Reborn Entrepreneurial Giant

Qiancheng CS8 is officially on sale, and it has also started online sales and attempts to pick up the car offline. However, there are not many supported cities and stores, and this has aroused extensive discussions in China. Regardless of the facts, it seems on the Internet that Qiancheng is the first company to do so.

At the same time, Future Geometry is launching online pre-sales. The original five pilot cities of Shanghai, Changchun, Shenzhen, Hangzhou, and Hefei have newly added Beijin, Yangcheng, and Xingsha. The national subsidy is 60,000, and the local subsidy is 60,000. After the subsidy, the domestic price of the new basic model of Qiancheng Geometry has dropped to 490,000, and the price of the high-end version has risen to 550,000, which is almost the same abroad.

After a year of hard work, the monthly production capacity of Qiancheng CS6 exceeded 10,000 units, and the monthly production capacity of Qiancheng CS8 reached 5,000 units. I thought that there would be no production capacity problems in the short term, but Qiancheng Geometry boasted too much. As the first company in the country and even the world Automobile companies that have mastered the "three electric core technologies" of electric vehicles have driven the sales of two fuel vehicles.

Of course, this has something to do with the reputation of Qiancheng CS6 in the past year. This is not a perfect car, but it has excellent quality control. A joint venture car that is often "touched" with more than 300,000 yuan does not lag behind in several key indicators. Highly cost-effective domestic SUV.

There is another very important reason. According to statistics from relevant departments, domestic car sales in 2011 were 10.123 million, a year-on-year increase of 6.6%; SUV sales were 1.594 million, a year-on-year increase of 20.2%. That is to say, the natural growth rate of Qiancheng CS6 is 20%. With the addition of Quli, Honor, and Qiancheng Geometry, it is logical to reach 100%. Therefore, the monthly sales volume of Qiancheng CS6 in June is close to 10,000.

Qiancheng CS8 officially started selling on July 1. By the time Quli returned to China, 10,000 units had been sold, and the stock was once again out of stock. When he opened Weibo, he saw a group of people commenting on his Weibo again, scolding him for hunger marketing.

"What do you think?"

"The current sales volume should be the release of the previous marketing, and it will gradually return to normal."

Qiancheng CS8 has been at the Yangcheng Auto Show for several months now. They have placed a lot of advertisements on Internet media such as Autohome and Weibo, and have accumulated a certain amount of consumers. They sold 10,000 units in half a month. Although it is a bit exaggerated, But it is acceptable.

"I'm asking about hunger marketing."

"There are a lot of rumors on the Internet..."

"But we can't let consumers form such a stereotyped impression. Our price is already high, and the one who buys our car is the uncle. It can't be reversed..."

"We made many clarifications and it didn't work out well..."

Hey, there is no one in Qiancheng Motors except Qu Li, so he has to come forward, find a team to make videos, and bring various equipment, such as drones, balance cars, etc.

Sitting in the car, Qu Li explained the various strategies of Qiancheng Auto, including how he thinks, how to solve them, and why there is always a problem of insufficient production capacity.

"The predecessor of Qiancheng Motors is Changfeng Liebao, which is good at SUVs, but its annual sales volume is only about 20,000 vehicles. The limit production capacity of the Xingsha factory is 50,000 vehicles, and there are multiple models. I don't know how to build cars, so I can only do subtraction. , cut off many product lines, and concentrate on building high-quality fuel vehicles."

"Qiancheng Auto cooperated with the domestic automobile design team in CS6. The research and development investment of this car is more than three times that of the joint venture car; Qiancheng CS8 is a domestic team. The investment in manpower, material resources and funds is five times that of a joint venture car, and this does not include ADAS and various electronic equipment, which are glorious investments..."

"Through the development of Qiancheng CS8, we have trained our team and mastered the experience of positive research and development. In the future, the investment in research and development of each new fuel vehicle will be controlled at about three times that of joint venture vehicles of major brands."

"Let's talk about the composition of the development team of Qiancheng Motor..."

"If Qiancheng CS6 and CS8 are just the integration of existing mature technologies, then the next generation of CS6 next year will use self-developed engines. This is the engine that we cooperated with Germany's FEV and asked them to help me train the team. It took three years to develop it. , has reached the international advanced level, and then we have recruited many experts, and the continuous research and development capabilities will not be weak..."

"The three major parts of fuel vehicles, our focus in the next stage is the chassis. As for the gearbox, we choose to cooperate with excellent suppliers to develop..."

"Honor's positive R\u0026D process is finished, and the next step is manufacturing and quality control. We are working hard on this..."

"The fuel vehicle industry has developed into a very mature industry so far. What Qiancheng Motors has to do is to strictly implement various processes without compromise. Only by focusing can we achieve the ultimate. In the face of quality and sales, we chose quality... "

"There is another reason. Qiancheng Auto is relatively short of money. Although our products are good, the gross profit is not high, and the price is relatively high for domestic cars, so it is difficult to predict sales."

"Excluding Qiancheng Geometry, if the staff recruitment and training work is in place, the production capacity of Qiancheng Automobile will reach 400,000 vehicles by the end of the year. At that time, we will face overcapacity. Please give us more time..."

Driven by the host, Qu Li talked a lot about the transformation of the old factory, the construction of the new factory, a few drones in the sky of the factory area from time to time for a panoramic display, and Qu Li standing on the balance car/skateboard Inspecting the factory production line, Qiancheng Motors has a preliminary blockchain traceability technology, and the responsibility rests with the individual.

After a busy day, the professional team edited a half-hour video, which was difficult to meet Qu Li's requirements. From one minute to half an hour, several versions were edited and posted on Youku Tudou Weibo. The video highlights a lot of key points, such as: Qiancheng Motor’s single-bike R\u0026D investment is three to five times that of big-brand joint venture cars. The shortage means that the production capacity will reach 400,000 by the end of the year. Qiancheng’s self-developed engine has reached the international advanced level. money……

Regardless of whether the reason is sufficient or not, Qu Li made a video to explain that Qiancheng did not do "hunger marketing", and it was still effective, and many people expressed their understanding. It is respectable to choose a quality Qiancheng car in the face of quality and sales.

The quality control of Qiancheng CS6 has a good reputation, one is because the sales volume is too small, and the other is because some people are bragging. Quli pays attention to quality and word-of-mouth, which does not mean that he can do well, so after-sales service is under great pressure. Most consumers are normal people, and generally they will not cause trouble if their reasonable demands are met.

Qu Li stayed in Xingsha to deal with the backlog of Qiancheng Automobile during this period. After the financing was received, part of the high-interest debt was repaid. Hunan Province arranged a large discount loan for them, as well as government purchases. There will be tax subsidies for future geometry exports in Beijin. Once successful and famous, as long as you seriously do things that are useful to the country, you can still get a lot of support.

Opened the background of the website and took another look. The pre-sale sales of Qiancheng Geometry were 120 units. Good or bad?