Reborn Entrepreneurial Giant

The strength of the Samsung Group is unquestionable. Without Honor, Samsung Electronics’ revenue of US$190 billion this year will exceed the sum of the four companies Google, Microsoft, Amazon, and Facebook. Now, who knows, Honor is the king of Android phones anyway. .

It is impossible for Honor and Samsung Electronics to be friends, and to maintain cooperation in competition will become the norm. But competition is a matter between companies, and Li Zairong, who has a ruthless face, is very polite to Qu Li and is willing to communicate with him.

"I really know you because of Samsung Semiconductor Liang Mongsong..." Li Jae-yong recalled the past, was this a demonstration to him? Qu Li couldn't help thinking that YMTC could no longer arrange "students" to study in Kimchi Country.

"I didn't think that this matter would succeed or fail at the beginning. I just thought it was an opportunity to make money. Later, with the success of Glory, we wanted to gain some initiative in the entire supply chain system..." Qu Li explained: "We mainly cooperate with Spansion Semiconductor and Yangtze River Storage."

"Samsung's products are the best." Lee Jae-yong said proudly. At this time, Samsung Semiconductor seemed to see the hope of surpassing TSMC. It is said that the production capacity of 28-32nm even surpassed TSMC.

Qu Li didn't discuss with him who is the best, but said some reverent words. He already admired the Li family of Samsung, er, more accurately, he admired all outstanding companies and entrepreneurs in the world. Learning from others' strengths is better than staring at others. The disadvantages of derogatory better.

"How did Samsung maintain its innovative capabilities and firm strategic execution for a long time?"

"Introduce external competition and stimulate internal vitality..." For example, Samsung mobile phones do not only purchase spare parts from internal companies, nor prohibit their companies from providing products for competitors, but also respect and treat global talents...

After listening to Qu Li, he felt that it was somewhat similar to the famous game buying mechanism of Goose Factory. It seemed that Tencent actually had several teams working on it. Successfully got the mobile Internet ticket.

Qu Li has not yet learned it. He has always concentrated his superior forces on a single point of breakthrough, making the Honor mobile phone "extreme", and then driving the sales of tablets, laptops, and drones. Even Qianqian Geometry can be sold overseas because of Honor .

How about the future, not to mention, until now there are only two cars, there is a fart horse racing and internal competition. However, Jumei has begun to change. The Internet AB test is originally a "horse race".

But from the mouth of the Samsung heir, it is different from what the media said...

Qu Li's management ideas spread overseas from his "New Year's Eve Speech". Words such as "asymmetric risk", "empowerment" and "context not control" are also very popular in Silicon Valley, and they are "treasures" for many entrepreneurs to learn. Li Zairong is also very rare for these thoughts of his.

They also discussed talent cultivation. Li Jianxi attributed the success of the company to "talent wins". He has always selected talents from all over the world, and implemented separate management of positions and ranks, and conducted strict and standardized goal management and assessment...

When Qu Li heard it, he felt that it was no different from what he did. Jumei Glory has OKR and KPI, and has a large number of overseas employees.

"I think it may not be a good thing for you to let people of Sanjay Jia's level join Glory. The core executives should maintain a certain degree of purity..." Li Zairong said something dry

Qu Li frowned. He didn't think it was necessary for Li Zairong to fool him, but the matter had already been done, and it was too late to repent at this time. If Li Zairong conveyed this sentence to Sanjay Jia, both of them would be worried. It seems that sometimes You can't even listen to the truth.

Not fond of intrigue, Qu Li visited Samsung's factory and praised Samsung, a national enterprise in the kimchi country, in an interview with the media.

Qu Li then inspected the development of Jumei Honor in Kimchi Country. Although Samsung is very strong, Samsung’s smartphone business strategy has fluctuated in the past few years. Samsung showed that a large amount of production capacity was squeezed out by Honor, and the smartphone business was relatively weak.

The biggest obstacle in the international development of Honor is the identity of a Chinese brand. As a synonym for low-end "inferior" products, Honor was quite uncomfortable at the beginning. It had no choice but to bundle Apple IPhone and Google Android, and spend money to guide major websites. The affirmation of Honor’s status as the “Android King” by media, users, huge investment in advertising and marketing, brand joint venture with Disney and Marvel, and patent disputes with Apple have deepened the perception of Honor as a strong force among Kimchi country users. Brand recognition.

Both Wall Street and Silicon Valley have labeled Honor as an "atypical Chinese company". Qu Li's activity on Twitter and the thoughts he reveals are all "typical" Silicon Valley entrepreneurs. Then they defined Qu Li's success as "the success of Silicon Valley culture"

Qu Li, who is more sensitive to the media, knows that they have a lot of routines, so he didn't set up his own personality. He would rather brag on Twitter than maintain this channel to directly meet global consumers.

Consumers around the world such as Kimchi Country accept the Honor brand, so the sales of Honor products here are considerable. Unfortunately, the best-selling mobile phone is the IPhone. With twice as many models, Honor has a market share of 15%, while Apple's IPhone is 9%. Although the products of Samsung and LG are weaker at this time, they cover a wider range of prices and have more audiences...

"Qiancheng Geometry has sold 20 vehicles in Seoul, with an average of less than 3 vehicles per month..." Qiancheng Automobile's direct sales store manager reported in Seoul, displayed it in the Honor flagship store, and built a 4S store in the suburbs. Kimchi Country's tariffs on Chinese cars are 8%, but their consumers also have tax incentives, plus the "two best pure electric cars in the world", they can really sell.

In fact, electric vehicles in many countries in Europe and the United States are tax-free. The Nordic countries in Europe, the Netherlands, Italy, Switzerland, etc., and Chile in Latin America are directly exempt from tariffs on Chinese cars...

"What is our selling price?"

"About 100 million won, and their tax subsidy is 4.2 million, which is much less than the tariff."

I wanted to say it was expensive, but everything in Kimchi Country is expensive. The price is very reasonable, only about 100,000 US dollars.

"If you really want to make money, you can buy a piece of land in Seoul and build a direct-operated flagship store." Qu Li made a lot of promises, but unfortunately the advertising fee given was not much, so he could only hire the navy, and this The store manager adheres to the principle, only introduces his own excellence, and does not discredit others.

After seeing the achievements of Glory and Qiancheng, Qu Li is quite satisfied. Unfortunately, Jumei Shopee doesn't have much influence in Kimchi Country. Since it can't directly open up the market here, let's invest! For example, the kakao and Coupang he chose are very good: the former is one of the best mobile Internet companies in Japan and South Korea, with a total market value of nearly 100 billion U.S. dollars at its peak; the latter is an e-commerce company transformed from group buying, with a maximum market value of 5 billion billions of dollars.

These two promising Internet companies in Kimchi Nation are still just startups.