Reborn Entrepreneurial Giant

After the conference was over, Qu Lifei went to Beijin to record the central style "Let's Talk", a program with countless pretentious scenes. Of course, this is not the most important thing. Someone wants to announce the acquisition of Motorola's mobile phone business and some patents from Google for US$2.5 billion.

Google's adjustment this time means that it no longer competes directly with other Android mobile phone companies, so as to gain more strategic space. For example, strive for the concession of Honor on the Android system GMS, and improve the entire Android ecosystem.

Qu Li returned to Beijin, and the new Honor product has been released. This year, the Honor product series canceled the WP system mobile phone and replaced it with the native Android system. This new phone is the Find N series, with a self-developed chip, which uses Android native system and GMS service abroad, and KOS system plus KMS service in China.

It's not that Honor doesn't want to be good friends with Microsoft, it's that their cooperation with Nokia is deepening at a speed visible to the naked eye. It is impossible for Honor to make a wedding dress for Nokia, so it has to completely abandon Microsoft WP.

At this time, Google gave up Nokia's concession on GMS for glory. They also discovered the strategic value of this GMS and were willing to pay for it. The lesser of two evils, after negotiation, Honor will use GMS service abroad from now on.

As for the operating system, Honor can choose Android native or KOS system. However, in exchange for Google's support for Honor to promote KMS services in China, the mid-range models of non-flagship products are adapted to Android native system.

There are still many specific cooperation details. In addition to the long-term good cooperative relationship between Honor and Google, the key factor is that the new version of the Android system itself is already qualified to compete with the Apple IOS system, unlike the previous one-sided suspension. .

As for the collection of GMS permissions, of course it is for user experience and benefits. Apple IOS has fewer users, but allows developers to make more money. If this situation continues, will all excellent developers fall to IOS?

The future is hard to predict, and Android is where everyone's common interests lie. As the world-renowned Android king, Honor needs to make its own contribution.

Qu Li sat at Glory's headquarters and listened to their explanation of the reasons. Although he didn't get the result he wanted most, he still generally accepted it. It's a pity that the increase in the cost of glory has become an inevitable part.

Since then, Spreadtrum will develop two CPUs every year, one flagship, one mid-to-high end, and a full Netcom baseband chip.

There are advantages and disadvantages in doing so, and the product and price ranges are divided into levels. The price of the digital series mobile phone with the self-developed flagship chip KOS system is the highest compared to the Apple IPhone, followed by the Qualcomm flagship chip plus KOS. The mate series mobile phones are also high-end, and the average price is higher than the digital series The series is $100 lower; the mid-range products are Find N and Find X phones with native Android plus self-developed or Qualcomm mid-range chips, which are $200 and $300 lower, respectively.

Questions still remain, whether Spreadtrum’s self-developed chip can surpass Qualcomm’s chip, and whether it can develop its own architecture like Apple’s. You must know that this is something that Samsung has not done, and Qualcomm’s self-developed Kryo architecture has failed.

That's what Apple's A-series chips have done, and they are very good, especially last year's A7 is a 64-bit "desktop-level architecture" chip, and ARM has no 64-bit chips so far. The challenges facing Spreadtrum Alphabet chips are so great that there is not much hope in sight. Again, the Chrysanthemum Factory has always been based on the ARM public version architecture, and the goal of Honor Spreadtrum chips is to exceed the ARM public version, surpass Qualcomm, and stand at the same level as Apple's A-series chips.

At the same time, Honor will no longer provide KOS system support for mobile phone brands including Jumei Ming, as long as it is compatible with KMS.

This adjustment is not over yet, Tianjing factory started to produce Find N01 mobile phone.

A certain thought was also depressed. I thought that the acquisition of moto would be a big way to show off my muscles in China, but it happened that the relevant departments promoted Qu Li, and the news popularity was very low. Besides, Honor acquired Motorola Building, and Zhou Shaoning became the vice president of Nokia. In the field of smartphones, it has long been surpassed by Apple and Honor.

In the past few years since Moto was acquired by Google, the user experience of the series of mobile phones that Honor and Moto cooperated with has plummeted. The ones they developed by themselves are not as good as...

Anyway, Google moto has not developed, the production line has been cut off, and the distribution channels have been adjusted. Apart from the brand and patents, I really don't know how much value it has. Everyone doesn't pay attention to a certain idea, well, Qu Li is the same.

"So the most important thing for us is the chip." Qu Li concluded

"Yes, Apple..." It's always embarrassing to say that a competitor is good

"They do desktop, we do AI, and we give priority to GPU. By the way, how about AMD, has the two sides reached a cooperation?" Qu Li asked Su's mother

Although Su Zifen works in Silicon Valley, she definitely needs to participate in some important meetings:

"A cooperation agreement has been reached, and they will assist us in developing our own GPU."

The choice of Honor Spreadtrum is predictable. Weizhi has become a wholly-owned subsidiary of Spreadtrum, mainly developing automotive-grade autonomous driving chips, and graphics signal processing is now only reliable with GPUs, so the combination of deep learning artificial intelligence chips and GPUs is also a must. It's a matter of course.

As for Spreadtrum’s GPU, like Apple, it currently uses Imagination’s PowerVR graphics processor, which obviously cannot meet the needs of Honor. For this reason, it is understandable to poach people from Imagination and reach a cooperation with AMD.

Then why is it AMD, isn't Nvidia not good? Looking at the market value of major chip companies, AMD is less than 3 billion US dollars. If there is no limit, Qu Lizhen is willing to buy this chip company. It's a pity, if he really dares to do something, there is a high probability that he will be taught how to behave.

The market value can explain many problems. For example, AMD's CPU chip products are not strong enough, the market share is not good, the profitability is not good, and there are probably not many good ones. How can AMD have much arrogance at this time, even if this opportunity is not good now.

However, Su Ma, as the CEO of Spreadtrum, has done a lot of work in Silicon Valley, and she really contributed to this cooperation, showing outstanding ability.

"We have acquired many chip start-ups and teams in Silicon Valley, Israel, England and other places in the past few years. It is actually not difficult to reach the level of Apple's A-series chips. What is important now is the running-in between teams..." Su Ma He Quli explained

Only then did Qu Li realize that it is not that the Qualcomm chip cannot surpass the Apple chip. After all, it still depends on the cost. Apple develops a chip for the IOS system, or IOS is born to adapt to the A-series chips, and they complement each other. comminicate.

Qualcomm also needs to consider the compatibility of major mobile phone manufacturers, how can it participate in "customization". The Chrysanthemum Factory engineer said that it takes money to report a problem to Qualcomm, and Apple’s internal iOS team can feedback countless problems with the A-series chip team.

Only by recognizing the essence behind it can we better see the logic behind this industry. The gap between major chip companies is not as big as imagined.

"Can we..." Qu Li

"Yes, but the mass production time cannot be determined." Su's mother

"I can wait!" Qu Li didn't hesitate. It's normal to delay the release of mobile phones. It's all to create better products. Anyway, he's used to "hunger marketing", so it's nothing to do it again.

"Is mass production possible before the end of the year?" Lei Jun asked

"It should be fine." Su's mother

Lei Jun nodded and said, "We can take this opportunity to delay the release of the digital series to January, and the mate series to July..."

"Can you confirm when the Qualcomm chip will be released?"

"..."

Using Qualcomm chips, you will face many competing products at the same time. Being able to independently control the time of new product releases is a competitive advantage for a company. Apple and Samsung’s later Chrysanthemum Factory have very obvious advantages. (end of this chapter)