Reborn Entrepreneurial Giant

I didn’t want to take care of things at first, but I was stimulated by Fancl. This negative case always reminded him: “Jumei must pay attention to supply chain management and quality control, and don’t do things beyond our ability, such as daily life group buying... "

Accidentally went wrong again, group buying is too popular in China, and the battle of thousands of regiments has already started. Goose Factory has its own QO group, and cooperated with Groupon to establish Gaopeng.com; Ali has long had physical group purchases every day special sale, life group purchase Koubei; Baidu has established group purchase navigation to aggregate resources from various companies; Others include Lashou, 24 Coupons, Nuomi, Manzuo, and of course Meituan under Weibo and Wang Xing.

Although Qu Li did not object to Wang Xing’s group buying, his idea of ​​starting a new business was attacked by other shareholders, and the founders were also not allowed to do whatever they wanted, so now it is Weibo’s Meituan. When financing is needed now, Wang Xing thought of Jumei, which insists on not doing daily group buying.

Jumei is rich now. Wang Yunliang, the president of Shopee, joined the Twitter board of directors. It is reasonable for Jumei to invest in domestic Twitter. No one objects. Qu Li doesn't need to worry about the specific price, it's something Lu Qi and the CFO need to consider.

Twitter has nearly 200 million users, and Weibo has more than 100 million users. Unfortunately, the two platforms have almost the same number of users, but the value of users is different. Users in European and American countries are more valuable.

Qu Li was envious when he saw it. These two platforms have strong public opinion value, but he has been involved in too many fields, and he is really too busy. He handed over the travel and accommodation business to Gu Ge who is in charge of Lin Bing. There is really no way to do well in Weibo in his hands. No one thinks that with a good idea, one will be able to do something well, right? Will not.

Qu Li did not ask about the investment in Weibo Meituan. He continued to talk about supply chain and quality control management. Quality control is relatively easy. The level of domestic production management can be high or low, depending on your needs. Make quick money and maintain quality at a high level.

Jumei's supply chain management is systematic and must be linked with Jumei Logistics.

An obvious fact is that Jumei Logistics cannot compete with social express delivery for low-priced non-standard products such as daily necessities and clothing, which is why Juhuasuan is open to express companies such as Sitong Yida. Jumei Logistics takes warehousing as its core, while SF Express and Sitong Yida take transshipment as its core. Although the forms presented to consumers are similar, their internal core competitiveness is quite different.

Because of this difference, Jumei Logistics can provide customers with a complete set of "integrated supply chain logistics services" such as warehousing, transportation, distribution, installation, and after-sales. The proportion of total retail sales of consumer goods is less than 25%.

What do you mean by saying so much? Of course, it is Qu Li who is promoting the open platform of Jumei Logistics to expand the scope of services, from e-commerce retail to offline entities.

What's the point of doing this? Not long after Goudong Logistics opened to the outside world, the proportion of external customer revenue reached 7% of the cost, and the gross profit increased significantly. In more popular terms, it made more money.

"Jumei Logistics should take reducing the cost of socialized logistics as its mission. Only by facing the most difficult challenges can we form the strongest competitiveness."

"The e-commerce market is still growing at a high speed. It is enough for Jumei to achieve the industry average level. Wait until the domestic Internet demographic dividend is exhausted, and the bayonet will see blood."

"We say that the key to personal success lies in delayed gratification. As for consumers, their requirements for the platform will become higher and higher. In the future, gradually increasing the proportion of Jumei Logistics in platform services can bring surprises to consumers. Now actively shrink The advantage allows us to see more clearly the gap between Jumeijuhuasuan and Taobao Tianmao.”

"Jumei Logistics is a sharp weapon that we can use at any time. Hanging it above our heads can bring enough oppression to Ahri, forcing them to disperse their energy and increase logistics investment. We will take this opportunity to narrow the gap in operating capabilities between the two parties... "

"Openness, only thorough opening, let us grow in the storm..."

Qu Li once again made a very risky decision in Jumei. Except for the Jumei platform, self-operated 3C digital home appliances, other fast-moving consumer products, clothing, home furnishing, and daily chemicals are not guaranteed to use Jumei Logistics. Riyue Fenghua enjoys the same treatment as external customers.

To put it simply, it is to implement a certain degree of external customer priority. For example, brands that rely on online channels such as Coarse Grain Mobile provide them with a full range of logistics services. From factories, logistics warehouses to consumers, all do not need brand supermarkets. Heart, including after-sales pick-up.

The efficiency of most of the self-owned logistics of domestic enterprises is not as good as that of third-party logistics. The information advantage of Jumei Logistics is very obvious. The warehouse network and distribution network all over the country are their advantages. Qu Li is not at all worried about whether Jumei Logistics can attract large external customers.

Seeing Qu Li strongly intervening in Jumei Logistics, Lu Qi watched silently without any objection. Quli’s approach can reduce the loss scale of Jumei Logistics. As for whether Juhuasuan’s lack of Jumei’s bonus will cause the loss of users, the answer is yes, but doing so can also verify the role of prices, and verify Quli’s products and prices. Is the guiding ideology of the three elements of service and service correct?

Of course, Qu Li didn't want to compete with Lu Qi for power and profit. There was no need for that. He was sure that Taobao Tianmao would be caught in a huge turmoil, which was inevitable. If so, their sensitivity to the outside world would inevitably decrease. The odds will increase...

In history, the October siege of Taobao caused a lot of uproar. It is reasonable to say that it was not affected by the Alipay incident. However, business operations have always affected the whole body. It does not mean that there is no direct causal relationship.

Naturally, the big move of Jumei Logistics’ open platform cannot be hidden from competitors. Some people appreciate Qu Li’s courage, but others naturally look down on them. Strong, what does it mean? Pigs will be blown up in the wind!

Qu Li, who has been tossing in the Jumei supply chain for a long time, appeared in Xiangyun. During Lai Shixian's leadership, Xiangyun's offline revenue accounted for more than 20%, but the inventory rose sharply, and the revenue growth declined significantly. In 2010, the revenue did not double. Only 6 billion, about the same as Anta, whose total revenue in 2010 was 7.4 billion.

Lai Shixian's intention to prove himself is very obvious, but there are problems that cannot be ignored: "How many years do you think this high growth of the industry can last?"

"Do you think the inventory level of your peers is high?"

"Do you think Xiangyun's brand influence has increased?"

Qu Li asked three consecutive questions, which made Lai Shixian a little confused. This is due to Qu Li's later impression that expensive brands are getting more and more expensive, and cheap ones are really cheap. The role of big brands in consumers' shopping decision On the contrary, the popularity of Adidas has been strengthened. If you don't believe me, look at the market value of Adidas Nike.