Reborn Entrepreneurial Giant

Now in 2012, Jumei’s business has become very complicated, and Ali’s situation is similar. At this time, Ma Yun has said many times that she wants to quit. She can’t see her opponent through a telescope, but she finally insists on retiring until 2019 .

It is normal for Qu Li to feel incapable of controlling three super-large enterprises at the same time. Fortunately, he didn't regard Jumei and Glory as private companies, and he wouldn't want to guarantee his control even if the company's interests were damaged like Gome Huang.

How can a founder who is not capable enough control a company better? Ma Yun's solution is to increase the power of the "official" personnel department, while Qu Li fully delegates power to train and compete with horse racing.

When people in a system grow up, they will naturally maintain the system. Jumei and Ari may lead to the same goal by different routes, or the survival of the fittest. Who knows?

After dealing with the matter in Yangcheng, it was already December, and Qu Lifei went to Beijin.

There is still a gap between Honor mobile phones and IPhone, but the advantages are particularly prominent, so there is almost no suspense for the global sales of the four mobile phones to exceed the IPhone 5. However, the sequelae are obvious. Even if the price is reduced to $599, the sales of Honor 4 plus plummeted.

"There is another problem. The value retention rate of Honor mobile phones is lower than that of IPhone."

The "preservation rate" is a bit of metaphysics. It is of certain value to consumers who often need to change their mobile phones and can keep their old mobile phones well. Can't do without."

"There is no way, even if we trade the old for the new, the value preservation rate..."

There are many things about Honor, but most of them are in places that consumers can’t see. Since Qu Li chose to retreat, he didn’t discuss the details of the business with them. Some principles still have to be adhered to. The number of stores planned is as many as abroad.

"The United States is the largest consumer market in the world, and we..." Sanjay Jia questioned Qu Li's decision, but who made him the boss, the question was invalid. But he also gave his own reasons. Given the speed of domestic economic development, the number of middle-class people in China may exceed the population of the United States.

Although it is a bit exaggerated, it makes sense. Buffett said that no one can succeed by shorting his home country. As a Chinese company, Honor has no reason not to be optimistic about the Chinese economy.

Qu Li agreed to some of Sanjayja's proposals, such as investing in Beats headphones, allowing the company to increase investment in the streaming music business and strengthen Honor's value-added services.

The camera of the Honor mobile phone, as well as the earphones customized by Beats, are extremely attractive, but these only increase the reasons for consumers to choose Honor when shopping. Only accessories are certified. Since Apple’s MFI certification can be successful, Honor will To ensure product quality and safety, it should be reasonable to do an MFH certification, right?

The other is notebook sales. Honor’s notebook business is actually quite strong. It has only been a few years since its launch, and its global annual sales have exceeded 1 million units. It is stronger than Chrysanthemum Factory and Coarse Grains. Direct sales stores and authorized stores are important reasons. Drones and self-balancing vehicles, which cost more than US$1,000, have broken consumers' imagination of Honor's product positioning.

Qiancheng Geometry was displayed in the Honor direct sales store. This kind of pure electric car, which costs about 100,000 yuan, hardly anyone thinks that Honor is a low-end brand.

The reason why it is difficult for coarse-grained mobile phones to hit high-end brands has a lot to do with their initial positioning as "diaosi mobile phones". Most people can laugh at themselves as "diaosi" online, but no one wants to let others think that they are really "diaosi". Although the Chrysanthemum Factory has a large number of Heijun, they have made technology, have self-developed high-performance chips, and have the conditions for differentiated competition. As for the OV mobile phone, they feel that they are not as good as the Coarse Grain Factory, because they have more offline channels and consumption Those who basically do not consider the configuration.

Sanjay Jia is particularly impressed by the choices of Glory that coincide with the marketing logic. No matter whether Qu Li really understands these, or by chance, or by intuition, he is a very powerful entrepreneur.

Not long after he came to work in China, Sanjay Jia bought a Future Geometry. Although Musk’s Tesla is more famous in the United States because of the support of more stars, the delivery ability of Future Geometry is stronger. Higher profile.

As of the end of November, Qiancheng Geometry’s sales exceeded 9,000 units, nearly 5,000 units in China, and more than 4,000 units abroad, with 8,000 units delivered, while Tesla, which started delivering in the third quarter, only sold 2,600 units this year.

Qu Li underestimated the sales of electric vehicles, which led to frequent production capacity problems in Qiancheng Geometry. This is undoubtedly a problem of management ability.

As an important direction of Honor in the future, Sanjay Jia felt the need for a more realistic experience, so he bought a future geometry. Only in this way can he make a better judgment on the way Glory and Qiancheng cooperate.

In the future, will Honor be a pure electric car of its own brand, or will it be a supplier of spare parts, and should it adjust the profit distribution of the future? The current situation is that Geometry will pay Arima a small intellectual property fee according to a certain percentage.

The reason for this is that it is simple and convenient for tax planning. The domestic part of the patent licensing fee tax is levied at 15%, the US market needs to be levied at 30%, and the EU tax on Luxembourg is less than 6%.

No matter what Sanjay Jia and the others think, Qu Li is still stubborn. The problem of production capacity is not that he can add it as he wants. He has to ensure that every car has to pass the full five-star rating of NHTSA or E-NCAP in the United States, which is a priority. Guarantee the quality, and then consider the sales. You can't choose to lower the standard of C-NCAP, right?

"Saab Automobile will be able to achieve mass production in about half a year, and the factory in Beijin may have to wait until the end of next year." Zhang Qinan reported the situation, "But they want to make some adjustments to the geometry to optimize the driving experience."

"They also know about electric cars?" Qu Li didn't believe it.

"Maybe I want to gain more autonomy. After all, our fuel vehicles..."

"The average monthly sales volume of Qiancheng's two SUVs exceeds 25,000 units, and it is certain that it will exceed 300,000 units this year." Qu Li disagreed.

Zhang Qinan was dumbfounded, did he want to say that the marketing of Qiancheng Automobile is doing well? Qu Li said from the very beginning that he should learn how to build cars and build good cars. Even three years after the acquisition of Changfeng Motors, there were only two SUVs. This kind of strategic determination and persistence is not something ordinary people can have.

"Tesla's production capacity next year will exceed 50,000. Even if we add the production capacity of the Saab factory, I am afraid it will not exceed 30,000." Zhang Qinan changed the subject

"The less you sell, the less you sell. Anyway, we insist on quality first, and we only do things within our capabilities." Qu Li doesn't care. Electric cars can't be decided in a day or two. With China's manufacturing capabilities, Tesla in the United States will be afraid. Pull?