Reborn Entrepreneurial Giant

The transformation of Honor cannot be accomplished overnight, and the brand influence must also be considered. The key is to establish a unified understanding within the team.

In fact, in the late stage of smartphones, innovation is becoming more and more difficult, and it is difficult for consumers to find surprises. Apple’s sales and profits have both dropped around 2019, and the high-end mobile phone market has been continuously impacted by Samsung and Huawei. At this time, what can they rely on besides the brand? ?

Qu Li feels that as long as he completes this transformation in Glory, it should not be a problem for the company to last for decades. As for whether it will exceed a hundred years, it depends on luck.

It's hard to say about luck, but the news that Tesla sold more than 10,000 vehicles in the first half of this year spread all over the world immediately, while the sales volume of geometric pure electric vehicles in the first half of the year was less than 5,000.

Although Qu Li knew it would be such a result, he was still a little unbalanced after seeing the media's "looking bad". Didn't he know that my production capacity is only "10,000 vehicles"? Why not say that Tesla's production capacity is several times that of geometry.

There are always some people who selectively ignore the advantages of geometry, and that’s okay. Now that the new factory is completed, Xingsha Honeycomb’s energy production capacity has increased, and it can double its production capacity starting in July, with an upper limit of 50,000 vehicles per year.

Qu Li came to the factory in Yizhuang, Beijin, and asked about the global sales of Geometry cars.

"This year we have increased our overseas supply..."

Note that it is not Qu Li's worship of foreigners, nor geometric discrimination against domestic consumers. Export priority is the result that the relevant departments want to see, and they are also given a 17% export tax rebate. The tax calculation method is complicated. For pure electric vehicles exported to the United States, assuming that the calculation is based on 500,000 yuan, the 17% tax rebate is 85,000 yuan, and the tax subsidy of 7,500 US dollars is 45,000 yuan, which adds up to about 130,000 yuan. Compared with the domestic central and local subsidies Add up to ten thousand more.

In addition, transportation issues must also be considered. The export of automobiles will take a month across the ocean. This time must be taken into consideration.

"In the first half of this year, 2,000 vehicles were sold domestically, and 3,000 vehicles were sold abroad. The gap between the 20 overseas sales points is not large."

Geometry is still increasing the number of overseas sales outlets, especially in Europe, such as Norway, which was once Tesla's largest overseas market. The Saab new energy vehicle factory in Sweden will start mass production in the second half of this year, and the sales of geometric pure electric vehicles should be able to double at that time.

"Kimchi Country is no exception?" Qu Li

"Most of their media is full of praise for the geometric pure tram..."

"Did you discriminate against Geometry just because it is a Chinese brand?" Qu Li

"That also requires them to have products that surpass ours." Zhang Qinan said proudly

Exactly how much Qu Li spent on Geometric Pure Tram is still a secret. No one believes that it is 3 billion in 3 years. Even if it is 10 billion in 4 years, some people still doubt it. Although this part of the investment is listed in the glory financial report, it is different from other Many R\u0026D investments are aggregated and not listed separately.

The reason why some people doubt the accuracy of the data released by Qu Li is because the R\u0026D department of a large national manufacturer has made calculations. If they want to achieve the level of Tesla and geometric pure electric vehicles, the investment will not be less than 1 billion US dollars. The time is uncertain. .

This is more embarrassing. Is it true that as Qu Li said, traditional car companies cannot make geometric electric cars in three years?

There is also the development of right-hand drive vehicles. The new factory produces left-hand drive vehicles. After the production capacity is adjusted, the previously rented factory will be converted into a production line for right-hand drive vehicles.

"We have already planned to build a self-operated store in Xiangjiang."

"What about Japan and England?"

"EGL may not be suitable for electric vehicles, their car ownership is very high..."

Qu Li didn't expect Geometry's survey to be very good. Tesla will only sell about 5,000 pure electric cars with a price of 300,000 by 2021. We must know that global electric vehicles are promoted by the courts of various countries, and it really depends on market iterations, which can last more than ten or eight years. The lack of cooperation of the Japanese imperial court is the biggest resistance. They want to develop hybrid and hydrogen energy!

"The situation in England has changed a bit, and it should be sold there, as well as Australia," Zhang Qinan said.

The profit margins of luxury cars are relatively large, so they build self-operated stores around the world by breaking through the surface, expand their influence through the Internet, and build more self-operated stores according to changes in the market environment.

The construction of Geometric Automobile's self-operated stores does not have much consideration. It is to go to the world-renowned big cities, to the big cities where the rich gather together and there are many environmentalists. The market is so big that pure electric cars other than Tesla are not the same species.

Geometry and Tesla are basically not worried about selling now. The biggest limitation is insufficient production capacity. As for the upper limit, it is still unknown.

"Tesla plans to build a factory in Europe, and they chose the Netherlands." Zhang Qinan said

American cars exported to Europe need to pay a 10% tariff, and some countries are tax-free, but the cost of building a factory in Europe is not higher than that of the United States, and it is the same everywhere, so it is better to save some shipping costs.

Qu Li's considerations are different from Musk's. The United States later imposed a 25% tariff on auto parts and complete vehicles imported from China. If he exports from the EU, he can reduce the tax.

In fact, this is not the most important thing. From the very beginning, he wanted to create an image of an international manufacturer for Geometry. There may be many ways, and it may not be the most effective to build factories in developed countries and regions, but this kind of courage and determination can affect the geometric car team.

Going to Europe to build a factory and select talents from the whole company to guide European man-made pure electric cars. Is this considered a kind of corporate progress?

"I can't see it at the moment!" Zhang Qinan said, hitting Qu Li's fantasy, but it didn't affect his good mood at all. The hard power of an enterprise is technology, and the soft power is culture. Lack of self-confidence.

"The most troublesome thing now is the construction of super charging piles. The standards of different countries are not uniform, and the penetration rate of public charging piles is different. Our car owners can only use their own dedicated charging piles, and the super charging piles we built." Zhang Qinan said This incident gave Qu Li a headache, but who made him the CEO, and he couldn't be dismissed.

Charging piles are mainly to solve mileage anxiety, but the overall utilization rate will only be about 5% after 10 years, and the entire industry is in a long-term loss state. Therefore, BYD, which is budget-conscious, has never built its own charging station, and let the navy say that the charging standard was built by him.

In fact, Qu Li does not want to build charging piles, because all charging piles are built on the basis of power grid companies, and it is impossible to build their own energy network. In other words, the huge significance behind Tesla's construction of charging piles in the special mouth is basically nonsense.

As for Tesla’s opening of charging standards in the United States, it is better explained. Other car companies can go to their charging piles to charge, which can play a huge advertising role, increase the utilization rate of charging piles, and reduce losses.

"We still need to build more super charging piles, destination charging piles..." As a pioneer and pioneer in the industry, we need to assume certain social responsibilities. If you lose money, you can afford it.

Thanks: Kangemao for rewarding "Chen Danni" Thanks: 20210308234151157 and Jiuri passers-by for their rewards!