" Qu Li woke up like a dream, "Is there no other way?"

"You don't let the company make fake accounts, you have to follow international standards."

"Well, you are right about this matter. It takes a long time for a person and a company to establish credit, but it takes an instant to destroy credit. We have no way to reduce losses..."

"Qiancheng Automobile has too much debt. You borrowed 1 billion yuan in one breath. The company's debt ratio has remained high for a long time, and the annual interest expense exceeds 100 million yuan..."

"Made, I'm careless, how can Jumei be fine?"

"You're listed on Nasdaq."

"Is it difficult for listed companies to make profits?" Qu Li still had a chance

"If there is no change, it will be very difficult to make a profit this year..." Chief Financial Officer

"Hey! We can only wait for the success or failure of Honor's listing..." Qu Li sighed

"Is it not affected by the failure of the listing?"

"We just raised $3.5 billion, so there's no shortage of money."

"Then why go public?"

"This is a strategic need to enrich the shareholder structure of the board of directors." Qu Li will fly to Beijin in a few days to form the board of glory, which is another game.

The stocks were treated specially, and the decision was questioned. Qu Li was very upset, and fired on Weibo: "A pile of A-shares of junk companies can't accommodate serious companies. What happened to losing money for two consecutive years? If Jumei didn't buy Google Zhongying, I don’t know how many years we will lose in a row, we choose strategic losses for the development of the enterprise, who are we sorry for?”

"A-shares should crack down on listed companies with false information disclosure, increase the transparency of companies, and leave the rest to investors to choose, not in the name of protection..."

Qu Li's bold and fierce speech on Weibo quickly aroused widespread discussion. The target was directed at a supervisory committee of the A shares. Why is Qu Li very bold? Because everyone knows that the court is always right. If you see something wrong Yes, it must be that your structure is not high enough.

There are also people who take the opportunity to fish in troubled waters, stir up trouble, and divert conflicts, which makes people very depressed. Originally, I wanted to scold those flirtatious people who are in the heat, continuous losses are nothing, and positive free cash flow is the last word, but after looking at Qiancheng Automobile, it is typical to make money and make ends meet. Had to pretend to be deaf and dumb, when nothing happened.

Now that we know there is a problem with Qiancheng Automobile, we naturally have to find a way to solve it. The term cost reduction and efficiency increase is suitable for most scenarios, including Qiancheng Automobile at this time.

Qu Li is used to extravagance. The salary for the design department is at the same level as that of SAIC GAC, but the overall quality of the employees is not necessarily the same. It means that the money given exceeds their ability. This is not counting the Beijin Automobile Research Institute. There is glory there. company subsidies.

"The salary must not be lowered." Although Qu Li is unreliable, he is not stupid. Basically, the salary can only be increased but not reduced. It is acceptable to make money 996, but if you lower your salary, hehe, I will not serve you anymore.

"Do you want to reduce the investment in engine research and development?" the financial director

"The impact of the European debt crisis is getting bigger and bigger. They can't open the pot there. Not only can they not drop it, let them send more elite soldiers to help us train more people..."

"That will increase investment." The chief financial officer frowned and said

"In the past, you could buy one steamed bun for one yuan, but now you can buy two steamed buns for one yuan. When we grow up, we can eat four. Do you want to eat it?"

"..." The chief financial officer really wanted to say that after eating, he might not have the money to buy steamed stuffed buns, but the people all over the country know that Glory is a local tyrant, and it is the most profitable private enterprise in the country, not one of them.

Continue to discuss where you can save and where you can’t. It is necessary to reduce management costs. Qiancheng Motors has become a private company, and many idlers have been arranged for Cheetah Motors, so the cost will naturally be reduced a lot.

"We still have to find a way from the supply chain, including the purchase of advanced equipment..."

Another disadvantage of Qu Li is that he wants to be "leading" in everything. The car factory just wants to build the best in the world, without any consideration of whether it is suitable or not.

Lu Tao, He Qicheng and the Chief Financial Officer all objected to him buying only expensive ones and not the right ones, so let’s change it. Qu Li is still easy to talk about. He believes in numbers, and real financial reports can reflect many problems.

Seeing that the cost of nearly 100 million has been reduced, the chief financial officer breathed a sigh of relief and continued to optimize. Qiancheng CS6 is selling well, and the production capacity has increased. With the increase in purchase volume, the cost will inevitably decrease, but if it fails to meet his requirements, it will definitely punish the supplier. Make some adjustments, including but not limited to the use of non-Qiancheng and Changfeng supporting enterprises.

Qu Li also doesn’t like companies that produce everything by themselves. They say they can control quality and reduce costs, but Toyota’s lessons learned from the past. After the next change, it has been too late to transform, and it has fallen into an innovator’s dilemma. It has nothing to do with supporting companies. , who will believe it?

Continue to use BYD as an example, uh, it won’t be sprayed. Regardless of you, the sales volume of Biyadi Automobile in 21 years was 730,000 vehicles, and the sales volume in 2022 reached 1.86 million vehicles. Under the background of the outbreak of production capacity, should the employees of the entire supply chain be increased by half? Is the training urgent?

In fact, BYD only has 260,000 employees in 2021, and it will exceed 500,000 by 2022. It is said that it will exceed 650,000 by the end of the year. With so many newcomers, can they really strictly control quality? With this ability, their manufacturing capacity and management level have definitely reached or even surpassed Toyota's level.

He Qicheng has something to say. Qu Li's request is too outrageous. How can it be possible to guarantee the quality and lower the price.

Qu Li refused to accept it. I didn’t ask you to have speed, so why can’t you do it? You think I’ve learned nothing about supply chain management. You think how Apple and Honor control costs. Then spend money to help supply chain companies improve their competitiveness, including not limited to information transformation, technology upgrades, assisting them to improve their supply chains, and purchase raw materials...

I would like to praise the CEO of Apple again. Although they are definitely not doing good deeds, under Cook's high and strict standards, the improvement of the comprehensive capabilities of fruit chain enterprises is all-round.