Reborn Entrepreneurial Giant

Qiancheng and Chery signed a contract for joint development of CVT, which is actually an improvement on the basis of Chery's self-developed CVT19 gearbox, which reduces the difficulty and time of development.

Chery has made sacrifices, and the future will naturally have to compromise. For example, to cooperate with the publicity, Qu Li personally went to Wuhu to attend the signing ceremony with Chery CEO. Not only that, the cooperation between the two parties is actually more in-depth. This steel chain CVT not only needs to meet the requirements of Qiancheng, but also participates in the management of the production line.

The plan adopted by Qiancheng is actually the cooperation plan between Honor and supply chain companies. It spends money on Chery's research and development, and participates in the whole process of production to ensure product quality. And signed a purchase contract, promising to purchase no less than 100,000 CVT gearboxes. Purchase prices and profits are significantly higher than those within their group.

Knowing that Qu Li was coming to sign the contract, Chery invited high-level officials from Huizhou Province, as well as a large number of media reporters, to make full use of this publicity opportunity.

Normal entrepreneurs will never stand for their peers. Unfortunately, Qu Li’s brain has never been very normal. Qiancheng’s SUV is the best-selling domestically. It has been ridiculed by the industry as a pile of parameters. It has no own technology. It is cost-effective. It seems very high, the actual experience...

Although Qiancheng's SUV is the technology of Mitsubishi Motors, Qu Li looks down on Mitsubishi Motors and does not allow them to use it for publicity. Therefore, Qiancheng Motors is not good at technology. If so, let's take control and driving experience as a breakthrough.

So, Qiancheng Geometry proposed an active suspension system, acquired Saab, established R\u0026D centers in Sweden and Germany, and achieved a leap in chassis tuning. The future does not talk about cost performance, and the iteration speed of the two SUV products is much faster than that of its peers.

At the same time, Qiancheng’s engine is jointly developed with the world’s top engine companies. The AT gearbox is also an international brand. The 7-speed wet dual-clutch is being jointly developed with the top European gearbox companies. It seems reasonable, but the underlying meaning is that Chery's gearbox has reached the world's top level?

Of course Qu Li wouldn't say that, he was enough to save face for Chery. Amidst the colorful flowers, Qu Li simply said a few compliments.

After the presentation, they chatted about the car.

Although Qu Li is an outlier in the auto industry, anyone with a discerning eye can see that Qu Li is a layman. He has made many mistakes in the development of Future Geometry and has lost a lot of money. However, the development of Qiancheng Geometry is very solid, and there is also a high-end electric car that sells well in the mainstream markets in Europe and America. This is really a start like a king.

As for Qiancheng Geometry’s loss of 10 billion in four years, it’s a trivial matter. The top domestic auto companies can afford to lose money. Some people in Huizhou government even asked Mr. Yin of Chery: “Can your loss of 10 billion exceed that of Qiancheng Geometry?”

This is rather embarrassing. Chery sold 560,000 cars in 2012 and exported 180,000. Why do senior provincial officials think that Chery is not as good as the future?

Qu Li also wondered why, suddenly, Qiancheng Geometry became the leader of domestic independent brands in the eyes of consumers and the court and local officials, and has established a great psychological advantage. That's why Honor purchased Chery gearboxes to make them feel "honoured".

This is very interesting. Listening to Mr. Yin asking him about the idea of ​​building a car, Qu Li found it very interesting. A veteran who has worked in the auto industry for decades, why not know cars better than him? Well, what Qu Li understands is not the car, but the manufacturing industry.

"The essence of manufacturing competition is the competition of manufacturing capabilities, that is, the competition of factories." Qu Li continued to elaborate on the fallacies he learned from Musk.

"What about patents and technology?"

"Patent fees are limited. All technologies popularized in the automotive industry are not our obstacles; all immature technologies are our opportunities. Even if our cost is higher than that of multinational companies, if our production efficiency It is several times their size, and it can completely bridge the gap between us..." Qu Li understands logic

"I'm afraid no company can surpass Toyota's lean manufacturing, right?" Mr. Yin, Toyota's sales volume is very high. A simple example: In 2015, it also sold about 10 million cars, Volkswagen had 600,000 employees, and Toyota had only 340,000 employees. The most profitable car company in the world.

"Maybe, so we start to innovate from the marketing model, including technology and craftsmanship, and treat the factory as a product, a machine that makes machines." Qu Li is not afraid that his peers will know this, anyway, they don't know how to do it, and they can't do it. arrive.

Discussing who is more efficient, Tesla or Toyota, is not a good topic. The main reason is that Tesla is growing too fast and the data changes too much.

Qu Li's ideas can undoubtedly touch Mr. Yin of Chery, but it is not known how effective it is. Chery is similar to BYD in that they both insist on self-development, but one firmly chooses fuel vehicles and the other chooses electric vehicles. They all have the same shortcomings, they don't pay much attention to quality control, or put more emphasis on research and development than production. There is also the same "advantage", and the fan team is particularly crazy.

Therefore, the current reputation of Chery and BYD Auto is not good. The decline in sales of Chery Automobile and the shrinking revenue have led to the failure of the company's listing plan, causing a series of negative effects. The appearance of Qu Li was a shot in the arm, which boosted the confidence of their investors and shareholders.

After talking about the car, gossip was discussed at the dinner table, especially Qu Li's gossip, such as why he didn't become the CEO of Jumei and Glory, and chose the future. At this time, no one remembers the previous Changfeng Cheetah, and no one thinks that the technology accumulation of Changfeng Cheetah has achieved the current future.

What can Qu Li say, the choice of entrepreneurs is not necessarily based on rational judgment, especially the decision-making at critical moments is almost all based on feeling. Fortunately, he has super voting rights in the two companies, and no one outside questioned the stability of the management of the two companies.

Even though Qu Li publicly stated that he might step down as chairman of the two companies, no one doubted that everything was under his control.

After talking about the matter with Chery, it was the turn of the leaders of Huizhou Province to invite him to come over to invest. Qu Li didn't like to talk about scenes, so it was difficult to deal with it. Although it was good to be fat, he really didn't need it. If you spread out the map, you can see that Hefei's location advantage is not obvious, and it is a little far away from Jiangsu, Zhejiang and Shanghai.

Of course, high-end brands don’t pick places. Anyway, transportation costs don’t account for a large proportion of profits, but there is neither a market nor an industrial chain here, and Qu Li is not a benevolent person. Of course, decision-making must be based on interests.

After drinking and eating, they went back to their respective homes. Qu Li set off for Ningbo the next day to show his sincerity. Now that the decision has been made, there is no need to half-heartedly, and then he was warmly received by Ningbo, the boss is always special.