Reborn Entrepreneurial Giant

As a start-up company, Honor has achieved today's success with the explosion of the smartphone industry, but Qu Li himself does not believe that there is no problem. When any company is forced to increase its production capacity, it will actually encounter the problem of quality decline. This is common sense.

There is a gap between Honor’s quality and after-sales service compared to Apple’s IPhone, and it has begun to show. To solve these problems requires a lot of time and energy. In China, it also involves pricing. In general, it is a problem of refined management.

The price of Honor G4Plus is lower than that of IPhone 4, and many ordinary consumers infer that Honor is a smartphone brand second only to IPhone.

"So the price of Honor G5 in China will definitely rise, and it will remain in the same price range as the new iPhone." Qu Li said these things in an exclusive interview with the media in Beijin, feeling a little helpless. In the market competition, he wanted to be a good person instead. immoral.

This time he was interviewed by China Entrepreneur Magazine. The president of this magazine changed, and he contacted Qu Li through many connections. This time it was a reconciliation. He did not dare to escalate personal conflicts to organizational conflicts.

The background of Entrepreneur magazine is very deep. The reason why he insisted on interviewing Qu Li is not easy. He is an entrepreneur who is active in the topic of public opinion and cannot be bypassed.

In the interview, he talked in detail about some of the situations Glory encountered, his future development expectations, and his personal choices. For example, the sales of Honor mobile phones exceeded 100 million units within two years, and exceeded 200 million units within five years. Domestic sales accounted for nearly 30%, and R\u0026D investment...

Although the reporter felt that Qu Li was bragging, he held back and did not refute.

"Honor is definitely focusing on consumer electronics products. I am very optimistic about electric vehicles, but we must also face up to the difficulty and need a long period of cultivation..."

"We speculate that the global smartphone market will enter the stock competition market in five years, and the competition in mobile phones will become very fierce in 10 years. At that time, electric vehicles may become our new profit growth point."

"That means Honor will end up making cars in five years, right?" the reporter asked.

"No, providing solutions for other brands is also in our choice. There are still too many unknowns in this industry. It is impossible for us to make a decision in advance now."

Qu Li won’t say much about the operating system, chips, etc. Innovative businesses such as drones, well, the price is inflated and the price/performance ratio is low. It’s a big toy, and no one cares.

"Honor's product line is becoming more and more complicated. Will you give up on those that don't sell well, such as laptops and routers?"

"I have to ask Lei Jun about this, I don't really care..." Qu Li will not give up. Honor sells wireless routers and wireless WiFi to meet Microsoft's patent requirements, such as the related patents related to connecting Windows system computers through USB ports for management. It’s really urgent, the Honor mobile phone only supports Macos and Linux, and if you use Windows, you can only be on the same LAN...

Microsoft and Honor will reach a global strategic cooperation and jointly develop the Windows Phone system. This news will be announced after the launch of Honor. The mate series mobile phones will adopt the latest Windows Phone 7.5 system, opening up the connection between mobile phones and PCs.

As for the design style, it's hard to convince Microsoft that it's still the tile style. There are people in Honor who like this design, but Qu Li really can't appreciate it, so he has no objection. Let him go, cannon fodder is cannon fodder. Magic failed once, and mate failed again. Could it be that we can only use sub-brands.

"You want to control the company without getting involved in specific operations. How do you position yourself in Jumei and Glory?"

"I want control because I want to strike a balance between long-term interests and short-term interests. If there is only the smartphone business, I think the market value of Honor can reach US$5,000, but with the electric vehicle business, it can reach US$1 trillion. It's also possible..."

"The market value is one trillion dollars, are you sure?"

"You wait until the sales of Honor mobile phones reach 200 million before questioning." Qu Li has this confidence. Investors have long recognized that they have the ability to sell 200 million units. Assuming that the unit price was around $500 at that time, there would be $100 billion in sales, $10 billion in net profit. A price-earnings ratio of 10 times has a market value of US$100 billion.

The sales of Honor G4Plus did not fall below 200,000 units a day. According to the current hot sales period of a new phone for about half a year, it is normal for G4Plus to sell for 30 million. Don’t forget that Honor still has G3, G4, and Mate three mobile phones on sale. The lowest price is 1999 yuan. The growth rate of the domestic smartphone market this year exceeds 100%...

"We also need to consider the background of global quantitative easing." Qu Li added that he felt that the market value of Honor mobile phones would not reach 500 billion U.S. dollars even if they sold 200 million units. Ma De, it seems that the only trick is to increase the price.

This reporter is easy to talk, so he continued to return to the previous topic, and asked about Qu Li's position in the company, Qu Li thought for a moment, in order not to overturn his car, he didn't brag.

"I played the same role in Jumei and Glory, that is empowerment..."

"What is empowerment?"

"This is a term empower in management. Its original meaning is empowerment, but it is not enough to describe my position. Empowerment is to give greater possibilities to do things..."

Then there is the popularization of Quli's management philosophy, from the first principle, middle office to empowerment, and the basis of all these existence: corporate culture and values.

"Imagination and creativity are my strengths, but my disadvantages are obvious. I don't know technology and don't understand management. Under normal circumstances, I should find honest and responsible employees, so you won't come to interview me today..."

The reporter smiled awkwardly and understood what Qu Li meant.

"But I still want to find a partner who is better than me..."

"Aren't you afraid of losing control of the company?" The reporter took the opportunity to ask

"Of course I'm afraid, but it's useless. The chief designer told us that only development is the last word. I can't make Jumei a market value of 20 billion US dollars alone..." Qu Li thought about it carefully, and there is no problem with this sentence .

"But you got super voting rights this year..."

"Struggling for power and profit is human nature. To develop a company, our partners need to be sensitive to the outside world, so we must limit this nature, so we have our current management system, corporate culture and values..."

"It seems...not enough."

"The corporate culture of Jumei Glory not only limits my power, but also limits others. Only by constantly proving one's ability can you gain the trust of others..." Qu Li

"Have you proved your ability?" The reporter still didn't understand

"What do you think?" Qu Li smiled lightly

The reporter thinks of Facebook, Shopee group buying and Xiangyun; thinks of Honor's single-product explosion strategy, supply chain enterprise support plan...

Hearing this, the reporter was in awe and finally had a clearer understanding of Qu Li's personal image. It is not easy for such a frank boy to be what he is today. Once he makes a mistake, Jumei Glory may not be what it is today. Qu Li Li could lose control.

I can't hold back today