Reborn Entrepreneurial Giant

Chen Danlin finally left after watching Qu Li work for a month. She still has her own affairs, Fenghua International, and Tianming Fund. She will take over Yinghe Holdings, the parent company of Yinghe Telecom, at the right time.

As for Qu Li, he went through the process with the leaders of Huxiang. Although he thought that he wanted to be a multinational enterprise and entering the system would do more harm than good, he still accepted the governor's opinion. I won't go into details about the specific reasons, and I won't say what shouldn't be said.

When Lu Tao came back from Europe, Qiancheng Motors gained a lot. They recruited people from Opel and Saab to set up a research and development center with less than 100 people. They readjusted the car research and development plan. It's not that their talents are not good, but that Qiancheng Automobile may not be able to afford the price.

Qu Li mentioned active suspension in his New Year's Eve speech. This direction that Qiancheng Automobile will conquer must be in cooperation with Honor, and Great Wall Huaguan will be responsible for the development. Of course, Honor's autopilot team will also cooperate.

Honor Weizhi’s chip is similar to Israel’s Mobileye’s EyeQ2, and Qianqian’s ADAS has reached the L2 level: it can provide necessary information collection, and at critical times, it can give clear and precise warnings, and when the driver does not respond, The car will react automatically, such as emergency automatic braking, emergency lane assist...

The European Union seems to be preparing legislation to require cars to be equipped with emergency automatic braking, but it is still under discussion and it is not known when it will be implemented.

Whether it is active suspension or automatic driving, a large number of cameras, sensors and chips are used. The ADAS equipped on Qiancheng fuel vehicles can only be regarded as L1, and at most it is just a crude early warning system.

"As long as one of the electrification and intelligentization trends of automobiles becomes a reality, Qiancheng Geometry will surely become a multinational car giant with leading advantages. A leading car company." Qu Li's categorical appearance in his New Year's Eve speech impressed many people.

The governor of Huxiang watched it, and discussed Quli's business ideas with others. In addition to entrepreneurs, there were also local government officials who studied Quli. The domestic sales of Da Liu's "Three-Body Problem" soared. It's a pity that they went to Qiancheng Motors to visit and study, obviously they found the wrong place.

"Soldiers are impermanent, water is impermanent, Qiancheng Automobile needs..." Qu Li explained

It's nothing new for a leader to inspect his company, but it's just luck to let him receive him. Qu Li's itinerary is not particularly secret, but it is difficult for ordinary people to know.

The governor of Huxiang saw from the Sany and Zhonglian incident that although Qu Li was young and mature, he really lacked experience in human relations and sophistication, so he was eager to give advice when he found an opportunity.

I have to say that when the age difference is too large, it is almost normal for the older to look at the young people more tolerantly. Before Qu Li was 30 years old, he was all young people. How old is he now? It can also be kept tender for several years.

"Why do you want to run your own business and compete with dealers for profit?" Leaders can find topics

"Any change in the business model must take into account the current situation of the enterprise and the market environment. Now that we have entered the information age, we must consider that more and more consumers can obtain information from the Internet. Those business models that rely on poor information will face Adjustment."

"So the 4S model must be adjusted?"

"I don't know. If electric vehicles become the mainstream, the direct-sale store model will become the general trend. Otherwise, the direct-sale model can only be regarded as a supplement." Qu Li explained that not only the leaders, but also a large number of domestic media paid attention to Qiancheng Automobile. , The directly-operated store model was brought up for discussion again, and many experts and scholars objected to it. Qu Li accepted it humbly and would not change it.

At this time, Qu Li has not formed a systematic after-sales service system. At this stage, the existence of direct sales stores is the key to improving the quality of after-sales service and reducing costs. How can he give up? As for the increase in sales management costs, there is no way things.

For example, in order to rapidly expand the market, Honor mobile phones have adopted the model of replacement and repair. The consequences of doing so are obvious. Pengcheng Huaqiangbei can form an industrial chain, causing Apple to lose billions of dollars?

Behind the hot sales of Qiancheng cars, there must be support. You can’t just say that the car is good, and others will buy it if it is cost-effective. Better after-sales service terms are a very important reason. For example, peers of joint venture brands generally have a 2-year 60,000-kilometer warranty, and Qiancheng’s vehicle warranty is 5 years or 100,000 kilometers plus 5 free maintenance.

Therefore, the after-sales pressure of Qiancheng CS6 and CS8 is very high, and the comprehensive cost is much higher than that of the peers. The BYD S6 is four years or 100,000 kilometers, and the Great Wall Haval H6 is 5 years or 100,000 kilometers. However, the warranty period of various accessories has shrunk seriously.

Qiancheng Motor actively reduces the cost of use for consumers. In this case, the enthusiasm of 4S stores to participate will inevitably be hit hard, and can only be balanced by direct-sale stores.

"So your starting point is to reduce the cost of use for consumers?"

"Of course, there are many people with social anxiety in modern society. We can reduce the time that this group of people spend arguing with 4S stores, and we can attract a group of loyal customers." If it is made public, the employee commission of the directly-operated store is very small, and the sales in the store are less, and some consumers who pay attention to details...

"I still don't understand, can you describe it in one sentence?"

"Start from consumer needs and focus on products." Qu Li did not hesitate

"I heard that you never do market research?" The governor continued to be embarrassed

"Consumers don't understand cars as well as we do. Qiancheng's current products have always exceeded consumers' expectations..." Qu Li's words are of course bragging, but he likes to simplify and extract the success factors from best-selling products For example, the consumers of Qiancheng CS6 are those who pay attention to cost performance and don't care much about the brand, and those who support domestic production with a strong heart.

As for Future Geometry, it is a local tyrant chasing trends. Why does Qu Li have to sell Future Geometry abroad? Increasing compulsion for domestic consumers is an important reason. It is very important for car owners who have spent hundreds of thousands of dollars to buy Qiancheng Geometry not to lose face.

The governor of Huxiang inspected Wanqiancheng Motors, learned about various situations, agreed to go to Qiancheng Geometry during the two sessions, and urged the provincial and municipal governments to implement support policies, and then left.

The financial and tax subsidies for new energy automobile companies are normal. The support given by the Hunan Province is relatively small. The tax subsidies received by BYD in China have always been much higher than those of its peers. In 2012, it received 1 billion various subsidies. more than 10 billion a year. Pengcheng is still very strong in this regard, and has the courage to support a private enterprise that is dedicated to research and development. Think about the fraudulent subsidies in other places...

This time the governor of Huxiang proposed that Qiancheng develop a new energy taxi, but Qu Li did not directly reject it. Qiancheng would certainly not be able to do such a thing, but their vest could do it. The exchange during the Spring Festival this year made him change his mind and determined to develop a super hybrid car.