Reborn Entrepreneurial Giant

"Business Weekly" soon published the interview about Qu Li, ordinary people would not read it, so he had to brag on Twitter to let more people see it.

Of course, Qu Li did this not to show off, but to enhance the brand influence of Honor and Jumei. Otherwise, under the impact of the iPhone's increasingly powerful product power, how will Honor phones handle themselves? Samsung mobile phones have screens, so is it true that Honor mobile phones only have the ability to take pictures?

In order to build more advantages, Qu Li met with the Unity team. The team leader happened to read an interview article about Qu Li in "Business Weekly", and indirectly knew what kind of person Qu Li was.

You said that without written and video interviews, how can top talents get to know Qu Li, Glory and Jumei, and how to reduce communication costs?

Musk's team has always had no shortage of top talents. For example, Jim Keller, the chip master who developed Apple's A-series chips and AMD's zen architecture, joined the Tesla team to develop self-driving chips for it. To some extent, Musk is not just Musk, he is like a banner that can recruit talents.

Qu Li has a similar effect now. He wants to build smart phones, and he succeeds. He wants to build electric cars, and he succeeds. His Jumei developed cloud computing very early, and it is still successful. Are visionary entrepreneurs attractive to talents?

Of course, Unity’s team chatted with Qu Li in the coffee shop for a whole afternoon. Qu Li talked about his vision, car design and autonomous driving services. As for the business model, of course it is a subscription system plus platform sharing... …

Why not Epic, because this company not only has Unreal Engine but also games, and can only be a shareholder but not a controlling shareholder, so there is a second choice, the Unity game engine, this company is more inclined to tools.

In fact, there is a game engine development company called Cocos in China, but it is better to buy them than to do it yourself. Honor is not short of money, but just wants more possibilities.

It is not difficult to acquire Unity, but it is a bit surprising. Is it possible to use Unity to develop games for the KOS system? Well, it seems possible. After all, popular games are negatively optimized for mobile phone companies that have not recharged. Well, not optimizing is the norm.

Qu Li was not required to be responsible for the subsequent acquisitions, so he went to the chip design center to discuss global development, division of labor and cooperation with Su Ma. The Honor chip team has branches in China, the United States, Israel, India, and the European Union. It uses global talent cooperation to fight against Qualcomm and Apple. AMD later developed the zen architecture, which is the model adopted.

The Chinese team must occupy a more important role, which must be reflected in organizational structure, staffing, and talent training. How to form a joint force after the personnel are dispersed? Su Ma's team in the United States is the core, and Qu Li wants to put the "core" team in the middle.

Of course, this is not achieved overnight. The chip development team of Chrysanthemum Factory has been working hard in China for many years, and it still uses the public version of the architecture. chip.

Honor was successfully listed, with a market value of 100 billion US dollars. More and more chip designers are willing to join Honor. This is the source of his confidence. It is also possible to acquire some start-up teams with leading technical strengths, and acquire people and companies together. If you have money, you will be willful.

The CEO of Honor North America is mainly responsible for marketing and brand marketing, and technical positions such as chip design are directly under the headquarters. Even in the United States, there are teams in several cities. The current management of Honor is a bit decentralized, and I don’t know whether it is good or bad.

The decentralized management of ByteDance is due to the fact that online collaborative office, including mobile Internet, has been popularized at that time. Now, use Google's collaborative office application?

No matter how difficult it is, diversification and decentralized management have been promoted in Glory, which means Context not Control: paying attention to the environment and situations, rather than controlling or intervening too much.

This is quite difficult to achieve. On the one hand, the Honor mobile phone is a high-quality line, and on the other hand, innovation must be encouraged. Many innovations cannot be used on mobile phones, so what should we do? Qu Li discussed this matter with the North American mobile phone development department. By the way, he mentioned the matter of Honor's acquisition of Motorola. If it fails, a dual-brand strategy may be launched.

What is the dual brand of Honor, the flagship machine uses a self-developed chip and a digital machine with an operating system, and there is a mate series that uses spare parts provided by a third-party company.

Soon Lei Jun came over, Qu Li decided whether to do something, Lei Jun decided how to do it, he and Chen Jingqiu will have more in-depth negotiations with Motorola's top management, and plan and adjust the organizational structure adjustment after the acquisition .

When Qu Li saw Lei Jun coming, he naturally didn't want to meddle in these nosy matters. Advanced management ideas need to be formed in the company's practice. In the previous life, he would not be obscured.

Leaving Glory, I went to Riot Games. From the results, I can see that Goose Factory’s game operation capabilities are among the top in China. Xishanju is just a younger brother, so there are many variables in the operation of League of Legends. Fortunately, the game development team is excellent, and Qu Li knows some Routine, there will be no problems in the short term, and they can only rely on themselves in the long run.

As a leader-type founder, Qu Li basically does not personally go out to solve the problems encountered in practice. He discusses with them at most and provides his own suggestions. He is responsible for the strategic direction and never compromises.

Therefore, although Tan Lijun complained about his acquisition of Shopify, thinking that it was a competition with Shopee, Qu Li refused to listen at all: "This matter is not negotiable." Tan Lijun choked on the rest of his words.

Honor's official website has started selling mobile phones, and Shopee has been greatly affected. It should be impossible to double this year's sales. It is understandable that Tan Lijun is anxious.

"What's the evaluation of Shopee in the United States?" Qu Li asked Tan. They used to be self-operated, but now they are open to domestic sellers and can take care of the logistics themselves. Many sellers send postal parcels directly. This method is very slow and has a high rate of lost items. Very high, for example, it takes about 15 working days for a small postal package from China to the United States.

You must know that by sea from China to the United States, it takes 15 days by express ship, and 30-40 days by slow ship. The speed of postal parcels can be imagined. This information is marked on the website, but consumers don't care about it, they blame the platform first.

"What about the quality of our products?" Qu Li continued to ask

There is a process for Shopee to open to domestic sellers. Now it gives priority to sellers on the Jumei platform, so the quality is guaranteed.

The biggest impact on Jumei Shopee is logistics and distribution. Now the best way is overseas warehouses, allowing domestic sellers to send goods to Jumei Logistics’ overseas warehouses in advance. After consumers place an order, they will be shipped from overseas warehouses, and it will be delivered in three to five days; they can also be shipped to Jumei. The logistics is in domestic warehouses, and then centralized delivery to overseas warehouses in various countries.

There are still many problems in the actual operation of Shopee. Tan Lijun has grasped various situations and told Qu Li one by one.

"Shopee pays attention to products and prices, but low prices are the priority, products are second, and services are third. We must leave a very clear impression on consumers..."

"There's also Google Shopping, where we pay for advertising..."

"Communicate well with them, and focus on the mobile terminal..."