Reborn Entrepreneurial Giant

The morning sun goes to the dew, and the stars and the moon return. Don't ask about the future, only care about the wind and rain.

The official website and Weibo account of Qiancheng Geometry added this little poem as a part of brand image and corporate culture for publicity.

The brand "Qiancheng" has some shortcomings: it is easy to make people have inappropriate associations. Just like Chery's Qoros, the car is a good car, but there is a problem with its brand positioning. Qoros is "official?" Does Chery want to replace the Audi A6 as the "official car" or sell it to entrepreneurs and businessmen?

Although not superstitious, most domestic consumers are more willing to seek a "good luck" when they have a lot of choices. Who would touch the "bad luck" of "officials"?

Therefore, Qiancheng used the uncertain "geometry" brand as a hedge, and began to give new connotations to the Qiancheng brand. Before that, it had: a life beyond the ordinary; !"

With Qu Li's cultural literacy, it is very good to be able to do a good job in the brand positioning of Future Geometry in China, and it is better to leave it to a professional team abroad. The positioning of technological innovation brands is quite good, with a high safety factor and basically no cultural barriers.

After bragging in the central style, Qu Li came to Qiancheng Geometry Beijin Company to understand the situation.

The production capacity of Geometry G9 has tripled, and the country can supply 1,000 units a month. Finally, there is sales pressure, which means that the previous orders are exhausted, and the car can be picked up without waiting. I did not expect this day to come so soon.

However, after looking at the ranking of the domestic luxury car market, Geometry ranked 10th with sales of about 5,000 vehicles last year. Wait, who arranged it? Is it a luxury car? Possibly, anyway, with the media like this, Qu Li didn't do much advertising, and the popularity of Geometry never went down.

There is popularity but no sales, or the brand power is not enough, could it be that the way of bragging is wrong, Qu Li has to wonder why?

"Let's Talk" gives the answer. Every time Qu Li brags in public in the past, there is a lot of information, which is not conducive to dissemination, but for those who are interested, they will read it carefully every time.

The theme of Qu Li's speech was "Ten Years Later", optimistically foreseeing the development of pure electric vehicles, as well as changes in life such as artificial intelligence, mobile Internet, and mobile payment. There is also Qu Li's complaint: why Honor's products are at the same level as IPhone internationally, and are the cheapest in China, but they are considered not as high-end as IPhone.

Is this a loss of morality, or a distortion of human nature?

In 2013, Apple sold about 120 million iPhones, 160 million Honor smartphones, 200 million Samsung, and 55 million Nokia, and Chrysanthemum, LG, and Think were all below 50 million. Global smartphone sales are about 1 billion units.

Samsung became the leader in the smartphone industry thanks to the explosion in sales of thousand-yuan smartphones, while Honor was affected by WP smartphones. The sales growth rate was lower than expected, but the net profit was not bad.

This year, Honor implements a new pricing strategy. If the mid-range Qualcomm Find X released last year is priced at US$350, if it is calculated according to the 18-month sales cycle, the price will be reduced every six months by US$50 each time, and it will sell for about 1,500 yuan in the second half of the year.

High-end flagship opportunities pay more attention to value retention, while mid-range smartphones focus more on sales. With various measures, it should be impossible for Samsung to widen the gap with Honor.

However, Qu Li talked about Apple’s IPhone, but everyone criticized Samsung the most. From user experience, product quality to after-sales service, everything is inferior to Honor’s Samsung mobile phone. Why do they sell so well in China? In addition to the identity of foreign brands, what else?

Qu Li unintentionally used patriotic marketing, which inadvertently set off a storm. Controversy about xenophobic and xenophobia began to appear on the Internet. Is Honor the world's top technology company? Is Geometry the best electric car brand in the world?

"We are falling out with Samsung now, can BOE replace Samsung Display?" Qu Li promoted the use of BOE's LCD screens in a large number of Honor mid-range phones

"It can't be done, the screen quality of Samsung and Sharp is better."

BOE entered the LCD panel around 2004. After ten years of development through the acquisition of modern display technology, it is obviously unable to catch up with the decades of technology accumulation of others.

The key is that Samsung is not afraid of losing money, and it is not stingy in technology investment. The R\u0026D investment of Samsung Electronics alone is similar to that of Chrysanthemum Factory. It is almost inevitable that the R\u0026D investment of the entire group will exceed that of Chrysanthemum Factory.

When the technology itself is lagging behind, the R\u0026D investment is not as good as that of the competitors. Apart from praying that the opponent makes mistakes or one’s own genius emerges, there is no possibility of surpassing the opponent through market channels. Honor's use of BOE's screens is really supporting the company with its own funds and technology.

"Samsung Semiconductor is striving for the foundry business of Spreadtrum Constellation chips. They have already mass-produced 28nm chips, but TSMC announced that 20nm chips will be put into use this year."

The relationship between Honor and Samsung is complicated, or the modern business competition environment is becoming more and more complicated. Apple can cooperate with its biggest competitor, which shows how important it is to build a diversified supply chain.

It is impossible for Honor chips to rely solely on TSMC, otherwise there will be no bargaining power at all. SMIC is useless, UMC, and GlobalFoundries have no hope. Only Samsung has great potential as a foundry, and they have established a "cooperative" relationship long ago.

Last year, Liang Mengsong was sued by TSMC, and Samsung finally let him return to Kimchi Country to work. It's a pity that Changjiang Storage can only rely on Spansion Semiconductor and SMIC to improve technology in the future.

You can't fall out with Samsung, and it's best not to slander it domestically. Faced with the sudden emergence of a favorable public opinion environment for Glory and Geometry, Qu Li and the others were quite cautious. It’s just a soft post to promote the technological innovation that Honor has led the smartphone industry many times, including innovations in operating system functions, such as:

"Why is Honor based on Android development, but uses the name of the KOS Kunlun system, because Honor is the second largest contributor to the AOSP open source project after Google Android."

Qu Li said on Weibo: "The excellence of Honor is obvious, but the excellence of the future geometry depends on the trend of electrification and intelligence in the automotive industry..."

Qu Li repeated what he said before, but he didn't want to expand the scope of the discussion, and at the same time strengthen consumers' impression of Future Geometry, which is an automobile company with outstanding technological strength. Is a leader in the electric vehicle industry...

In fact, in the "Let's Talk" program, someone asked Qu Li about his views on domestic car companies, especially BYD, which is also known for its new energy.

What can Qu Li say? It is impossible to spray competitors in public, although BYD is currently not qualified to be an opponent in the future.

"BYD is a good company. I met Mr. Wang before I started making cars. BYD is a steady and steady company. I prefer to take risks..."