Reborn Entrepreneurial Giant

Qu Li is busy with what he considers to be more important things in Xingsha, and participates in various decisions about Future Geometry, but it cannot be denied that the Internet market and the online car-hailing subsidy war are the absolute focus of this period.

Didi Kuaidi subsidizes drivers and passengers, and sometimes even exceeds 20 yuan per order. Kuaidi calls out the "false propaganda" that will always be 1 yuan higher than its peers, and then spawns a large number of wool parties. It is said to subsidize household subsidies for fuel expenses.

These are all in their expectation. How to effectively burn money is a knowledge that takes time to polish. At this stage, they can only go forward recklessly, continue to subsidize, and cannot stop losing money until they go bankrupt. The battle of life and death.

In fact, the outside world regards this online car-hailing war as a continuation of the "war" between the two e-commerce giants Ahri and Jumei, including mobile payment.

At this time, Goose Factory and Uber jointly established Uber China, which not only joined the online car-hailing war, but also launched QO payment, joining the mobile payment battle.

The intensification of competition is not scary, but the fear is that there is no financial support. Didi has gone to Xingsha and Yangcheng to seek support, not only for funds, but also for traffic, Guge map, Jupay, WeChat, and even Honor mobile phones...

Seeing this crazy money-burning attitude, Baidu chose to give up and increase his investment in iQiyi and Nuomi group buying, hoping to win these two markets before Jumei and Ari get their hands on them.

As a result, the e-commerce market changed again in February. Wal-Mart acquired Yihaodian, the world's largest retail giant, and launched its domestic online shopping business.

"Yihaodian is nothing to worry about, our supermarket business has surpassed them." Xu Lei said so, and Qu Li believed it

The free shipping standard for the Jumei platform’s self-operated business this year is 59 yuan, which will increase by 10 yuan every year, and will be 69 yuan next year, with a maximum increase of 99 yuan. Juhuasuan depends on the situation, third-party sellers decide on their own, and free shipping products can get more traffic.

Of course, this is not the most important thing. The distribution capacity of Jumei Logistics is uneven. First- and second-tier cities have stronger delivery capabilities, and they also have pre-warehouses through big data analysis, so: "We will officially launch Jumei soon. Logistics same-day/next-day delivery service..."

Goudong later issued a 211 limited-time delivery. It can only be said that they are named waste. Who can understand normal consumers? Orders placed before will be delivered the next day (excluding Qinghai, XJXZ, Inner Mongolia, Hong Kong, Macao and Taiwan).

Goudong later realized same-day delivery and next-day delivery in most parts of the country, and then made adjustments to save costs, but no matter what, the same-day delivery/next-day delivery service uses more words, but the meaning is more clearly conveyed .

After ten years, Cainiao Network can only achieve three-day delivery in most parts of the country. This gap is almost irreparable. Goudong Logistics’ decision-making team seems to be unable to see it. They think that what they understand, ordinary consumers must know, but Consumers are under no obligation to "know".

The acceleration of Jumei logistics is a major event. At the beginning, free shipping on the Jumei platform was 29 yuan to 49 yuan last year. It was under huge cost pressure, so it limited the selection of low-price products on the Jumei platform. With the free shipping price With rising prices and more choices, the unit price of Jumei platform customers may even be further reduced to the level of Juhuasuan.

Qu Li flew back to Yangcheng from Xingsha, learned about the competition situation with Yihaodian and Yixun, and knew that these two e-commerce companies were not worth mentioning. Even if Wal-Mart joined, as long as they built their own logistics and distribution system, the huge cost would be huge. Let them fall into long-term losses.

Jumei is not afraid of losses, because its sources of profit are diversified and its ability to resist risks is strong. How high can Wal-Mart's profit margin be in the domestic market environment? Do you really dare to take the risk of losing money to challenge Jumei?

The advantages of Wal-Mart are very obvious. The ability of efficient supply chain management and excellent marketing strategy surpass the current Jumei and Amazon. Ten years later, Wal-Mart is still the world's largest retailer.

While you are progressing, you can't let others stop and wait for you, can you? Companies that can evolve and iterate themselves are very good companies, just like Wal-Mart.

"I'm not afraid of the challenge brought by Wal-Mart, but Taobao has been aggressive recently..." Lu Qi talked about some of Taobao's recent strategies, such as daily special sales, Taobao's massive traffic import, and swept the entire market with low prices. The cost-effectiveness makes a huge impact.

"There are also group purchases, third-party shopping guides, and Taobao no longer rejects external traffic..."

Taobao originally wanted to keep all the traffic on Taobao, and reduced the share of the shopping guide platform. Juhuasuan has not changed. It has sold a lot of goods relying on the shopping guide platform, including Guge Shopping.

Dadongzi talked about the changes in Taobao, concentrating more resources on Taobao, allowing small and medium-sized sellers to gain more living space. In terms of low prices, it is difficult for Juhuasuan to challenge Taobao.

"However, they have a lot of problems. The problem of counterfeit products that rely on Tmall's restrictions is now resurgent. This may affect their listing, and the quality of the products sold every day..."

"We know it's useless, we need to let consumers know and leave a deep impression." Qu Li knows Taobao's "middle way" and balances between sellers and buyers, and wants to be impartial. A very high level of operation is required.

Ari did a good job, but Pinxixi was also very good at slanting his sword afterward, pleasing the buyers. As long as the buyers are there, the sellers will flock to it.

"We punish the sellers heavily. We all know that our products are of good quality, but their prices are indeed lower for the same product..." Dadongzi explained

Consumers are always eager for low prices. Qu Li listened and asked Da Dongzi to explain what "a heavy penalty" means.

"We have zero tolerance for counterfeit products. As long as any merchant dares to sell fake products on JD.com, he will do everything possible to make him go bankrupt!" Da Dongzi seemed to be wearing a halo when he spoke.

"What is the purpose of doing this?" Qu Li couldn't help asking

"Purpose, cracking down on counterfeit products is our duty..." Dadongzi

"Really, what is the purpose of retail?" Qu Li continued to ask

"Meet consumer needs."

"Cracking down on counterfeit goods is a legal requirement, and quality and safety are the bottom line we should adhere to."

At first, Qu Li thought that service was very important, but later he found that any high-quality service has a cost. As long as he is willing to pay, he can show the craftsmanship of Japan every minute. Similarly, being harsh on third-party sellers, they will inevitably pass the cost on to consumers.

"Did I do something wrong?" Dadongzi couldn't figure it out, and felt that Qu Li had changed.

The reason why Goudong fell behind later was mainly because the consumption environment changed, and no one thought that Goudong’s products were cheap, so there was a gap. Shouldn't we insist on doing the hard and right things at this time? Through technological progress, management upgrades, improve the efficiency of business operations, reduce costs, increase profits, and win the market...

"You think you're not wrong?" Qu Li looked at Da Dongzi indifferently.

"What's wrong?" Dadongzi was not convinced

"Do you have empathy? Can you think for small and medium-sized sellers, from the perspective of consumers of low- and middle-income groups, have you considered sinking the market?" Qu Li talked about empathy. The official websites of Glory and Future Geometry have made many explanations and discussions.

"I……"

"The positioning of Jumei and Juhuasuan is different. Serve your target customers well, and then consider breaking the circle. After all, we are not omnipotent Taobao." Qu Li said meaningfully