Reborn Entrepreneurial Giant

Although the future geometry is comparable to the Tesla Model S, it is considered the top electric car in the world, but this is just glory and future bragging. The leaders of Hunan Province do not understand. Effect.

"It seems that they don't really care about the future." Qu Li was depressed

"The leader's vision is limited, and those who don't know the future are excellent." Lu Tao

"It is the responsibility of our company to let consumers understand the excellence of our products." Qu Li didn't want to shirk responsibility. He actually couldn't understand Tesla's practice of not advertising. The information age does not mean that everyone knows everything. , On the contrary, various prejudices will be formed because of the information cocoon room. How can you let consumers know that your products are excellent without paying?

"So are we going to increase our advertising efforts?"

"Is it necessary now?" Qu Li asked back

Lu Tao thought about it for a while, and felt that there was no need for this. Qiancheng CS6 is almost in full production, and the pre-sale of Qiancheng CS8 is very good. There is an endless stream of users from several Honor flagship stores in China to experience the future geometry. Extremely high, there are people discussing future geometry everywhere in professional automobile forums such as Autohome, and there is really no shortage of traffic.

Qu Li's strategy is very simple. Now the conditions for mass production of Qiancheng Geometry are not mature, even the product itself is not very mature, and if you want to do a good job of publicity, then use the "public beta" mode and assign Qiancheng Geometry prototype cars to Qiancheng's self-operated store and Honor flagship store allow consumers to experience while collecting various bugs, soliciting various opinions, and then making improvements.

The current Qiancheng Geometry will definitely be different from the mass-produced model at the end of the year. It is hard to say how much actual effect it will have. After all, few car companies do this, but if Qiancheng Geometry succeeds, this is the result of "Internet thinking" Ah, what a legend.

With the support of Quli and Glory, Qiancheng Motors has no shortage of traffic, and this part of young consumers on the Internet happens to be the target customers of Qiancheng Motors. They are young and fashionable, pursuing cost-effectiveness, and have a sense of technology...

"Pay more attention to collecting overseas media's evaluation of Future Geometry, we want to export to domestic sales..." Qu Li is not stupid, knowing that at this time, the positive evaluation of Waiguo people is highly respected in China. This is a marketing shortcut, of course he wants try.

"This method is good." Lu Tao nodded

All marketing is subject to change with the times. Times change and the world changes. One trick is popular all over the world. It is not suitable for rapidly changing industries, such as smartphones and the newly developed electric vehicle industry.

The business strategy of Qiancheng Automobile has been borrowed from Tesla, but it is different. It is likely true that Tesla does not spend money on advertising, but it is hard to say how long it will last. It is very powerful that the influence of Musk’s “Mars” persona can cover one-tenth of the world’s people. There is a lack of advertising and marketing. And brand maintenance, coupled with the smearing of competitors, the downward pressure on the global economy has increased, and Tesla's marketing value brought by Musk's personal brand may soon reach its limit. To make an unreliable prediction, before 2025, Tesla should advertise in major markets, unless Musk falls into path dependence and cannot extricate himself.

Qu Li really wanted to learn from Musk, but he knew the value of the household registration book. In order to avoid the embarrassing situation of painting a tiger and not being a dog, he chose the moderate route, reducing the proportion of marketing expenses as much as possible, increasing investment in technology research and development, and relying on hard power type it out.

Fortunately, Qu Li has read a lot of information on this because of Tesla's success. Musk has mentioned his thinking in public. Qu Li didn't feel it at the time. Now that he has done it himself, he finally understands it.

For example, the battery life of an electric vehicle is not only related to the battery, but also to the weight of the car body. There is an unreliable study that shows that for every 10 kg of weight reduction in the car body, the battery life can be increased by 2.5 kilometers.

So how to reduce the weight of the car? There are generally three methods, replacing materials, innovative structures or innovative processes. For example, from stainless steel to aluminum alloy, CTC battery body integration speed and integrated die-casting technology. All these need to be solved by Qiancheng Automobile itself. Without money, it is really impossible to do so many innovations. Qu Li once again has the idea of ​​​​delisting, so that Qiancheng Automobile loses 1 billion 2 billion a year, and no one can blame him. Later, Wei Xiaoli lost tens of billions a year, and the company's stock price did not plummet. This is the gap.

Seeing that Glory quickly completed targeted financing, with a base of 2 billion, Qu Li finally couldn't help but criticize a supervisory committee on Weibo.

"Qiancheng Motors is doing major things that can subvert the entire industry, but the domestic capital market can't give enough help. Tesla's income is negligible. Its market value was twice that of Qiancheng Motors. The financing cost is lower. No one I thought it would be possible to reshape the entire auto industry with a billion or two billion dollars, but that's impossible..."

"Why is there such a gap? Is it because I am not as good as Musk, because the future is not as good as the Tesla Model S, because domestic investors are not as professional as Wall Street, or..."

"Qiancheng has built the best pure electric car in the world, but this is also due to Honor. Honor has already been listed. It is impossible to sacrifice one's own interests for a long time to help Qiancheng Auto grow. But the status of an A-share listed company not only did not help me. , but become a kind of bondage.”

"Qiancheng Motors will definitely lose money this year. It's hard to say next year. Looking at the sales of Qiancheng CS8 and Qiancheng Geometry, I can only do my best. I sincerely hope that the domestic capital market can become more mature and give more respect to such excellent companies as Qiancheng Motors."

"The above does not constitute investment advice, because Qiancheng Motor does not have many choices, and we have nowhere to go except to become great!"

"There are a lot of complaints, forget it, let's not talk about it."

Qu Li’s series of complaints are a bit inexplicable. Many people think that the stock price of Qiancheng is too low. The scale of targeted financing this time did not meet expectations, which disappointed Qu Li. Some people think that Qiancheng Auto should not be ST, and some people think...

As a result, the leader of a supervisory committee personally called him: "If you have any ideas, you can directly contact me, there is no need to make a fuss..."

Although Qu Li felt that a supervisor was no better than the Football Association, he represented a certain group after all, so what could he say? It's best not to make a sound.

The leaders of Xingsha in Hunan Province also came to understand the situation. Unfortunately, Qiancheng Motor lacks money, people, time, and industrial chain support. It lacks everything, but no one can help him. At this time, BYD only has a lithium iron phosphate power battery that is worthy of praise. Other technologies are really not good, and there are few pioneering companies in China.

"Don't make random guesses. The main reason is that the electric vehicle industry still has many difficulties waiting for us to overcome. Qiancheng Motors is walking alone, and many problems can only be solved by itself. It is somewhat lonely..." Qu Li explained on Weibo, Honor has formally contacted Motorola. Regardless of whether the acquisition succeeds or fails, Honor will have more restrictions on its support for electric vehicles.