Reborn Entrepreneurial Giant

The release of the Qinglong No. 2 chip has somewhat affected the sales of the iPhone 5. Many people in China are concerned about whether this chip can surpass the Apple A6. After all, it only depends on the parameters. The gap between Qinglong No. 1 and A5 is not large big.

It can be said that Honor 4 plus is a relatively failed product. If it hadn’t been recognized for its full Netcom function and outstanding camera capabilities, it would have already been surpassed by Honor mate, which uses a Qualcomm chip.

However, the Samsung Galaxy S III became a hit after it was released in May this year, and its global sales exceeded 20 million units by the beginning of November.

How many Honor phones are there? Honor 4 Plus and Honor mate sold 38 million and 32 million respectively, and the remaining old models and WP phones sold a total of 20 million. There are less than 60 days left in 2012, and the year will come to an end. The sales volume of Honor mobile phones has reached 90 million units, and there should be no problem exceeding 100 million units.

Qu Li had to admire his luck. If Samsung hadn’t swayed between Android, WP and self-developed operating system, Nokia’s development speed would have been a little faster, and this rather stretchy Honor 4 Plus would never have sold as much as it does now.

The soon-to-be-released Honor 5 still has some selling points, full Netcom is very important, followed by face recognition unlocking, and a brand new data interface, which is the later type-c interface.

As early as September this year, when the IPhone 5 was released, Apple launched its own Lightning Dock interface with a transmission speed of 480Mbps. This interface is essentially developed based on USB2.0, while Honor's interface is based on the USB 3.0 standard released in November 2008, with a transmission speed of 5Gbps.

There is no doubt that there is no front and back of the Honor interface will appear in the entire series of products, from mobile phones, tablets, laptops to cameras, drones...

In addition to hardware upgrades, there is also an operating system. KOS's Klun voice assistant has finally reached the level of Siri, as well as an upgrade on the Android system.

"Our mobile phone is very good!" Sanjay Jia is full of confidence, Honor 5 has many innovations, except for the operating system, there are almost no shortcomings.

"Do you want to increase investment in WP mobile phones?"

Qu Li felt a little headache when he heard it, and the impact he brought is getting bigger and bigger, because of his insistence that WP7.5 adopts the same Windows NT kernel as the Windows system, which increases the connection between PC and smart phone, and WP phone actually has There are many fans. The sales of WP mobile phones of Samsung and Nokia are good, and the sales of WP mobile phones of Honor have reached 10 million units. Although it is not as good as Android, it seems that there is no suspense to surpass Blackberry.

"Yes!" Qu Li finally nodded.

"Use the flagship released by Qualcomm or Qinglong 2?"

"Of course it's Qinglong No. 2." Although Qu Li knew that Qualcomm's APQ8064 was named the best chip of the year, Samsung's Exynos 4412 was second, and Qinglong No. 1 was almost at the bottom, thanks to Nvidia's Tegra 3 chip.

Honor is the most staunch supporter of Qualcomm. Even with self-developed chips, it still insists on using Qualcomm chips. However, old manufacturers such as Moto and Nokia are different from some domestic companies. There are actually a large number of companies using Nvidia, Intel, Marvell, etc. No-name chips lead to various compatibility problems in mobile phones including applications.

Honor has fallen into a big crisis this year, and it may be overtaken, but the title of Android phone king has not left others. million units.

Sanjay Jia left Beijin and didn’t talk about the Windows 8 tablet anymore. The relationship between Honor and Microsoft is always good. Microsoft wants to pry Google’s corner. Sanjay Jia thinks it’s not necessarily a good thing to have one more choice.

But even if Qu Li didn't know that Android could win, he wouldn't choose WP. Mobile phone companies can't modify the WP desktop. At most, they can pre-install a few apps. With this kind of treatment, it's better to develop a self-developed system.

If there is a choice, Qu Li would not even want to produce Win8 computers. Microsoft's system is too advanced. It is actually designed according to the operating logic of the tablet, but the power consumption control is not as good as Android. Is this for Honor to produce a notebook with a touch screen function?

You must know that the selling point of the Honor notebook is not innovation, but fast boot speed and long battery life. It is a stylish and stable productivity tool, not a game toy.

From Honor's full Netcom smartphones, tablets to notebooks, the attributes of productivity tools are very obvious, and the attributes of entertainment are added by camera capabilities and peripherals such as drones and balance cars.

Consumers may not have noticed, but Honor's brand image has gradually been established with excellent products and publicity. For example, many consumers have never used Honor drones, but they all know that Honor has the world's best consumer-grade drones. Man-machine and balance car.

"Microsoft has objections to our non-cooperation." Lei Jun continued to persuade Qu Li

"Didn't tell us why?" Qu Li was a little unhappy about Glory's weakness, but Glory is not Apple, and cooperation and compromise will be a long-term choice.

"I said it, but they insisted, this is an innovation..." Lei Jun

"But the risk is too great. Our principle of making high-quality products is very likely..." Qu Li was at the end of his words.

The saying that Honor products must be high-quality products may never have been realized. The first Android smart phone and WP mobile phone, as well as the first generation of notebook computers, are not excellent, at least not compared with the IPhone.

"Forget it, you continue to talk." Qu Li said angrily

"Our Find series are all Microsoft products..." Lei Jun talked about their plans. The digital series is a self-developed chip, the mate series is a Qualcomm chip, and the Find series is a WP system.

"Are we really going to use machine sea tactics?" Qu Li resisted tenaciously

"The user experience of Honor 5 is not as good as that of IPhone 5..." Lei Jun emphasized

This is a fact that Qu Li knows, but is unwilling to accept: the WP system is excellent, but mobile phone manufacturers lack the initiative, the Android system is more flexible, and the user ecosystem is complete, but at this time the gap with IOS is still obvious.

You can’t get the same level of user experience with better chips and hardware configurations. What do you think Honor can do besides giving consumers more choices?

"Qualcomm will release a new flagship chip in January next year, mate mobile phones will be released in the middle of the year, and the self-developed chip Find series WP8 mobile phones and tablets will be released in the first quarter of next year."

Lei Jun is working hard to release a new phone every quarter. In the second quarter, he released the Mate series of mobile phones plus the note version. In the third quarter, he released the Find series of Qualcomm chip Win8 mobile phones and notebook computers. In the fourth quarter, the digital flagship phone includes note version. As for the specific release date, it will be judged based on market sales.

"Can our chip department be responsible for its own profits and losses?" Qu Li finally thought that self-developed chips did not receive preferential treatment, and it is not a good thing to use a large number of Qualcomm chips to increase costs, but he thinks it may not be a good thing.

"Our tablet computers only use self-developed chips, as well as baseband chips..." Lei Jun's tone weakened

"We still have to let them make a profit, even if it's a small profit."