Reborn Entrepreneurial Giant

Although there are various complicated things, Qu Li is still preparing for the New Year's Eve speech. The invited guests are Mr. Yuan, Professor Pan, Da Liu and the "old urchin" Huang Yongyu.

In the end, this Huxiang native is really amazing. He is a ghost painter (the author of the original painting of 80 Monkey Tickets). He took his driver's license test at the age of 50 and drove a Ferrari at the age of 93. He lives freely and freely, which is enviable.

After inviting everyone, Qu Li left Beijin and flew back to Yangcheng to change the child's diaper. No way, his New Year's Eve has made an impact and has attracted a lot of attention in China. The leaders of Guangdong Province want him to give a New Year's Eve speech in Yangcheng.

Since 2012, Jumei and Glory have been able to hold annual meetings, which can be regarded as opening a new chapter.

"This year's New Year's Eve speech, you should also go up and talk about it." Qu Li and Chen Danlin said

"I'll go up and say, aren't you worried?"

"What are you worried about? If we don't even have this bit of trust and tacit understanding, then..." Qu Li can't tell the relationship and interests between them now.

"Then I went up and said something that shouldn't be said, don't blame me." Chen Danlin

"Don't blame you, blame myself." Think beautifully, there is no costless destruction in the world

"snort!"

The two agreed, and Qu Li returned to Jumei to understand the situation. This time, he did not interfere with anything on Double Eleven. Lu Qi gave Dadongzi and Xu Lei plenty of room to display.

The "Double Eleven" in 2011 has passed. As the "Once in a Millennium" Singles' Day, it has attracted the attention of the entire network. The total retail sales of e-commerce on this day has set a new record. More importantly, Jumei has widened the gap with Taobao in terms of user experience, network fluency, payment success rate, and express delivery speed.

It can be said that Double Eleven is not only a promotion, but also brand marketing, and it is not just this day. From the initial preparation and publicity to the week after the end, it shows the various soft and hard strengths of a company from all aspects.

Jumeijuhuasuan has advantages except higher prices and fewer choices of product types. The price issue will inevitably be improved with the advancement of Tongda Network, and it will not be higher than Taobao Mall.

"Our sales of 3C home appliances have reached a new high, far surpassing Taobao Tianmao." Dadongzi is quite high-spirited. Under his leadership, Jumei, including daily cosmetics and book sales, has made great progress develop.

The book business is competing for the market with Dangdang, whose strength is damaged. It is head-to-head, and there is nothing to say; Daily Chemical Beauty has the right to use Jumei Logistics first, because of its super high gross profit, it is equipped with good after-sales service, especially refunds Returning goods is far more convenient than Taobao, and the packaging of Jumei Logistics is more high-grade, and the repurchase rate exceeds Taobao.

"It's hard to imagine a little fairy working in an office building opening the high-end cosmetics she bought online from a tattered package..." There are many similar words on the Internet, and Taobao Tianmao is very low, which is popular among many consumers. impression.

Of course, this kind of thing has nothing to do with Qu Li, anyway, he didn't do it.

"Ari officially proposed to invest in Tongda Network, what should we do?" Lu Qi took out a fax to ask Qu Li

"My opinion is that control can be handed over." Qu Li said calmly

"Why?" Although Lu Qi thought that Qu Li would not object to Ari's joining, was it necessary to do so thoroughly?

"Is there any successful case of cooperation between large companies? What are the characteristics?" Qu Li, Mercedes-Benz and BYD did not produce a good car through strong cooperation, and the cooperation between large companies has too many drawbacks. But he really wanted to build a master network, so he had to make a choice at this time.

"What exactly do we need? Who needs it more, Jumei or Ari? If they each do their own thing, what impact will it have on the entire industry?" Although Qu Li wanted to give in, he couldn't let his own people down, so they held a meeting to discuss

"It must be Taobao Tianmao who needs it more than us." No one doubts this

"Tongda Network can help us in the short term and improve domestic logistics infrastructure, but in the long run, we still have to rely on the self-operated logistics model."

Qu Li didn't expect that he didn't need to explain this time, and the majority of people understood and supported him.

If Ah Li is rejected, Cainiao Network will inevitably be established. How will the courier company choose? Half of them took refuge in Ari, and the remaining half remained neutral, and some took refuge in Jumei.

"It is enough to have one such platform in the whole country. Taobao can be responsible for the domestic department, but the foreign department is more important to us..." This is the focus of their interest distribution this time

Both Shopee and Shopify need "Tongda Network" to integrate scattered logistics and express resources in various countries, as well as AliExpress.

Going abroad to work is hard work. AliExpress started from underdeveloped countries and regions, while Jumei was a mature market from the beginning. Amazon has completed consumer education in the US market, and Shopee has achieved success with its large traffic.

Then there is the system design, just like the chrysanthemum factory, those with international work experience are promoted first, and the better they are, the easier it is to obtain equity incentives. Therefore, domestically speaking, there are basically only Glory, Jumei and Chrysanthemum Factory among the successful internationalization cases of Chinese Internet technology companies.

Even if these are not taken into account, Shopee's global annual transaction volume is 6 billion US dollars, and the proportion of self-operated business is getting lower and lower. It's not that Jumei doesn't want to make money, but it doesn't have the ability. If you really want to learn from Amazon to build its own logistics and distribution system in the United States, it is 100% useless.

Shopee's evaluation in the European and American markets is not bad, at least unlike Taobao's counterfeit goods issue, which has been repeatedly discussed, Jumei platform has much less trouble. Because of the localization team building, the nationality of third-party sellers is strictly controlled to ensure that the number of local sellers is basically the same as that of international sellers such as Zhongguo, which dilutes the color of Zhongguo as an enterprise.

No matter how Jumei Shopee makes internal changes, it will ultimately need to improve its logistics and distribution capabilities abroad. Then set up two logistics information companies, or only need access to the Internet?

"From the perspective of resource allocation, there is no need to reinvent the wheel..."

"Since we can't separate, our two companies will provide various resources to empower Tongda Network, limit the struggle to the board of directors, and find professional managers to take charge of operations..." Qu Li quickly gave his solution

Controlling the operation of the company through the board of directors depends on whether there is an actual controller. No matter how stupid Qu Li is, no matter how big the situation is, Ahri will not have a veto power. Everyone will maintain a powerful rivalry on the board of directors. Limit the hands and feet of both parties and reduce intervention.

After confirming the principle of cooperation between Jumei and Ari with Lu Qi and others, they went to contact Ari.

Qu Li's plan should be said to be the most suitable. Later, Ari, Goose Factory and Ping An jointly established Zhongan Insurance, and recruited people from China Merchants to take charge of the overall situation, and the effect was remarkable.

Ari and Jumei are the two largest e-commerce companies in China. If they join forces to develop the Tongda Network, it won’t be right or wrong, right? This logistics information technology company will reshape its corporate culture and operating principles. Every step it takes is the most direct confrontation between the two companies.

"Give me a place for your New Year's Eve speech this year." Ma Yun called